Webinar: Generation Influence. Gen Z and the power of identity in marketing.
In this energetic, informative, fast-paced webinar, hear Jason Dorsey, the leading Millennial and Gen Z researcher and president with the Center for Generational Kinetics, and Mary Ellen Dugan, CMO at WP Engine, reveal the results of our brand new study on Gen Z and how Gen Z is influencing marketing and the buying habits of every generation.
Jason and Mary Ellen discuss:
- What makes Gen Z unique from Boomers, Gen X and Millennials and what that means for brands.
- The vital role digital experiences play in their lives and what they expect from them.
- What defines the identity of Gen Z and their influence on the world.
- Why studying Gen Z matters.
- How traditional marketing has failed to meet their needs, and what is meaningful to them.
Duration: 1 hour, 12 minutes (includes Q&A)