Industry: Digital marketing
Challenge: Create consistent customer experiences and increase efficiency across customer communications. Improve client billing processes while gaining visibility into the agency’s future financial projections.
Solution: Flywheel Growth Suite organizes important financial information for a seamless customer billing experience while providing important insight into the current and projected financial standings of the agency.
Results: Using Flywheel Growth Suite, Imaginate Studios has nearly doubled its monthly recurring revenue while simultaneously streamlining internal processes and providing an easy-to-use client communication platform.
Imaginate Studio is a digital agency offering branding, site creation and maintenance, and video production services. Based in Salt Lake City, Utah, the agency has more than 15 years of experience creating great outcomes for clients across a variety of industries including healthcare, education, sales, and more.
“I liked the idea of having a steady, recurring income stream while also having full control of my clients’ experience. Reselling hosting through Flywheel Growth Suite makes it easy to create outstanding experiences for my clients.”
—Jason White, Founder, Imaginate Studio
Organizing Agency Structure
When you’re working solo, time is the most important asset you have. Jason White, founder of Imaginate Studio, knows this all too well. He runs a one-man show, occasionally bringing in other freelancers to assist on larger projects.
Since 2006, White has been creating websites with WordPress using different hosting companies along the way. As those hosting partners began to multiply, however, it led to the creation of multiple processes and inconsistent experiences for Imaginate’s clients.
To eliminate those inconsistencies across his clients’ experiences and ensure quality at every step of the process, White turned to Flywheel Growth Suite in January 2022.
Streamlining the Customer Experience
The first thing White noticed after transitioning his client sites to Flywheel Growth Suite was how easy site management became. Tracking important metrics and finding and updating out-of-date site components has made it easier to show the value of his work—especially since all that information is easily exportable in the form of Imaginate Studio-branded client reports.
The process of billing his customers for services rendered and forecasting future financials has also been made easier with the platform’s personalized dashboard view and automated billing and invoicing.
Flywheel Growth Suite’s Client Portal feature is also a valuable asset for White, whose customers can easily access their portfolio and payment information using a branded client portal login.
When White first moved his clients to Flywheel Growth Suite, his monthly recurring revenue (MRR) was just under $900.
Within six months however, his ability to provide high-caliber, premium hosting to his clients saw that number shoot up to nearly $1,500, with future short-term forecasts pointing towards $2,000 a month in passive revenue.
The platform has taken most of the administrative tasks out of White’s day-to-day, leaving more time in his calendar to take on new projects, ideate on designs, and even have a more rewarding life outside of work.
“Flywheel Growth Suite has helped me create a passive income source where I’m usually only earning money when the time tracker is on,” said White. “It has helped me earn more revenue on a consistent basis, even when I’m not actively designing or building a site.”
“My customers also love Flywheel Growth Suite,” he continued.
“The portal is easy for them to use, and because the platform is white labeled, everything they see looks and feels like it’s coming from my brand. I could go on forever about why I love Flywheel Growth Suite; it’s a truly hassle-free hosting experience not only for my clients, but for me as well.”