Laying the Foundation for a Challenger Brand to Win Online
PropertyMatcher is a leading South African property search website that uses advanced data analytics and algorithms to make the property searching and buying process easier to navigate. Founded in 2017, the platform helps match the requirements of property buyers and sellers with one another and makes it easier for both parties to work with real estate agencies, financial institutions, and conveyancing service providers throughout the buying process.
Behind the scenes, PropertyMatcher is being managed by Co-founder Julius Botha, who handles much of the day-to-day, front-end work that keeps the business up and running, all while competing with legacy players who still dominate South Africa’s booming real estate market. The only way he’s been able to keep up, he says, is by building PropertyMatcher with WordPress, and relying on WP Engine for help managing the back-end of the site.
Download the full case study to find out more about PropertyMatcher and the combination of technology and expertise it’s using to compete—and win—online.