Creating a valued customer experience begins with establishing standards for your brand’s identity. How does the brand look, feel, and sound? Our team of creative brand strategists will help you form a cohesive brand presence, from your business cards to your website and everything in-between.
At NerdBrand, we hold the belief that making money is an outcome of passion, not a passion in and of itself. Our task is to uncover the passion behind your business and identify an authentic story that will resonate with your customers.
We then apply our branding, web, and advertising expertise to telling that unique story in a consistent and compelling way.
We're keen to form long-term partnerships with you, fully owning your brand identity and experience, so you're able to focus on important day-to-day operations.
Featured portfolio items.
Vetiver Aromatics is a leading DTC e-commerce brand selling perfume making kits, supplies, and more. Over the course of managing Vetiver’s Google Ads, we have seen outstanding results.
We’re meeting a consistent 6x return on ad spend (ROAS) each month, meaning the campaigns are generating $6 in revenue for every $1 in ad spend.
December 2020 was the highest revenue-generating month in Vetiver’s history selling online. Our digital ad campaigns were responsible for 44% of the store’s annual revenue, up from 29.5% in 2019.
Conversion rates peaked at 12.13% following eight continuous months of improvement
In late 2019, we were approached by IQpack for a complete rebranding. The company was operating as PLS (Packaging & Logistics Solutions) at the time. Due to significant revenue growth, internal technology innovations, and strategic partnerships, PLS needed to reinvigorate their audience around a central message and elevated brand identity.
Our first step in rebranding was gaining a deep understanding of the brand vision and establishing the differentiating characteristics of IQpack.
Through hours of personal interviews with IQpack’s executive team, we learned the intricacies of how packaging influences costs across an entire supply chain and developed core messaging around IQpack’s unique “Packaging-as-a-Service” operating model.
The Spa at Norton Commons
The Spa at Norton Commons contacted us as they sought a well-designed WordPress website, assistance migrating their website off their old provider, and subscribe to ongoing marketing services.
Upon review, we developed a 90-day plan to:
Establish formal brand standards Redesign the website
Transition the website to WordPress for ease of management and improved performance We began the project with revisions to optimize The Spa’s logo. While an attractive design, their logo wasn’t constructed in a way that worked consistently across all online and offline platforms. A solid logo design is a key consideration with the many marketing channels available to businesses today.
Our creative team was able to recreate the logo and add a few subtle improvements, and then we were off to the races.