Deep Fried Ads

New Orleans, Louisiana, United States
Member $$ Creative & Branding, Social Media, Web Design & Development

Boutique agency with core competencies in website design/development and branding. We increase the profitability of our clients by creating memorable brands and effective marketing strategies.

Featured portfolio items.

AUDUBON/AUDUBON LOUISIANA

Deep Fried was initially brought on to create a new custom website for Restore the Mississippi River Delta (RESTORE), on behalf of Audubon and their partner organizations such as the National Wildlife Federation, the Environmental Defense Fund.

The Challenge The website’s branding and messaging was outdated and poorly understood and functionally, it was broken in many places. Working with a team of 20 marketers and scientists from Audubon, partner organizations such as the Coalition to Restore Coastal Louisiana, Deep Fried was tasked with reorganizing, re-messaging and building a visually stunning website that was engaging and informative to both the general public and scientists. In short: make people care about coastal restoration.

So what happened? We began with an emotional, hard-hitting message: AMERICA NEEDS THE DELTA. We reorganized the content into easy-to-consume areas so a user understands exactly where to go when they land on the site. The language speaks to the general public and urges them to take action about coastal restoration, and also engages and informs scientists and industry partners. Everything was built to be leveraged nationally across social media platforms. To complement the robust new site we also developed new advertising creative. The award-winning website and creative has had overwhelmingly positive feedback. We continue to support Audubon Louisiana, Restore the Mississippi River Delta and their partners for a variety of large and impactful needs including scientific infographics, reports, marketing materials and presentation pieces.

Tactics • Custom Website • Advertisements • Infographics • Reports & Marketing Materials

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CANAL PLACE

We began working with Canal Place in 2017 after it was purchased by new owners as a rare opportunity improve a local landmark that had become seemingly dated. With great room for improvement in numbers across the board, the Client created a new mark and embarked on developing a new vision. We took over from the agency they had worked with for 15+ years, to manage their current marketing materials and advertising while simultaneously building a new image for what was once The Shops at Canal Place. With the imagery redefined and the new marketing plan in place, we are now moving into the implementation of a spatial design and wayfinding project to update the look and feel of the interior space.

The Challenge We needed to reshape the perception of the mall as a luxury space with the onboarding of new haute couture tenants and a large renovation plan. Reaching both the fashion-conscious millennial audience as well as the more affluent baby boomers was crucial. And how would we start attracting more from the regional drive market as well as brand the mall as a luxury shopping destination for fly-in market, to the likes of Las Vegas or New York?

So what happened? We shot new, real images around downtown New Orleans locations that felt familiar to locals, but transcended other out-of-market areas as urban chic. We developed a sophisticated look and feel and simplified messaging, with “You’re in the Right Place” and “Your Place, Your Style”. We took over the media strategy and developed an integrated approach between digital and traditional with an approximate 60/40 mix, focusing largely on drive markets and geotargeted foot traffic. We increased cash to added value ratio by 20% and simultaneously increased the amount of earned media the Client receives. We are unable to share actual numbers/increases but the client is very pleased with the outcomes.

Tactics • Brand Development • Traditional & Digital Media Strategy & Placement • Advertising Creative across Print, Outdoor, Social, Email etc. • Indoor, Outdoor & Wayfinding Signage • Website • Marketing Collateral

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