Creating successful marketing campaigns can take a lot of time and resources. There are many components that go into any marketing effort. Consequently, you might be wondering if there\u2019s a way to automate parts of the process while maximizing your WordPress website as a digital asset. <\/p>\n\n\n\n
Fortunately, Pardot<\/a>, a marketing automation tool, offers several WordPress integration options. This combination means you\u2019ll be able to create powerful automated marketing campaigns that utilize all of your best resources.\u00a0<\/p>\n\n\n\n In this article, we\u2019ll explore both Pardot\u2019s features and the plugin for WordPress. We\u2019ll also walk you through how to set up Pardot forms on your WordPress website. Let\u2019s get started!<\/p>\n\n\n\n\n\n Plugins are one of the easiest ways to extend the functionality of your WordPress website. The Pardot plugin<\/a> is no exception. With a single login, you\u2019ll be able to securely connect your account to WordPress. You can then select from your campaigns and start maximizing the best of both of these powerful online tools.\u00a0\u00a0<\/p>\n\n\n\n Pardot is owned by the Customer Relationship Management (CRM) company Salesforce<\/a>. As a leader in the field, integrating Salesforce, Pardot, and WordPress is like getting your online marketing superfriends together to save the day. It\u2019s important to understand that Pardot is really focused on campaigns for Business-to-Business (B2B) marketing, while Salesforce Marketing Cloud<\/a> is geared more toward Business-to-Customer (B2C) interactions.\u00a0<\/p>\n\n\n\n One feature Pardot brings to the table is an automated approach to managing leads. When you layer Pardot over your WordPress website, you can leverage a number of data collection possibilities. The lead management tools Pardot has to offer include automated lead qualification based on user interactions<\/p>\n\n\n\n Additionally, once quality leads are identified, you can automate the nurturing of those leads by building, testing, and sending email campaigns based on pre-set triggers. <\/p>\n\n\n\n In particular, Pardot\u2019s lead generation tools can come in handy when you integrate with WordPress. The tools include a landing page builder and a drag-and-drop smart form builder. These forms can later be embedded using widgets in WordPress.<\/p>\n\n\n\n You\u2019ll also have access to social posting and profiling tools. These enable you to schedule and post to multiple platforms while also gaining measurable insights from the available tracking mechanisms. <\/p>\n\n\n\n This feature really lets you take a \u2018set and forget\u2019 approach to lead nurturing through email. You\u2019ll have access to an intuitive email builder that provides an easy-to-use visual editor.<\/p>\n\n\n\n You can then use the visual lead nurturing tool mentioned previously to create pathways and set automatic email responses for landing pages and forms. <\/p>\n\n\n\n Pardot\u2019s automated email marketing tools also offer A\/B split testing capabilities, so you\u2019ll know without a doubt what is resonating with potential customers. Automation doesn\u2019t mean you have to forego personalization either. You\u2019ll have the benefit of personalized subject lines and signatures in addition to automatic audience segmentation so the right messages are sent at just the right times. <\/p>\n\n\n\n Artificial Intelligence (AI) has opened up new possibilities<\/a> in the realm of marketing and automation by helping to make sense of a glut of collected data. AI can be used to take your marketing goals and coordinate with real-time data to make the most of your resources and reduce human error.<\/p>\n\n\n\n Pardot\u2019s AI system is called \u2018Einstein\u2019 and works to integrate information from both Pardot and Salesforce to automatically prioritize workflows. It is also built to provide easy to read scores and insights so you can see right away how leads are engaging with content. <\/p>\n\n\n\n Undoubtedly, Pardot offers powerful automation tools for Salesforce users looking to beef up their B2B marketing workflows. It leaves pretty much no stone unturned in terms of data collection and presenting helpful, usable analytics.<\/p>\n\n\n\n When you securely connect your WordPress site with Pardot, you can track visitors and gather valuable data from your WordPress site without adding new code to your website. However, there are some aspects to keep in mind as you contemplate pairing Pardot with WordPress. <\/p>\n\n\n\n Additionally, the cost to implement Pardot is a factor. Billed annually, the base tier \u2018Growth\u2019 plan is $1,250 a month. You\u2019ll also need to look into whether you need add-ons for social media or other features. Those will cost extra for basic plans. Ultimately, investing in Pardot is a commitment you\u2019ll want to make sure your WordPress system is ready for. <\/p>\n\n\n\n Let\u2019s take a look at the process of using the Pardot plugin for WordPress. We\u2019ll walk through how to use Pardot forms on your WordPress website. <\/p>\n\n\n\n First, you\u2019ll need to navigate to Plugins > Add New<\/em> in your WordPress dashboard.