Unless you\u2019re directly marketing and selling your own products online, generating revenue on your website can be tough. There are many options to choose from, but accurately estimating their potential returns is challenging.<\/p>\n\n\n\n
That\u2019s where Google AdSense<\/a> comes in. By connecting your WordPress site to AdSense, you can begin displaying ads on your website that are relevant to your audience and content. This means you can begin generating revenue easily, without alienating your visitors in the process. <\/p>\n\n\n\n In this article, we\u2019ll explain how to connect Google AdSense to your WordPress site. We\u2019ll also discuss ad placement, and explore a few alternatives to AdSense. Let\u2019s jump right in! <\/p>\n\n\n\n\n\n AdSense is a Google product<\/a> that enables you to generate revenue on your website. It works by matching ads to your site based on your content. Visitor data also contributes to how ads are generated for your website. <\/p>\n\n\n\n The ads themselves are created and paid for by advertisers, who are looking to promote their products and services online. As the website owner, you\u2019ll receive payment for any clicks on advertisements that appear on your site through the AdSense platform. <\/p>\n\n\n\n Placing ads on your website can be a sound way to create recurring revenue<\/a>, when it\u2019s done correctly. However, implementing a system you can trust that doesn\u2019t require a lot of your time and resources can be a challenge. <\/p>\n\n\n\n One of the benefits of using AdSense is that it does nearly all of the hard work for you. You simply have to sign up, provide some basic information, and then place code snippets on your website wherever you want ads to appear.<\/p>\n\n\n\n Advertisers will then bid for the best placements. This means they will be targeting the content that makes the most sense for their ads and audiences. That process benefits you as well, since it improves the chances that the ads on your site will be closely related to your content. <\/p>\n\n\n\n The most frustration-free way to use AdSense with your WordPress website is to install the Site Kit<\/a> plugin. This is a free, open-source tool created to assist with integrating a number of Google products<\/a> into your website. Let\u2019s walk through how it works.<\/p>\n\n\n\n Your first step in getting started with AdSense is to make sure you\u2019ve established your AdSense account:\u00a0<\/p>\n\n\n\n You\u2019ll need to first provide the URL of the website where you want to place ads, along with your email address:<\/p>\n\n\n\n After clicking on Save and Continue<\/em>, you\u2019ll be prompted to sign in to the Google account you provided: <\/p>\n\n\n\n Next, you\u2019ll need to confirm your information, select your country, and accept the terms of service: <\/p>\n\n\n\n You\u2019ll then have access to your AdSense dashboard. Before you can do anything with your new account, however, you\u2019ll need to complete your payment information. This is to ensure that the money you make using AdSense will get sent to the right place: <\/p>\n\n\n\n In order to use AdSense on your website, you\u2019ll need to complete a few more steps. That includes using a plugin to integrate it fully with your site.<\/p>\n\n\n\n As we mentioned earlier, Google Site Kit<\/a> is a free plugin created by Google, which helps users integrate Google tools into their WordPress websites: <\/p>\n\n\n\n To get started, you\u2019ll need to install and activate the plugin<\/a>. You can do this from your WordPress dashboard. Once you\u2019ve activated the plugin, you\u2019ll get access to a step-by-step setup wizard: <\/p>\n\n\n\n You\u2019ll first be asked to connect your website to your Google account. This is so Google can verify that you are the owner of the website: <\/p>\n\n\n\n Once you click on Sign in with Google<\/em>, you\u2019ll be asked to confirm access between your accounts. After that, you\u2019ll need to follow the instructions for verifying ownership. This includes allowing Google to add a verification token to your website\u2019s code: <\/p>\n\n\n\n When you click on Proceed<\/em>, Google will add the token to your website for you. Once you\u2019re verified as the owner of the site, you\u2019ll be asked to allow your website to access your Google account data. Then, you just need to select Add Site <\/em>to connect your site to your Google Search Console<\/a>: <\/p>\n\n\n\n Now that all of your accounts are connected, you\u2019ll have access to valuable search data. You\u2019ll be able to see what words people use to