In 1995, we started as Abrials+Partners — an advertising, marketing and communications agency, located across the Potomac from Washington, D.C., largely focused on technology clients and applying the best practices from the technology industry to other B2B and consumer organizations. We were known for our strategic thinking, a can-do attitude and creativity; and over time won more than 120 national awards for creative and marketing excellence. Microsoft — Windows Server and their hosting ecosystem (a.k.a. the cloud) — was our biggest client.
All the while, as Internet business was maturing, we evolved with it. We became a full-service digital marketing agency and Google Certified Partner. We offered custom website design and development, SEO, SEM, advanced analytics, social marketing strategies, lead acquisition and conversion optimization campaigns. Even so, we never abandoned our foundation in traditional branding, advertising, design, copywriting and direct response — skills that many of today’s digital agencies lack.
Still, there was a piece missing. The need to upgrade legacy software/systems and integrate increasingly complex and disparate technologies into a seamless whole required a deeper back-end expertise that we lacked. So we began working with a savvy new development group outside of New York City, The Unreal Group. They started to develop our complex and enterprise-level systems, apps and sites, while we focused on the digital marketing, strategy, UX and creative. It brought together both sides of the equation.
And it worked. Really well. So well, in fact, that we began to share staff members. The lines between the companies blurred and walls tumbled down. So we made it official. We dropped our old company names, merged and became UNION DC NY — a full-service digital marketing and development agency that has been hitting home runs for 20+ years.
Cushman & Wakefield, Microsoft, Audi, AOL, Kellogg’s, AT&T, Disney, National Geographic, Procter & Gamble, General Dynamics, Smithsonian Institution, HP, comScore, The Motley Fool