<\/p>\n\n\n\n Once you\u2019re in the plugin directory, you can use the search bar and look for \u2018Pardot\u2019. Once you find the plugin, click Install Now <\/em>to begin the process in WordPress.<\/p>\n\n\n\n Next, once the plugin is successfully installed, you\u2019ll have the option to click Active<\/em> to complete the WordPress installation.<\/p>\n\n\n\n Once the activation is complete, you\u2019ll be prompted to configure your Pardot settings in WordPress. You can find these anytime by going to Settings <\/em>> Pardot <\/em>in your WordPress dashboard.<\/p>\n\n\n\n After your Salesforce Pardot account is successfully connected to WordPress, you\u2019ll be able to begin customizing and using all the great features, such as embedded forms. <\/p>\n\n\n\n Your WordPress visual editor will now have a Pardot button you can use to easily add Pardot forms to your content. You can also use shortcodes<\/a> to add your forms.<\/p>\n\n\n\n The Pardot editor button gives you an easy-to-access drop-down menu of forms to choose from, provided by your Pardot account. You can then style and format the layout of your forms and how they will appear on your post or page. <\/p>\n\n\n\n You can also use widgets to display your form throughout your website in a sidebar or other widget area. To add a form, navigate to Appearance<\/em> > Widgets<\/em> in WordPress. You\u2019ll see a list of possible widgets you can use, including Pardot Forms<\/em> and Pardot Dynamic Content<\/em>.<\/p>\n\n\n\n Next, you\u2019ll be able to further customize the placement of your form as well as the height and width. <\/p>\n\n\n\n Depending on your theme<\/a>, you\u2019ll be able to place your Pardot widget in an active widget area. This could be a footer or sidebar. For example, simply click Pardot Forms <\/em>to see your options. Then, you\u2019ll click Add Widget <\/em>to add it to your list of active widgets.<\/p>\n\n\n\n Next, you can drag and drop your Pardot form widget into the place you want it in the list.<\/p>\n\n\n\n From here you\u2019ll be able to select your form or dynamic content, depending on the widget you selected. Your forms will then automatically appear on your website. Here\u2019s an example of displaying a form both in the content area of a post as well as in the sidebar.<\/p>\n\n\n\n Regardless of where you place your forms, you\u2019ll now have a dynamic way to gather customer information on your website! <\/p>\n\n\n\n Another useful feature Pardot has to offer is its landing page builder<\/a>, and you can choose to host them either on Pardot\u2019s servers, or directly on your WordPress website.<\/p>\n\n\n\n A few things to keep in mind when making your decision include: <\/p>\n\n\n\n Consequently, there is no single correct answer when it comes to hosting Pardot landing pages. What\u2019s best for your strategy will be the choice that serves you best. <\/p>\n\n\n\n Building and maintaining your brand online can be quite a demanding challenge. WP Engine is here to offer the best developer resources<\/a> so you can focus on your products and leads.\u00a0 When combined with our world-class WordPress hosting<\/a> platform, you\u2019ll have all the tools you need to master your marketing workflow. Check out our plans<\/a> today!\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Creating successful marketing campaigns can take a lot of time and resources. There are many components that go into any marketing effort. Consequently, you might be wondering if there\u2019s a way to automate parts of the process while maximizing your WordPress website as a digital asset. Fortunately, Pardot, a marketing automation tool, offers several WordPress…<\/span><\/span><\/p>\n","protected":false},"author":297,"featured_media":149437,"template":"","resource-topic":[904],"resource-role":[903],"resource-type":[916],"class_list":["post-95687","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nThe Pardot WordPress Plugin<\/h2>\n\n\n\n
Why Integrate Pardot Into Your WordPress Site?<\/h2>\n\n\n\n
Automated Lead Management<\/h2>\n\n\n\n
Automated Lead Generation<\/h2>\n\n\n\n
Automated Email Marketing<\/h2>\n\n\n\n
Artificial Intelligence<\/h2>\n\n\n\n
Pros And Cons Of Pardot<\/h2>\n\n\n\n
Installing Pardot Forms<\/h2>\n\n\n\n
Step 1: Download Plugin<\/h3>\n\n\n\n
Step 2: Format form layout<\/h3>\n\n\n\n
Step 3: Select Widget<\/h3>\n\n\n\n
Step 4: Place Your Widget<\/h3>\n\n\n\n
Where Should Pardot Landing Pages Be Hosted?<\/h2>\n\n\n\n
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Build Your Brand With WP Engine<\/h2>\n\n\n\n