{"id":95684,"date":"2019-11-04T14:24:22","date_gmt":"2019-11-04T20:24:22","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&p=95684"},"modified":"2024-01-03T01:51:03","modified_gmt":"2024-01-03T07:51:03","slug":"wordpress-domain-name-costs","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/case-studies\/resources\/wordpress-domain-name-costs\/","title":{"rendered":"Quantifying WordPress Domain Name Prices"},"content":{"rendered":"\n

If you\u2019re planning to launch a new website, assembling a list of potential domain names can be a lot like naming a child \u2013 it needs to be perfect. With so many options now available for Top Level Domains (TLDs)<\/a> you may also have noticed a wide range of prices as well. <\/p>\n\n\n\n

Fortunately, there are a few tools available to help you better understand whether the price listed for the domain you want is worth it. Domain name sales operate like other wholesale to retail goods, so there can be differences in price from retailer to retailer. <\/p>\n\n\n\n

In this article, we\u2019ll review several tools you can use to help evaluate the cost and value of the domain name you want. We\u2019ll also take a look at some tips for choosing the best domain name for your site. Let\u2019s get started! <\/p>\n\n\n\n\n\n

Calculating The Cost<\/h2>\n\n\n\n

While there is no standardized way of pricing all domain names, there is regulation over some of them. There are some older domain names, such as .com<\/em>, .net<\/em>, and .biz<\/em> that the Internet Corporation for Assigned Names and Numbers (ICANN)<\/a> has negotiated fixed prices for. This means you can generally get these for a cost-effective price.<\/p>\n\n\n\n

Regardless of what TLD you decide on, you\u2019ll want to do some shopping around. If this seems too daunting and time-consuming, there are tools available to help you appraise the value of a domain name or cross-check the popularity of your domain keywords. Let\u2019s check some out.<\/p>\n\n\n\n

1. Estibot<\/a><\/h3>\n\n\n\n

This tool is essentially for anyone looking to invest in what Estibot<\/a> calls \u2018internet real estate\u2019. You can type in any URL and receive a lot of useful information in return. You can do three free searches a day without signing up, but if you plan on using the system a lot, you might want to register. <\/p>\n\n\n\n

Let\u2019s do an example search for a made-up domain called bakery.inc<\/em>.<\/p>\n\n\n\n

Estibot gives feedback on a domain\u2019s value, which can be helpful if you\u2019re trying to pick or purchase a name. Other analytics Estibot will return includes a search results overview. This will outline the Search Engine Results Pages (SERP) term results and more.<\/p>\n\n\n\n

We can also see how many searches for our bakery.inc<\/em> domain there has been in a month and what the Cost Per Click (CPC) would be.<\/p>\n\n\n\n

These are all valuable insights not just for potential domain investors, but for anyone trying to decide on the perfect domain name. Estibot will tell you if your domain is too long or if it would do better under a different TLD. <\/p>\n\n\n\n

2. Google Trends<\/a><\/h3>\n\n\n\n

Google Trends<\/a> is a search tool that gives you the power to see whether a topic you\u2019re interested in is popular. You can whether it\u2019s on a steady rise or declining. You\u2019ll also be able to gather valuable demographic information about keywords or topics. <\/p>\n\n\n\n

You can use Google Trends to test the popularity of product categories as well. Additionally, you\u2019ll be able to view any connected or related topics based on your searches. All of this can be used to formulate a solid domain name that\u2019s more likely to do well in Google searches. <\/p>\n\n\n\n

3. Free Valuator<\/a><\/h3>\n\n\n\n

Free Valuator<\/a> is a free domain appraisal tool. This system will calculate the value of the domain you enter based on a number of factors. This includes domain keywords, statistics, website ranking, the price of similar domains, and more. You\u2019ll receive the estimated value of your domain and some options on suitable marketplaces for buying and selling. <\/p>\n\n\n\n

You can use Free Valuator without signing up for an account, but if you want to keep track of your appraisals place you can sign up for a free account using your Facebook login. Free Valuator has some other domain-related tools as well. For example, you can use their random domain generator if you\u2019re really stuck for ideas. <\/p>\n\n\n\n

Choosing The Right Name For Your WordPress Site<\/h2>\n\n\n\n

In general, your domain name is yours to choose. However, there are some best practices to keep in mind before dishing out money for your website\u2019s name. You\u2019ll at least want people to be able to remember and pronounce your domain, but there are other aspects to consider too. <\/p>\n\n\n\n

If you\u2019re struggling to pick the perfect domain, take a look at some of these best practices to jump-start the selection process: <\/p>\n\n\n\n