{"id":24233,"date":"2017-03-02T09:04:00","date_gmt":"2017-03-02T15:04:00","guid":{"rendered":"https:\/\/wpengine.com\/?p=24233"},"modified":"2020-12-23T18:25:50","modified_gmt":"2020-12-24T00:25:50","slug":"get-wordpress-theme-analytics-and-insights-with-this-new-integration","status":"publish","type":"post","link":"https:\/\/wpengine.com\/resources\/get-wordpress-theme-analytics-and-insights-with-this-new-integration\/","title":{"rendered":"Get WordPress Theme Analytics And Insights With This New Integration"},"content":{"rendered":"

WordPress theme authors play a pivotal\u00a0role in the WordPress community. Generating more revenue per year<\/a>\u00a0($232 million) than WordPress plugins ($70 million), the WordPress theme economy\u00a0is a thriving marketplace that has grown more than 1,300 percent since 2010. Wouldn’t it be nice if these theme authors could get access to better data that drives them to produce better products for their users?<\/p>\n

Previously WordPress theme authors had no\u00a0good way to access user data<\/a> on their WordPress product. While the WordPress.org repository and theme marketplaces provide metrics on items like downloads, installs, and sales, the given metrics on who is using your theme, where they are using it, and how they’re using it was virtually nonexistent up until now.<\/p>\n

With a comprehensive analytics and usage trackage solution already on the market for WordPress plugin authors, Freemius\u00a0recently announced<\/a> that they’ve released a similar tool for WordPress themes.<\/p>\n

According to\u00a0Vova Feldman, CEO and Founder of Freemius, this product, called Freemius Insights, is aimed at allowing the whole ecosystem of WordPress developers to produce better products. With these new insights, theme authors can now make data-driven decisions that will ultimately drive the WordPress ecosphere forward.<\/p>\n

An example of the new theme developer dashboard. Source: Freemius Blog<\/a><\/figcaption><\/figure>\n

Taking less than two minutes to integrate into WordPress, Freemius Insights provides WordPress analytics on data such as the distribution of theme versions, PHP version among users, location, installation language, and more. See Freemius’ video below\u00a0for an official introduction to the product, including how to properly integrate it into WordPress:<\/p>\n

It’s very exciting to see products like Freemius Insights being developed that bridge the gap on data analysis and help move the WordPress community forward.What types of WordPress innovations would you most like to see come to life? Leave us a comment below to let\u00a0the world know.For more on data-driven theme development, check out this upcoming webinar<\/a> with Freemius\u00a0on using a data-driven approach to\u00a0create products that truly resonate with your customers and prospects.<\/em><\/p>\n

It\u2019s very exciting to see products like Freemius Insights being developed that bridge the gap on data analysis and help move the WordPress community forward.<\/p>\n

What types of WordPress innovations would you most like to see come to life? Leave us a comment below to let\u00a0the world know.<\/p>\n

For more on data-driven theme development, check out this upcoming webinar<\/a> with Freemius\u00a0on using a data-driven approach to\u00a0create products that truly resonate with your customers and prospects.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

WordPress theme authors play a pivotal\u00a0role in the WordPress community. Generating more revenue per year\u00a0($232 million) than WordPress plugins ($70 million), the WordPress theme economy\u00a0is a thriving marketplace that has grown more than 1,300 percent since 2010. Wouldn’t it be nice if these theme authors could get access to better data that drives them to…<\/span><\/span><\/p>\n","protected":false},"author":114,"featured_media":24250,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[372,81],"tags":[922,815],"class_list":["post-24233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcement","category-wordpress-community","tag-wordpress-analytics","tag-wordpress-themes"],"yoast_head":"\nGet WordPress Theme Analytics And Insights With This New Integration<\/title>\n<meta name=\"description\" content=\"WordPress theme authors can now make better data-driven decisions, thanks to the release of Freemius Insights that provides WordPress theme analytics on...\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get WordPress Theme Analytics And Insights With This New Integration\" \/>\n<meta property=\"og:description\" content=\"WordPress theme authors can now make better data-driven decisions, thanks to the release of Freemius Insights that provides WordPress theme analytics on...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/resources\/get-wordpress-theme-analytics-and-insights-with-this-new-integration\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-02T15:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-24T00:25:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/03\/freemius-themes-hero-3.jpg\" \/>\n\t<meta property=\"og:image:width\" 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