Tech-first marketing: tools, teams & tactics
Achieving your marketing goals isn’t just about using the right tools; it’s about structuring teams and careers around a technology-first marketing strategy.
Join Edward Unthank, Founder of Etumos, in this DE{CODE} session as he explores the changing roles of marketing technologists, the rise of full-stack MarTech expertise, and how platforms like WordPress fit into a modern digital strategy.
Whether you’re shaping your career or balancing your company’s tech stack, this session provides the insight you need to adapt and stay ahead.
Video | Tech-first marketing: Tools, teams, & tactics
Panelists include:
- Edward Unthank: Founder and Cheif Executive Officer, Etumos
- Katie Bosch, Senior Manager of Marketing Technology, WP Engine
Conclusion
Ready to get the most marketing mileage out of your business website? Check out WP Engine’s hosting plans or speak with an expert to hear how our tech stack is driving success for all kinds of brands and businesses!
