Launch Marketing is an Austin-based marketing firm that works with B2B technology companies across verticals to streamline customer acquisition and accelerate revenue growth. Launch’s award-winning services span from developing and executing go-to-market strategies, messaging and integrated marketing plans to content creation, demand gen campaigns and more. The team is comprised of industry experts from leading B2B technology companies that understand clients’ goals and how to help them maximize the impact of marketing for their business. Founded in 2001, Launch’s well-oiled marketing machine has helped 150+ technology companies successfully launch their company, dive into new markets, introduce new products and generate more qualified leads. For more information, visit www.launch-marketing.com.
Featured portfolio items.
Lead Generation and Updated Messaging Delivers Strong Results for Digital Pharmacist
Digital Pharmacist was in the relatively early stages of operating as a new entity. With no internal marketing team in place, the organization sought a full-service marketing firm capable of strengthening its lead generation efforts and marketing technology investments. In learning about Digital Pharmacist's value proposition and go-to-market strategy, Launch Marketing also recognized a need to update the organization's brand and messaging to more effectively reflect the wider capabilities brought about by their merger.
Launch Provides Channel Marketing Support and Strategy for Akamai
Akamai is the global leader in Content Delivery Network (CDN) services, making the Internet fast, reliable and secure for its customers. The company's advanced web performance, mobile performance, cloud security and media delivery solutions are also offered through channel partnerships with other world class technology brands. Recognizing a need to amplify the marketing activity and support for one of their key channel partners, Akamai looked to Launch Marketing to bolster their efforts.
Launch Establishes Powerful Marketing Automation for Alert Logic
Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort.