{"id":24745,"date":"2017-03-20T14:36:54","date_gmt":"2017-03-20T19:36:54","guid":{"rendered":"https:\/\/wpengine.com\/?p=24745"},"modified":"2017-03-20T18:36:33","modified_gmt":"2017-03-20T23:36:33","slug":"sxsw-2017-in-photos","status":"publish","type":"post","link":"https:\/\/wpengine.com\/resources\/sxsw-2017-in-photos\/","title":{"rendered":"SXSW 2017 In Photos"},"content":{"rendered":"

Last week SXSW wrapped up its 24th annual festival, offering activities for everything including panels on emerging tech, tradeshows, parties, art installations, live music, and more. While SXSW has gotten bigger year by year, this time around the focus seemed to be more on bringing lesser known artists, films, and brands to the scene. While many well-known celebrities, shows, and musicians were still in attendance, the festival still thrived with its notion of the undiscovered.<\/p>\n

With that said, here are some highlights (in photo form) from the 2017 SXSW festival:<\/p>\n

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Breaking Bad<\/strong>\u00a0fans unite. Since its spinoff series Better Call Saul<\/strong> is coming back for another season, AMC brought a pop-up of its Albuquerque restaurant Los Pollos Hermanos, one of the main settings of the TV show, to SXSW Interactive where fans could experience a replicate of the restaurant and enjoy free curly fries.\u00a0<\/em><\/p>\n

\"SXSW<\/p>\n

The Austin Convention Center is the hub for all things SXSW, hosting a number of panels, film premieres, trade shows, art installations, and more.\u00a0<\/em><\/p>\n

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During her capacity filled panel, Toward a More Personalized Web<\/a>, Heather Brunner discussed the importance of\u00a0building relationships with your customers and how that can help generate a unique, personalized web experience.\u00a0<\/em><\/p>\n

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National Geographic made its way to this year’s SXSW and hosted the\u00a0Nat Geo Further Base Camp<\/strong>. Held at Vulcan Gas Company on 6th Street, the interactive hub offered brain-boosting and mind boggling activities in honor of its upcoming TV series GENIUS\u00a0<\/strong>which tells the story of Albert Einstein.\u00a0<\/em><\/p>\n

Nat Geo also hosted a plethora of panels, live bands, and even a birthday party for Albert Einstein. I was lucky enough see the band A R I Z O N A<\/strong>\u00a0(featured above) who performed the first day of SXSW Interactive.\u00a0<\/em><\/p>\n

\"American<\/p>\n

The novel adapted into TV show\u00a0American Gods<\/strong>\u00a0premiered at the SXSW festival. To help promote the new show (coming this 2017 to Starz), a massive bull statue was placed off Cesar Chavez St for SXSW goers to view and interact with on their trek to the Rainey Street Historic District.\u00a0<\/em><\/p>\n

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Art at SXSW Interactive this year did not disappoint. Three of my favorite installations (featured above) included\u00a0TRIPH An Installation by Circus Family<\/a>,\u00a0Optic Obscura by Raum Industries<\/a>, and\u00a0Infinity Room by Refik Anadol<\/a>.\u00a0<\/em><\/p>\n

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WP Engine’s CMO Mary Ellen Dugan took the\u00a0stage\u00a0during SXSW to discuss “Elevating Diversity Through Marketing” at W2o Group’s PreCommerce Summit.<\/em><\/p>\n

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WP Engine hosted the event Taco ‘Bout It<\/a> the first Saturday of SXSWi. The morning panel at Max’s Wine Dive featured Claire Graves of the Webby’s who presented on what it takes to win a Webby award.\u00a0<\/em><\/p>\n

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Morning #SXSW<\/a>! Up early? We've got tacos, french toast, drinks and a talk from @TheWebbyAwards<\/a> at @MAXSWineDive<\/a>! Right now! pic.twitter.com\/DtbtpEavMn<\/a><\/p>\n

— WP Engine (@wpengine) March 11, 2017<\/a><\/p><\/blockquote>\n