{"id":30703,"date":"2017-11-01T12:30:21","date_gmt":"2017-11-01T17:30:21","guid":{"rendered":"https:\/\/wpengine.com\/?p=30703"},"modified":"2017-11-01T12:30:21","modified_gmt":"2017-11-01T17:30:21","slug":"digital-insights-monthly-october-2017","status":"publish","type":"post","link":"https:\/\/wpengine.com\/resources\/digital-insights-monthly-october-2017\/","title":{"rendered":"Digital Insights Monthly: October 2017"},"content":{"rendered":"<p>Digital marketing is never static. That\u2019s where Velocitize comes as a handy asset. A publication dedicated to informing you about today\u2019s digital landscape, Velocitize keeps you in the know with all the trends in marketing today. This month, Velocitize covered a handful of talks from WP Engine Summit and interviewed a few speakers.<\/p>\n<h2><a href=\"https:\/\/velocitize.com\/2017\/10\/16\/building-a-culture-of-purpose-wpe-summit-gsdm-roy-spence\/\" target=\"_blank\" rel=\"noopener\">Building a culture of \u201cUS\u201d: Q&amp;A with GSD&amp;M founder Roy Spence<\/a><\/h2>\n<p><a href=\"https:\/\/velocitize.com\/2017\/10\/16\/building-a-culture-of-purpose-wpe-summit-gsdm-roy-spence\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30704\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2017\/11\/Building-a-Culture-of-22Us22.jpg\" alt=\"\" width=\"1075\" height=\"400\" srcset=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/Building-a-Culture-of-22Us22.jpg 1075w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/Building-a-Culture-of-22Us22-300x112.jpg 300w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/Building-a-Culture-of-22Us22-768x286.jpg 768w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/Building-a-Culture-of-22Us22-1024x381.jpg 1024w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/Building-a-Culture-of-22Us22-303x113.jpg 303w\" sizes=\"auto, (max-width: 1075px) 100vw, 1075px\" \/><\/a><\/p>\n<p>GSD&amp;M co-founder and chairman Roy Spencer spoke with Velocitize about brand purpose and marketing at the WP Engine Summit in September.<\/p>\n<h2><a href=\"https:\/\/velocitize.com\/2017\/10\/23\/content-marketing-world-artificial-intelligence\/\" target=\"_blank\" rel=\"noopener\">Transform Your Content with Artificial Intelligence<\/a><\/h2>\n<p><a href=\"https:\/\/velocitize.com\/2017\/10\/23\/content-marketing-world-artificial-intelligence\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30705\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2017\/11\/transform-your-content-with-artifical-intelligence.jpg\" alt=\"\" width=\"1000\" height=\"400\" srcset=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/transform-your-content-with-artifical-intelligence.jpg 1000w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/transform-your-content-with-artifical-intelligence-300x120.jpg 300w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/transform-your-content-with-artifical-intelligence-768x307.jpg 768w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/transform-your-content-with-artifical-intelligence-303x121.jpg 303w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>Paul Roetzer, CEO of PR 20\/20 shares\u00a0common misconceptions about AI and marketing, and gives some advice for marketers who want to begin experimenting with AI.<\/p>\n<h2><a href=\"https:\/\/velocitize.com\/2017\/10\/20\/enterprise-content-personalization-bhavsar-bound\/\" target=\"_blank\" rel=\"noopener\">Like a Good Sales Pro, Enterprise Content Must Get Personal<\/a><\/h2>\n<p><a href=\"https:\/\/velocitize.com\/2017\/10\/20\/enterprise-content-personalization-bhavsar-bound\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30706\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2017\/11\/like-a-good-sales-pro-enterprise-content-must-get-personal-.jpg\" alt=\"\" width=\"1100\" height=\"400\" srcset=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/like-a-good-sales-pro-enterprise-content-must-get-personal-.jpg 1100w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/like-a-good-sales-pro-enterprise-content-must-get-personal--300x109.jpg 300w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/like-a-good-sales-pro-enterprise-content-must-get-personal--768x279.jpg 768w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/like-a-good-sales-pro-enterprise-content-must-get-personal--1024x372.jpg 1024w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/like-a-good-sales-pro-enterprise-content-must-get-personal--303x110.jpg 303w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/a><\/p>\n<p>Nick Bhavsar, senior VP of marketing at Bound, on the importance of engineering personalization and how the enterprise marketers need to catch up to the consumer marketing segment.