White Paper: Everything You Need To Know About Semantic SEO

The current approach to SEO is changing. As Google and other search engines implement AI-based technologies such as Natural Language Processing, context—not keywords alone—will play an increasingly important role in the way search engine results appear. This shift has led to the advent of something called Semantic SEO, a method of adding more meaning to the words used in content. While this technique is poised to become the standard within the SEO industry, it’s still a new frontier for many digital marketers.

This white paper, authored by members of the team at WordLift, will help you get up to speed on Semantic SEO and will assist with implementing some of the tools needed to add data to your content so it can be quickly read and understood by search engines.

Preparing Your SEO for the Future of Digital Experiences

The way we search, locate and find what we are looking for on the internet is always changing. SEO is no longer limited to a simple Google search, brands will need to adapt to new technologies as they become relevant. Google’s implementation of AI, voice technologies and more will continue to change search rankings. Find that your SEO is performing well now but unsure about what will happen in the future? This white paper will help you prepare your SEO for 2020 and beyond.

With the help of Tom Shapiro, CEO of Stratabeat, we’ll walk you through high-level, strategic tips to proactively prepare your SEO for the future. Some topics we’ll cover are the evolution of the SERP, SEO strategies beyond Google, Google RankBrain and more.

For more information, check out this on-demand webinar.

The Ultimate Guide To Agile Development on WP Engine

Agile development is quickly becoming the chosen method for developers to deliver quality software products efficiently. The use of open communication allows for ultimate cross-team collaboration. The elimination of tedious manual work combined with more comprehensive teamwork equals faster time to market and better quality products.

This whitepaper will familiarize you with the basics of agile development, reasons your team should use agile, the fundamentals of scrum, third-party tools, and more. The implementation of agile development will make your team more efficient and your end-user more satisfied. Use this white paper as a guide to getting started, a tool to continue succeeding, or education for team members joining your team.

Expedite your workflows and get started with agile development today by downloading our free white paper. 

Enterprise-Grade WordPress Security on WP Engine

WordPress now powers 29% of the internet, making it a target for security attacks. No matter the size of your business, a security attack can have detrimental effects. Therefore, at WP Engine, we understand how important security is to our customers and their customers, as well. We proactively monitor security, adhering to strict guidelines and principles that give our customers peace of mind.

At WP Engine, we block over 150 million attacks a month. In this white paper, learn about what WP Engine and WordPress do to secure your site. You’ll learn about what threats we automatically block, what security aspects we are continuously maintaining, and ways you can improve the security of your site.

Learn about how WP Engine can bring enterprise-grade security to your WordPress site, by downloading our white paper now. 

 

Maximize Mobile Engagement With Progressive Web Apps & WordPress

As a perfect combination of the native mobile app and a mobile website, users report being more satisfied and engaged with Progressive Web Applications (PWAs). However, as a relatively new phenomenon melding together two commonly used platforms, there’s still a lot of questions behind what a PWA is and how to create it using WordPress.

Familiarize yourself with basics of PWAs and learn about how to best create them.

  • The core tenets of PWAs
  • The “why” behind PWAs
  • Making PWAs functional
  • Why PWAs are important

Download the white paper to get started!

WordPress Success Among Enterprise CMSs

In this study commissioned by WP Engine and Manifesto, research agency Vanson Bourne explored which content management system (CMS) technologies are used most commonly by enterprises.

Discover why and how enterprises use multiple CMSs within their organizations in this revealing white paper.

  • The rise of the secondary CMS
  • Decision making and use of content management systems
  • Benefits and risks of using a secondary CMS
  • Future CMS use

Research – The Future of Digital Experiences: How Gen Z is Changing Everything – AU

WP Engine Study Reveals Generation Z Lives Through Digital Experiences

Gen Z doesn’t distinguish whether they are online, on an app, in a social network’s platform or walking around with their cellphone. To this generation, the digital world is ubiquitous and blends seamlessly with the real world- they price shop in stores, they hang out with their loved ones while waiting on line and they watch their favorite shows together with thousands of friends. This digital experience is their human experience.

So why should we care?

  • Gen Z already influences tens of billions of dollars in annual spending
  • Gen Z will soon be the driver of every major consumer trend
  • By 2020, Gen Z will be 40 percent of all consumers

Brands that can’t adapt to the unique needs and behavior of these true digital and mobile natives are likely to fade into obsolescence and miss out on their incredible purchasing power.

