Getting your website\u2019s content in front of more viewers is a common goal for marketers and business owners alike. Sharing content on Facebook is a popular and effective way to do that. However, it can be time-consuming to manage content on multiple platforms regularly.<\/p>\n\n\n\n
Fortunately, auto-publishing posts to Facebook from your WordPress site is an accessible solution. Setting up an automatic publishing system can help you maximize the benefit of having both a website and a social media profile. What\u2019s more, there are several ways you can set up your auto-publishing system. <\/p>\n\n\n\n
In this article, we\u2019ll take you through the steps needed to set up automatic publishing for your WordPress site and Facebook account. We\u2019ll also discuss the benefits of this approach. If you\u2019re ready, let\u2019s dive right in! <\/p>\n\n\n\n
Keeping up with content creation and social media schedules can be exhausting for any size team. Auto-posting your site\u2019s content directly to Facebook is one way to alleviate some of that strain.<\/p>\n\n\n\n
Facebook is still the leader when it comes to social media networks, and continues to grow. What\u2019s more, engagement among Facebook users is high. With 2.41 billion monthly active users<\/a>, there\u2019s a huge potential audience for your website\u2019s content. Auto-posting can be the best way to maximize access to this audience, while keeping your time investment low.<\/p>\n\n\n\n If you want to set up automatic posting without installing a plugin, you can use a script on your website to push content to Facebook. You\u2019ll be using an \u2018If This Then That (IFTTT)\u2019 script to make that happen. This is one way you can gain the functionality you want without adding another plugin to your website, keeping it lean and fast. <\/p>\n\n\n\n IFTTT scripts are also called \u2018applets\u2019 or \u2018recipes\u2019. These applets watch for one or more specific triggers, and execute pre-determined tasks in response.<\/p>\n\n\n\n There are two trigger options to keep in mind when it comes to auto-posting from WordPress:<\/p>\n\n\n\n In response to these triggers, you might instruct WordPress to take one of the following actions: <\/p>\n\n\n\n To set up an IFTTT script, your best option is to use the free IFTTT platform<\/a>. To get started, you will first need to create an account on the website:<\/p>\n\n\n\n Once you set up your account, you can explore the extensive applet library. Searching for \u201cFacebook\u201d or \u201cWordPress\u201d should help you locate the right tools: <\/p>\n\n\n\n Once you\u2019ve found an applet that does the task you\u2019re looking for, you can select it and begin connecting WordPress to your social media accounts.<\/p>\n\n\n\n Next, you\u2019ll need to provide some information about your WordPress website. This includes the site\u2019s URL, along with your username and password:<\/p>\n\n\n\n If you have Two-Factor Authentication (2FA) enabled<\/a>, you will need to generate an application-specific password<\/a> to use in this step as well.<\/p>\n\n\n\n Connecting your Facebook account is the next step in the process. Again, this simply requires entering your login information:<\/p>\n\n\n\n Once that is completed, you will be asked to select the Facebook page you want to receive posts from WordPress:<\/p>\n\n\n\n If you want to post to more than one of your Facebook pages, you\u2019ll need to set up a separate applet for each one. <\/p>\n\n\n\n Now you can start to customize a few settings. You\u2019ll be able to set the parameters of your IFTTT applet with some simple options:<\/p>\n\n\n\n You can also craft the message you would like to appear on your Facebook page\u2019s wall when content auto-posts. Once you\u2019re done, be sure to save your changes. <\/p>\n\n\n\n If you need to make more changes later, you\u2019ll be able to view all of your applets in the My Applets<\/em> section of your account. You can find this by clicking on the user icon in the upper right-hand corner of the IFTTT page. Most changes to your applet can be done from there: <\/p>\n\n\n\n You can click on any of your applets to access more settings, and even view activity logs to check and see if the scripts are running smoothly. <\/p>\n\n\n\n Of course, you can also choose a WordPress plugin to enable automatic posting to your Facebook page. If the IFTTT applet process isn\u2019t flexible enough to meet your needs, let\u2019s take a look at how to set up this handy feature with a plugin instead. <\/p>\n\n\n\n There are several high-quality and popular plugins in this category to choose from. We\u2019re going to use Blog2Social<\/a>, one of the most popular and robust options, to demonstrate how to connect your Facebook page to your WordPress site:\u00a0<\/p>\n\n\n\n First, install and activate your chosen social media plugin in your WordPress admin dashboard: <\/p>\n\n\n\n It\u2019s important to note that Blog2Social uses the Heartbeat API<\/a>, as does WordPress. If you\u2019re using our WP Engine hosting service, you\u2019ll also need to install the Heartbeat Control<\/a> plugin to enable heartbeats on your site.