search and find your site online, and much more. This is the first step in creating a comprehensive Google marketing system for your website. <\/p>\n\n\n\n If you head back to your WordPress dashboard, you\u2019ll now have a Site Kit<\/em> menu item. There you can see what Google tools have been activated, and what still needs to be connected. You\u2019ll need to click on AdSense<\/em> to complete the process:<\/p>\n\n\n\n This will take you through steps that are similar to those in the previous step. After you approve the requests for access, you\u2019ll be taken to your AdSense dashboard. If you have not completed your payment information yet, you\u2019ll need to do that before proceeding. <\/p>\n\n\n\n Next, you\u2019ll be given a string of AdSense code to place in your website\u2019s files. You\u2019ll need to position it between your site’s <head><\/head><\/em> tags: <\/p>\n\n\n\n Once you\u2019ve done that, make sure you check the box labeled I\u2019ve pasted the code into my site<\/em> and click on Done<\/em>.<\/p>\n\n\n\n It\u2019s worth noting there are several ways to add this code<\/a> to your website. If you\u2019re comfortable editing your theme\u2019s files, you can access your theme\u2019s header.php<\/em> file by going to Appearance > Theme Editor<\/em> in WordPress. Alternatively, you can use a plugin such as Insert Headers and Footers<\/a>. <\/p>\n\n\n\n After completing the above steps, you\u2019ll likely get a message letting you know that Google is reviewing your website. It might take a couple of days before you have full access to your AdSense toolkit. <\/p>\n\n\n\n In the meantime, you can review the AdSense documentation<\/a> and consider prepping your WordPress website for ads. You can do this by reviewing your site and making sure you have fresh content that\u2019s well-optimized<\/a>. This will help your website gain better ad placements and generate more revenue. <\/p>\n\n\n\n Once your account is fully functional, you can begin placing ads on your website. To do this, you\u2019ll use a unique AdSense code that will be provided after you\u2019ve been approved. This code can be placed anywhere you want an ad to appear, such as in a sidebar widget<\/a>. <\/p>\n\n\n\n In your AdSense dashboard, you\u2019ll also be able to view all of the settings for ads on your website, by accessing the Ads > Overview<\/em> menu. There, you can enable Auto Ads<\/a> and preview any changes<\/a> before they go live on your website. <\/p>\n\n\n\n If you\u2019re new to using advertisements on your website, you\u2019ll want to review some of Google\u2019s own advice<\/a>. It covers many beginner-friendly tips on how to set yourself up for success when placing ads on your site.<\/p>\n\n\n\n Most importantly, you need to make sure you understand how your users interact with your content. You don\u2019t want the ads to become a barrier to readers. You\u2019ll want to place ads next to content your visitors are likely to focus on, but be careful not to violate any AdSense policies<\/a>. For example, it\u2019s important to steer clear of creating content that mimics your site\u2019s ads. <\/p>\n\n\n\n It\u2019s tough to beat the combination of Google and WordPress when it comes to marketing your website. However, it’s worth noting that there are<\/em> alternative solutions you can check out. <\/p>\n\n\n\n If you\u2019re looking for options outside of Google, you can try: <\/p>\n\n\n\n In particular, PopCash is a useful alternative for smaller websites. It has very low cash withdrawal requirements ($10), and you can receive payment through PayPal<\/a>. Additionally, if you\u2019re in a hurry, PopCash\u2019s approval process is often completed within an hour<\/a>. <\/p>\n\n\n\n Monetizing your WordPress blog<\/a> might feel like winding your way through a labyrinth of choices. However, with the right developer resources<\/a> and our expert WP Engine support, you\u2019ll be on your way to generating cash with your content in no time.<\/p>\n\n\n\nWhat is AdSense?<\/h2>\n\n\n\n
Why Use Ads (and AdSense) on My WordPress Site?<\/h2>\n\n\n\n
Integrating AdSense with Site Kit (In 5 Steps)<\/h2>\n\n\n\n
Step 1: Create an AdSense Account<\/h3>\n\n\n\n
Step 2: Set Up Site Kit<\/h3>\n\n\n\n
Step 3: Apply and Activate Your Account<\/h3>\n\n\n\n
Step 4: Review the AdSense Documentation <\/h3>\n\n\n\n
Step 5: Place Ads on Your WordPress site<\/h3>\n\n\n\n
Determine Placement on Your Site<\/h2>\n\n\n\n
WordPress Adsense Alternatives<\/h2>\n\n\n\n
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Improve Your Business With WP Engine<\/h2>\n\n\n\n