The Freeform Foundry

Fremantle, Western Australia, Australia
Member $ Creative & Branding, eCommerce, Web Design & Development

The build of your website is just as important as the design. Websites with poor infrastructure and bad code are penalised by Google and are very difficult to update. At Freeform, we specialise in the development of high-end, custom design websites, built for longevity and perfectly tuned to support your business objectives.

We pride ourselves in delivering custom built sites that are designed for growth, speed and security. Our developers are trained to the highest industry standards, ensuring all code is clean, effective and efficient. This guarantees quality, longevity and peace of mind of our clients.

Our platform of choice is WordPress, the world’s most flexible, open- source tool. Over a third of all business websites use this platform and for good reason. In fact we love WordPress so much we’ve created our own custom page builder, BLOX, allowing you (yes, that’s you) to create and edit your own pages and easily manage your content.

Featured portfolio items.

Plantagenet Wines

Digital brand experience extension transforms Great Southern wine giant

Realising ambition of one of Western Australia’s most historic winemakers for the digital age required understanding not only the functional characteristics of the wine making process, but the motivations of consumers in a rapidly evolving marketplace, where the cellar door experience must extend beyond the vineyard.

Establishment By applying Freeform’s strategic framework, Plantagenet was empowered with insights that have laid a firm foundation in messaging and technology, equipping the business to deliver a class-leading online solution that extends their premium brand experience, integrated with a complete cloud based sales and fulfilment system.

Unlocking Value Plantagenets’ newly defined positioning called for creative services to assist the brand to unlock their brand value, ‘Experience Enchantment’ is an exclusive invitation for their customers to follow them on a journey to taste the flavours of finesse and tradition, where a truly legendary lifestyle awaits. As a succinct expression of what the brand promises, we communicate that the arts of passion cannot be measured, only experienced.

Success Repeated By incorporating cutting edge UX, strategic design and complete asset creation including custom photography alongside custom digital marketing systems, Plantagenet is now prepared to firmly establish mind-share with a new generation of wine connoisseurs.

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