\u00a0<\/p>\n\n\n\n In order to set up a schedule or automatic posting, you\u2019ll first need to connect Blog2Social to your chosen social media accounts. Now that you\u2019ve activated the plugin, you\u2019ll find a new Blog2Social<\/em> item in your WordPress menu:<\/p>\n\n\n\n The Blog2Social dashboard is quite robust. You can set up posts, manually send blog posts to Facebook, and create a schedule. If you go to Blog2Social<\/em> > Network<\/em>, you can easily manage all of your social media account connections:<\/em><\/p>\n\n\n\n Now you\u2019re ready to start cultivating your auto-posting strategy!<\/p>\n\n\n\n One of the biggest benefits of using a plugin for your auto-posting needs is that you can take a \u2018set it and forget it\u2019 approach. If you go to Blog2Social<\/em> > Calendar<\/em> in the plugin\u2019s dashboard, you can access calendar and post scheduling options: <\/p>\n\n\n\n Here, you can add content from your blog and assign it to post on specific days to designated social networks. That way, you don\u2019t need to log in and share new content each time it\u2019s added to your site.<\/p>\n\n\n\n When you auto-post from WordPress to Facebook, not all of the formatting translates exactly the same from platform to platform. To make sure your posts are going to look the way you want, you\u2019ll need to visit the Blog2Social<\/em> > Settings<\/em> page: <\/p>\n\n\n\n Here you can adjust whether your WordPress tags should show up as hashtags in Facebook. You can also enable shortcodes<\/a> in your posts, and use an automatic URL shortener for longer URLs.\u00a0<\/p>\n\n\n\n If there are posts on your site that you love, but don\u2019t really fit in your scheduled calendar of posts, you can choose to share them manually with one click. In the Blog2Social<\/em> > Share Blog Post<\/em> section of the dashboard, you can access a library of your WordPress posts:<\/p>\n\n\n\n The Share on Social Media<\/em> button makes it easy to quickly select a post to share to your social accounts. This might be useful if an old post suddenly becomes timely again, and you want to maximize the engagement on social media without disrupting your pre-set schedule. <\/p>\n\n\n\n Social media maintenance shouldn\u2019t slow you down, now that you have some helpful tools you can add to WordPress. Automating as much of the posting process as possible saves you time you can spend on growing your site and business.<\/p>\n\n\n\n Here at WP Engine, we offer the best developer resources<\/a> and WordPress hosting<\/a> so you can keep your site running seamlessly. Check out all of our WordPress hosting plans<\/a> and solutions, to make the most of WordPress and build engaging digital experiences!\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Getting your website\u2019s content in front of more viewers is a common goal for marketers and business owners alike. Sharing content on Facebook is a popular and effective way to do that. However, it can be time-consuming to manage content on multiple platforms regularly. Fortunately, auto-publishing posts to Facebook from your WordPress site is an…<\/span><\/span><\/p>\n","protected":false},"author":297,"featured_media":0,"template":"","resource-topic":[904],"resource-role":[896,903,1296],"resource-type":[916],"class_list":["post-94310","resource","type-resource","status-publish","hentry"],"yoast_head":"\nAuto Publish Posts Using a Script (In 4 Steps)<\/h2>\n\n\n\n
Step 1: Find or Create an IFTTT Script<\/h3>\n\n\n\n
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Step 2: Connect Your WordPress Account<\/h3>\n\n\n\n
Step 3: Connect Your Facebook Account <\/h3>\n\n\n\n
Step 4: Customize Your Applet\u2019s Settings<\/h3>\n\n\n\n
Auto Publish Posts Using a Plugin (In 4 Steps)<\/h2>\n\n\n\n
Step 1: Select and Install an Auto-Post Plugin<\/h3>\n\n\n\n
Step 2: Connect Blog2Social to Your Social Media Accounts<\/h3>\n\n\n\n
Step 3: Set a Posting Schedule<\/h3>\n\n\n\n
Step 3: Adjust Your Settings to Ensure Proper Post Formatting<\/h3>\n\n\n\n
Step 4: Manually Share Your Favorite Posts<\/h3>\n\n\n\n
Keep Your Content Flowing With WP Engine<\/h2>\n\n\n\n