Northwoods

Shorewood, Wisconsin, United States
Member $$ Application Development, B2B, Content Strategy / Production

Northwoods is a digital solutions company that helps smart organizations create a superior online presence through the development of effective websites, software, and digital marketing services. Using a strategic approach, dedication to learning, problem solving abilities, and our unwavering honesty and integrity, we strive to become our clients' most trusted digital partner, helping them to grow and achieve their goals.

Northwoods has been awarded the Future 50 four times by the MMAC and Milwaukee Business Journal, named twice as one of Inc 500’s Fastest Growing Companies in the US, and appeared among the top 25 Software Companies selected by Small Business Times magazine. But the awards most meaningful to us don't involve business accomplishments - they involve people. Northwoods has been named one of the Best Places to Work by BizTimes Magazine, and was recognized by the Milwaukee Business Journal as a Best Place to Work in both 2017 and 2019.

While we call Milwaukee, Wisconsin, our home, we partner with more than 750 companies of all sizes and industries across the United States and abroad. Check out our portfolio of work at www.northwoodsoft.com/work.

Featured portfolio items.

STRANG Website Redesign

Situation Despite an abundance of beautiful imagery showcasing their award-winning designs, Strang’s previous website still pulled up short. The Strang marketing team knew they needed a new site that would showcase their creativity, exceptional work, and unique organizational culture through more modern, bold web design that better reflected their brand. Strang found the design skills, WordPress expertise, and holistic project approach they were looking for at Northwoods.

Solution - Using a data-centric approach focused on how users search for information, Northwoods digital marketing experts crafted a digital strategy to guide the website redesign. - The result was a new site featuring modern, interactive design with lots of movement – including rotating text, image sliders, and hovers – and a strong, intuitive user experience (UX) to accentuate Strang’s stunning imagery and to better engage site visitors. - The new design also reflected Strang’s entire marketing support program, carrying the brand through from the traditional to the web for a fully integrated experience. - Northwoods’ WordPress expertise made the implementation of the design, site launch, and ongoing maintenance seamless for the Strang team.

Outcome - The American Advertising Federation in Madison, Wis., recognized Strang’s new website with a 2019 Gold ADDY award in the Online/ Interactive – Websites – B-to-B category. - A Gold ADDY is the highest level of recognition of creative excellence and is judged to be superior to all other entries in a given category. - Since Strang’s new site launched, visits have increased by 6,150% and average page load speed has decreased by 56%, pointing to an improved user experience.

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