Download the “The Future of Digital Experience: How Gen Z is Changing Everything” to get the results from a 2017 study by WP Engine and learn how to stay relevant with this up-and-coming market segment!

Note: Data from this report is specific to Australia. We also have reports for the United States and the European Union.

Learn even more about Gen Z.

 

Research – The Future of Digital Experiences: How Gen Z is Changing Everything – EU

WP Engine Study Reveals Generation Z Lives Through Digital Experiences

Gen Z doesn’t distinguish whether they are online, on an app, in a social network’s platform or walking around with their cellphone. To this generation, the digital world is ubiquitous and blends seamlessly with the real world- they price shop in stores, they hang out with their loved ones while waiting on line and they watch their favorite shows together with thousands of friends. This digital experience is their human experience.

So why should we care?

  • Gen Z already influences tens of billions of dollars in annual spending
  • Gen Z will soon be the driver of every major consumer trend
  • By 2020, Gen Z will be 40 percent of all consumers

Brands that can’t adapt to the unique needs and behavior of these true digital and mobile natives are likely to fade into obsolescence and miss out on their incredible purchasing power.

Download the “The Future of Digital Experience: How Gen Z is Changing Everything” to get the results from a 2017 study by WP Engine and learn how to stay relevant with Generation Z!

Note: Data from this report is specific to the European Union. We also have reports for the United States and Australia.

Learn more about Gen Z.

Research – The Future of Digital Experiences: How Gen Z is Changing Everything – US

WP Engine Study Reveals Generation Z Lives Through Digital Experiences

Gen Z doesn’t distinguish whether they are online, on an app, in a social network’s platform or walking around with their cellphone. To this generation, the digital world is ubiquitous and blends seamlessly with the real world- they price shop in stores, they hang out with their loved ones while waiting on line and they watch their favorite shows together with thousands of friends. This digital experience is their human experience.

So why should we care?

  • Gen Z already influences tens of billions of dollars in annual spending
  • Gen Z will soon be the driver of every major consumer trend
  • By 2020, Gen Z will be 40 percent of all consumers

Brands that can’t adapt to the unique needs and behavior of these true digital and mobile natives are likely to fade into obsolescence and miss out on their incredible purchasing power.

Download the “The Future of Digital Experience: How Gen Z is Changing Everything” to get the results from a 2017 study by WP Engine and learn how to stay relevant with this up-and-coming market segment!

Note: Data from this report is specific to the United States. We also have reports for the European Union and Australia.

Learn even more about Gen Z.

 

Headless WordPress On WP Engine

The term Headless has received a lot of buzz from the WordPress community but it’s not necessarily a straightforward one. In fact, depending on who you are, you’ve probably formed a definition far different from someone else. This white paper will help you understand what Brainless and Headless mean and help dissipate some misunderstandings.

Beyond properly defining Headless, we’ll deep dive into the benefits and how you can utilize them using the WP Engine Digital Experience platform. This white paper will leave you fully prepared to start innovating by offering initial considerations, step-by-step development instructions, and examples.

Start innovating using Headless and WP Engine today using our informative and comprehensive white paper. 

8 Myths About WordPress, Busted

Despite its remarkable success in powering 28% of the web, its ability to fuel a number of reputable and impressive sites, and its continuous evolvement and advancement, WordPress still has its fair share of skeptics. If you’re in the site building business, you’ve probably heard a number of myths babbled about WordPress. We’re here to debunk them.

Older than both Twitter and Facebook, WordPress is often misunderstood and misrepresented among those who remember its juvenile days during the early 2000s. WordPress is the most popular content management system in the world and is trusted among some of the most high-profile brands but is still haunted by its initial reputation as a blogging tool.

We’ve compiled 8 of the most commonly used WordPress myths and debunked them for good so you’re left only with the facts.

15 Ways To Optimize WordPress From The Inside Out

Nowadays it doesn’t matter how well-designed and content-packed your site is if it doesn’t load quickly. Page load time is an essential part of the user experience; a 1-second delay in page response can result in a 7% reduction in conversion.

Want to know how you can make your WordPress site lightweight, speedy, and scalable?

In this white paper, we’ll cover things you can do to improve how quickly your server is able to generate a page to send to its web browser and things you can do to improve the render time of your page in the visitor’s browser.

Some topics covered will be:

  • Page and object caching
  • Image compression
  • Effective use of a CDN
  • Steps to defer Javascript parsing

This white paper will equip you with the knowledge and resources to get your server and page load times down and improve your user experience.