Six Foot Seven

Melbourne, Victoria, Australia

We are Six Foot Seven, a Melbourne-based creative agency that develops stand out branding, graphic and web design for small to medium sized businesses.

Established in 2017 by Peter Lockyer, we specialise in creating print and digital designs that will help you and your business stand out from the crowd.

We believe in forming strong collaborative working relationships with our clients, drawing on our wealth of expertise and talent to complement and amplify our clients strengths, challenge conventional thinking and deliver great value.

If you’re looking to stand out from the crowd, we’d love to hear from you.

Featured portfolio items.

Fertile Ground - The Fertility Suite website

The Fertility Suite is a natural reproductive healthcare clinic supporting women and men on their path to parenthood. With the build of the purpose designed clinic about to begin, founding practitioner Jenna McDonald tasked us with creating The Fertility Suite’s website.

The new website needed to capture the calm and nurturing ambience of The Fertility Suite itself, while also building upon the following Jenna had previously established through her own fertility.

In consultation with The Fertility Suite we established five key customer personas:

Preparing to conceive – women and couples about to start preconception care. Trying to conceive – women and couples who are having trouble conceiving. Undergoing IVF – women and couples undergoing IVF. Pregnant – women experiencing pregnancy complaints (e.g. morning sickness), and those preparing for, or trying to induce, labour Men

We then workshopped the customer journey and site structure incorporating these personas directly into the site’s navigation.

From this we created concepts for the websites pages, including blog posts, contact forms and landing pages. We then built a prototype of the website in Adobe XD giving Jenna and The Fertility Suite’s stakeholders a feel for the site’s functionality, all the while refining the site design.

When it came to building the website itself we migrated across existing articles from Jenna’s blog preserving all backlinks while still allowing her to add new fertility articles. The final result is a feminine, customer-centric and responsive website – a digital manifestation of The Fertility Suite clinic.


MaxAd Brand, Identity and Website

For medium-sized businesses, who have the budget to engage with agencies and advertise across mainstream and digital media there are very few boutique agencies, aside from the large global multinational media giants, expertly and effectively tying all advertising channels together. MaxAd is a fledgling advertising agency looking to fill that void, and establish itself in a highly competitive market.

Our team developed a clean, fresh and modern identity and a slick, fast and responsive website for MaxAd reflective of their approach.


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