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How We Revolutionised Sony Mobile’s Global Media Engagement Strategy
The Sony Mobile blog is one of the mainstays of Sony Mobile’s owned media strategy. It is the company’s mouthpiece on the internet and caters to an audience primarily composed of journalists, bloggers and superfans.
TARGET AUDIENCE Sony mobile customers and fans Tech and mobile journalists and bloggers
THE CHALLENGE Sony Mobile’s PR team is the driving force behind the blog’s editorial policy and uses the site to drive extensive worldwide media coverage. In commissioning a redesign, the team was looking to drive substantial innovations in the way this communication takes place. The main challenge was to find new and better ways to make the blog content as easy as possible for bloggers and journalists to find, engage with, access and repurpose.
“Thank you to the whole Moove Agency team for your creativity, help and support throughout the project. We are really pleased with the look and feel of the new blog; the new design and completely revamped user experience will really help to drive user engagement with the blog content.” Ant Devenish, PR Manager, Global Communications & PR, Sony Mobile Communications