Pixel

BROOKLYN, New York, United States
Member $$ Application Development, B2B, Content Strategy / Production

Pixel is a digital studio with creative, design, and engineering talents from leading technology companies, such as Google, Microsoft, and eBay. We create brands and digital products. Centered in innovation, Pixel has helped startups, Fortune 500 companies, and public institutions launch or transform legacy brands, products, and services.

Pixel blends design expertise, digital savviness, and market insights to create brand identities and systems that are relatable and memorable to your target audience. Pixel takes a rapid innovation approach, centered in Silicon Valley product development best practices, that defines, builds and iterates digital products, based on client data, market insights, user models and feedback. Through performance- focused design and cutting-edge technology, Pixel creates world-class digital experiences that elevate your brand and optimize user engagement, conversion, and retention.

Featured portfolio items.

The Cities Project

We partnered with Heineken, Indiegogo, and the Bruno Mars 24K Magic tour to launch the 2017 Cities Project.

CREATIVE DIRECTION The Cities Project aims to attract millennials, ages 21-35, who live in big metropolitan cities, like Los Angeles, Miami, San Francisco, and NYC. We drew inspiration from the urban environment, particularly architecture, graffiti, street, and pop art. These street art references resonate with millennial audiences and bring a fun, youthful and authentic approach to the experience.

We referenced various types of street art techniques and styles (wheatpaste, collage, graffiti) as a way to incorporate the different brand colors. The colorful and bold nature of street art allowed us to equally showcase the three brands - Heineken, Bruno Mars, Indiegogo - in a fun and dynamic style that is familiar to our Millennial audience.

BACKEND DEVELOPMENT Integrating Complex Systems The Cities Project utilizes Indiegogo’s crowdfunding platform. We integrated Indiegogo’s crowdfunding API, a ticketing system, and a complex distribution workflow to ensure a single seamless experience for the customer.

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Hasbro Gaming Lab Case Study

We launched a brand new initiative with Hasbro to discover the “next great game” using the power of crowdfunding.

CREATIVE DIRECTION Finding Inspiration in the Process We wanted to inspire game makers by visualizing the process of a game coming together: drafting the idea, pieces, cards, rules, etc. Everything comes together at the end as a complete game, boxed, and ready for the shelves. This concept helps stimulate the game maker’s imagination while highlighting Hasbro’s strengths in creating and distributing games.

Field Research We explored various board game cafes across New York City to get a closer look at gaming culture. It was important to ensure the environment, characters, and details we created for Hasbro Gaming Lab were authentic.

Illustration We wanted a fresh visual identity for Hasbro Gaming Lab yet still staying true to Hasbro’s brand. We used bold colors, clean lines and precise curves for a clean and modern style and gradients and shadows for a more tactile look.

BACKEND DEVELOPMENT We created a standalone website to feature the “Next Great Game” contest, accept game maker submissions, and integrated Indiegogo’s crowdfunding API.

MARKETING In addition to the creation of the website, we developed online social ads for Facebook. We produced various content and copywriting angles on the Hasbro Gaming Lab contest for A/B testing.

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