Fishnet Media is focused on providing creative marketing solutions and strategies that deliver real business value to clients. Combining proven marketing expertise and creativity with an understanding of technology, processes, and markets, we collaborate closely with clients to build brand awareness, drive sales leads, improve communications, and—generally speaking—get results. For more information, visit www.fishnetmedia.com.
Featured portfolio items.
ELEVATING THE BRAND AND IMPROVING CUSTOMER EXPERIENCE
An important credo for web design is that just because the product may be technical doesn’t mean you can’t create an inspiring, engaging and memorable user experience. ERP Power, which manufactures LED drivers for industrial lighting and lighting design, came looking for a website redesign that would help increase conversions through a more intuitive and visual user experience.
TAKING ON THE COMPETITION WITH A REBRAND
In its field of information and infrastructure security, DirectDefense has a litany of differentiators. The company has a long resume of experience in network security, and it operates 24/7 to provide customers with unmatched managed and professional services. But they wanted a new approach to their brand to highlight those differentiators and better separate them from the competition. We underwent a full rebranding and website design process based around the company’s vision for how it wanted to be perceived. Now armed with a revamped brand identity and messaging, they’re rolling out several marketing tactics, including updated collateral and marketing automation strategies, to increase their influence and remain top-of-mind in the industry.
INSURING AN AWARD-WINNING WEBSITE
At the core of Fred C. Church insurance is its employees’ dedication to and relationships with the clients they serve—but their website wasn’t reflecting those promises. Fred C. Church, headquartered in Lowell, MA, approached Fishnet to assist in a complete website redesign and brand refresh. Approaching their 150-year anniversary, Fred C. Church wanted a website that would bring their tagline, “It’s not just the policy. It’s the people” to life through a personalized, intuitive user experience, helping position them as not just as insurance provider but a caring partner.