Traffika

Brisbane, QLD, Australia
Member $ Content Strategy / Production, Data & Analytics, Direct Response

Traffika and our sister company Datisan are both part of the Maverick Data Group and work very closely together with our clients to modernise their marketing.

We do this firstly through unlocking, connecting and enabling your customer data, we then power that customer data through our Machine Learning architecture before our digital marketing strategists execute personalised campaigns and drive outstanding business outcomes and superior ROI.

Once campaigns are up and running they are in a ongoing optimisation loop between Google's Machine Learning and our own architecture which refines audience, CX and channel strategies.

Across our Group we have a unique partnership with the 3 key business groups in Google, Premier Partner with Ads as well as GMP and GCP. This means Google looks to us as a partner group that is able to deliver the 1 Google outcome.

Traffika is also a Facebook Pro Marketing Partner and have advanced capabilities and relationships to reach audiences across Facebook, Instagram and Messenger.

Featured portfolio items.

Lorna Jane Traffika Case Study

Lorna Jane was expanding their business internationally and needed to successfully launch their brand in the US market. since the brand was virtually unknown, Lorna Jane needed to increase brand awareness in key locations to drive sales in-store and online.

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