{"id":34963,"date":"2018-02-02T15:18:35","date_gmt":"2018-02-02T21:18:35","guid":{"rendered":"https:\/\/wpengine.com\/?p=34963"},"modified":"2021-05-19T13:48:55","modified_gmt":"2021-05-19T18:48:55","slug":"digital-insights-monthly-january-2018","status":"publish","type":"post","link":"https:\/\/wpengine.com\/resources\/digital-insights-monthly-january-2018\/","title":{"rendered":"Digital Insights Monthly: January 2018"},"content":{"rendered":"<p>Digital marketing is never static. That\u2019s where Velocitize comes as a handy asset. A publication dedicated to informing you about today\u2019s digital landscape, Velocitize keeps you in the know with all the trends in marketing today. Here\u2019s this month\u2019s recap of articles that can help fuel your digital success.<\/p>\n<p>2018 is sure to be a big year for digital marketing. As we get ready for hallmark marketing opportunities like the Olympics and The Super Bowl, it&#8217;s the perfect time to talk about what trends are working and what aren&#8217;t. January 2018 was marked by the importance of video content, innovative ways to retail, and testing out new strategies.<\/p>\n<h2 class=\"entry-title\"><a href=\"https:\/\/velocitize.com\/2018\/01\/22\/making-an-impression-with-video-content\/\" target=\"_blank\" rel=\"noopener\">4 Steps To Make An Impression With Video Content&nbsp;<\/a><\/h2>\n<p><a href=\"https:\/\/velocitize.com\/2018\/01\/22\/making-an-impression-with-video-content\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34971\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2018\/02\/4-steps-to-make-an-impression-with-video-content-.jpg\" alt=\"\" width=\"1024\" height=\"372\" srcset=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/4-steps-to-make-an-impression-with-video-content-.jpg 1024w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/4-steps-to-make-an-impression-with-video-content--300x109.jpg 300w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/4-steps-to-make-an-impression-with-video-content--768x279.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>The shift from desktop to mobile is prevalent and along with the phenomenon comes the desire for easily digestible&nbsp;content. Producing top-notch video content requires a unique skill set. Follow these 4 steps to help reach your audience and make an impact.<\/p>\n<h2><a href=\"https:\/\/velocitize.com\/2018\/01\/17\/marketers-choose-retail-apocalypse-or-replatforming\/\" target=\"_blank\" rel=\"noopener\">Marketers Choose: &#8220;Retail Apocalypse&#8221; or &#8220;Replatforming&#8221;&nbsp;<\/a><\/h2>\n<p><a href=\"https:\/\/velocitize.com\/2018\/01\/17\/marketers-choose-retail-apocalypse-or-replatforming\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34972\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2018\/02\/Marketers-Choose.jpg\" alt=\"\" width=\"1100\" height=\"400\" srcset=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/Marketers-Choose.jpg 1100w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/Marketers-Choose-300x109.jpg 300w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/Marketers-Choose-768x279.jpg 768w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/Marketers-Choose-1024x372.jpg 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/a><\/p>\n<p>As AR and VR become more sophisticated, the way we experience retail shopping will begin to transform. Retailers will need to find new ways to connect with their customers.<\/p>\n<h2 class=\"entry-title\"><a href=\"https:\/\/velocitize.com\/2018\/01\/12\/political-brands\/\" target=\"_blank\" rel=\"noopener\">What Brands Can Learn From Politics, The Terminator, and &#8220;Fake News&#8221;&nbsp;<\/a><\/h2>\n<p><a href=\"https:\/\/velocitize.com\/2018\/01\/12\/political-brands\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34973\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2018\/02\/What-brands-can-learn-.jpg\" alt=\"\" width=\"1100\" height=\"400\" srcset=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/What-brands-can-learn-.jpg 1100w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/What-brands-can-learn--300x109.jpg 300w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/What-brands-can-learn--768x279.jpg 768w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/What-brands-can-learn--1024x372.jpg 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/a><\/p>\n<p>Brands can learn a lot from politics about trust, honesty, and authenticity. If effective marketing is key, a certain degree of transparency is necessary.<\/p>\n<h2><a href=\"https:\/\/velocitize.com\/2018\/01\/02\/new-year-advertising-testing\/\" target=\"_blank\" rel=\"noopener\">New Year, New Work: It&#8217;s Time To Test<\/a><\/h2>\n<h2><a href=\"https:\/\/velocitize.com\/2018\/01\/02\/new-year-advertising-testing\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34974\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2018\/02\/new-year-new-work.jpg\" alt=\"\" width=\"1100\" height=\"400\" srcset=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/new-year-new-work.jpg 1100w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/new-year-new-work-300x109.jpg 300w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/new-year-new-work-768x279.jpg 768w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/new-year-new-work-1024x372.jpg 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/a><\/h2>\n<p>The secret to digital marketing? Keep it fresh. The start of the year is a great way to test out new strategies and try out original campaigns.<\/p>\n<h2><a href=\"https:\/\/velocitize.com\/2018\/01\/05\/ready-football-super-bowl-ads-years\/\" target=\"_blank\" rel=\"noopener\">Ready For Some Football? Superbowl Ads Through The Years<\/a><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34975\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2018\/02\/ready-for-some-football.jpg\" alt=\"\" width=\"967\" height=\"400\" srcset=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/ready-for-some-football.jpg 967w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/ready-for-some-football-300x124.jpg 300w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/ready-for-some-football-768x318.jpg 768w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/ready-for-some-football-352x147.jpg 352w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><\/p>\n<p>For advertising, the Super Bowl is the holy grail. With live&nbsp;TV dissipating every second, The Super Bowl remains one of few times brands can reach large TV audiences via<\/p>\n<p><em>To keep up with how to fuel your digital success, visit&nbsp;<a href=\"https:\/\/velocitize.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Velocitize<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing is never static. That\u2019s where Velocitize comes as a handy asset. A publication dedicated to informing you about today\u2019s digital landscape, Velocitize keeps you in the know with all the trends in marketing today. Here\u2019s this month\u2019s recap of articles that can help fuel your digital success. 2018 is sure to be a<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":173,"featured_media":34983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143],"tags":[880],"class_list":["post-34963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-velocitize"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Insights Monthly: January 2018 I WP Engine Blog<\/title>\n<meta name=\"description\" content=\"Digital marketing is never static. Velocitize is dedicated to keeping up with today\u2019s digital landscape &amp; trends in marketing today.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Insights Monthly: January 2018 I WP Engine Blog\" \/>\n<meta property=\"og:description\" content=\"Digital marketing is never static. Velocitize is dedicated to keeping up with today\u2019s digital landscape &amp; trends in marketing today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/resources\/digital-insights-monthly-january-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-02T21:18:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-19T18:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/02\/DigitalInisightsmonthlyHERO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa Cuda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wpengine\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alyssa Cuda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/resources\/digital-insights-monthly-january-2018\/\",\"url\":\"https:\/\/wpengine.com\/resources\/digital-insights-monthly-january-2018\/\",\"name\":\"Digital Insights Monthly: January 2018 I WP Engine Blog\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/resources\/#website\"},\"datePublished\":\"2018-02-02T21:18:35+00:00\",\"dateModified\":\"2021-05-19T18:48:55+00:00\",\"author\":{\"@id\":\"https:\/\/wpengine.com\/resources\/#\/schema\/person\/2e7ae57f60120ddae3dc029b03cfa81a\"},\"description\":\"Digital marketing is never static. 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