<\/p>\n<h2><a href=\"https:\/\/velocitize.com\/2017\/10\/26\/webby-awards-wpe-summit-this-automated-life\/\" target=\"_blank\" rel=\"noopener\">The Future is Automated for the People, According To Webby Trend Talk\u00a0<\/a><\/h2>\n<p><a href=\"https:\/\/velocitize.com\/2017\/10\/26\/webby-awards-wpe-summit-this-automated-life\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30707\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2017\/11\/the-future-is-automated-.jpg\" alt=\"\" width=\"1000\" height=\"400\" srcset=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/the-future-is-automated-.jpg 1000w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/the-future-is-automated--300x120.jpg 300w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/the-future-is-automated--768x307.jpg 768w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/the-future-is-automated--303x121.jpg 303w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>Claire Graves, managing director of the Webby Awards, discussed on an &#8220;automated future&#8221; and how technology is changing our day-today habits at the WP Engine Summit.<\/p>\n<h2><a href=\"https:\/\/velocitize.com\/2017\/10\/18\/ai-ibm-and-the-rise-of-anticipatory-design\/\" target=\"_blank\" rel=\"noopener\">AI, IBM and the Rise of \u201cAnticipatory Design\u201d<\/a><\/h2>\n<h2><a href=\"https:\/\/velocitize.com\/2017\/10\/18\/ai-ibm-and-the-rise-of-anticipatory-design\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30708\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2017\/11\/AI-IBM-and-the-Rise-of-Anticipatory-Design-.jpg\" alt=\"\" width=\"1100\" height=\"400\" srcset=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/AI-IBM-and-the-Rise-of-Anticipatory-Design-.jpg 1100w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/AI-IBM-and-the-Rise-of-Anticipatory-Design--300x109.jpg 300w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/AI-IBM-and-the-Rise-of-Anticipatory-Design--768x279.jpg 768w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/AI-IBM-and-the-Rise-of-Anticipatory-Design--1024x372.jpg 1024w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/AI-IBM-and-the-Rise-of-Anticipatory-Design--303x110.jpg 303w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/a><\/h2>\n<p>Global design lead for IBM Blockchain Services\u00a0AI\u00a0Krystal Webber, machine learning and user experience and how they can come together in what she called \u201canticipatory design.<\/p>\n<p><em>To keep up with how to fuel your digital success, visit\u00a0<a href=\"https:\/\/velocitize.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Velocitize<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing is never static. That\u2019s where Velocitize comes as a handy asset. A publication dedicated to informing you about today\u2019s digital landscape, Velocitize keeps you in the know with all the trends in marketing today. This month, Velocitize covered a handful of talks from WP Engine Summit and interviewed a few speakers. Building a<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":173,"featured_media":30710,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[683,143],"tags":[880],"class_list":["post-30703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency","category-marketing","tag-velocitize"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Insights Monthly: October 2017 | WP Engine Blog<\/title>\n<meta name=\"description\" content=\"Velocitize keeps you in the know with all the trends in marketing. Check out a handful of talks from WP Engine Summit and interviews from few speakers.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Insights Monthly: October 2017 | WP Engine Blog\" \/>\n<meta property=\"og:description\" content=\"Velocitize keeps you in the know with all the trends in marketing. Check out a handful of talks from WP Engine Summit and interviews from few speakers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/resources\/digital-insights-monthly-october-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-01T17:30:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/11\/digitalinsightsoctoberhero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"345\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa Cuda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wpengine\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alyssa Cuda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/resources\/digital-insights-monthly-october-2017\/\",\"url\":\"https:\/\/wpengine.com\/resources\/digital-insights-monthly-october-2017\/\",\"name\":\"Digital Insights Monthly: October 2017 | WP Engine Blog\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/resources\/#website\"},\"datePublished\":\"2017-11-01T17:30:21+00:00\",\"dateModified\":\"2017-11-01T17:30:21+00:00\",\"author\":{\"@id\":\"https:\/\/wpengine.com\/resources\/#\/schema\/person\/2e7ae57f60120ddae3dc029b03cfa81a\"},\"description\":\"Velocitize keeps you in the know with all the trends in marketing. 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