\nSpeed builds loyalty and trust. Customers want what they want and they want it fast\u2014instant gratification is now the norm. In the case of your website, customers want it to load in the minimum amount of time possible<\/i>\u2014so much so that delays reaching online content have been proven to increase heart rate and stress levels<\/a>. Speed is a competitive differentiator. How does your website speed compare to that of your competitors or benchmarks for your industry? Speed should be thought of as a dimension to your business strategy, not as a by-product of seeking efficiency, but as a means of winning over the hearts and minds of customers.<\/p>\n
You\u2019ve likely heard about the studies that show the power of one second on the internet<\/a>; how a one-second delay in page load time results in 11 percent fewer page views; a 16 percent decrease in customer satisfaction; and a 7 percent drop in conversions. That\u2019s an instant negative impact on your brand and your business. Every second can mean the difference between a sale and a customer lost due to a sour experience.<\/p>\n Think of it this way: if you run an ecommerce website with an average sale of $100, an average conversion rate of 3 percent, and an average of 2,000 visitors per day, a delay of just one second would cost your business more than $1,000 per day. Bump that delay up to five seconds, and now you\u2019re at nearly $3,000 per day\u2014that\u2019s $1 million per year for a delay of five seconds<\/a>. And as the seconds tick higher, your bottom line sinks.<\/p>\n While you may not be able to reverse the rotation of the Earth to turn back time (like Superman) to make your site faster to avoid that revenue loss, taking action now to speed up your site would certainly make you a hero, right?<\/p>\n WP Engine Page Performance To The Rescue<\/b> What\u2019s Page Performance all about? Page Performance is the first tool to focus on delivering Performance Intelligence; think of it as a utility belt comprising solutions designed to give you relevant, near real-time data and actionable insights so you can boost the performance of your website.<\/p>\n Page Performance is available now to all 47,000 WP Engine customers at no additional cost, and is built into your User Portal. It works like this: enter any URL you please \u2013 preferably your site, because you have the power to make it faster — and Page Performance runs a battery of tests to measure how your pages perform. From there, it delivers a detailed study analyzing a number of key metrics, like how fast your page renders, its cacheability, and so on.<\/p>\n You\u2019ll also receive a visitor experience film strip that gives a visual representation of what a visitor to your site actually sees and how long it takes to load from their point of view.<\/p>\n
\nGrab your cape because with WP Engine Page Performance<\/a> we\u2019re giving you the ability to dramatically speed up your website, and thus improve your site\u2019s customer experience, your brand\u2019s reputation, your SEO rankings, and, ultimately, your bottom line. Talk about an act of heroism.<\/p>\n![\"PP_OverviewFeature-2\"](\"https:\/\/wpengine.com\/wp-content\/uploads\/2016\/05\/PP_OverviewFeature-2-1024x273.png\")
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