{"id":4675,"date":"2014-02-04T12:27:27","date_gmt":"2014-02-04T18:27:27","guid":{"rendered":"https:\/\/wpengine.com\/?p=4675"},"modified":"2014-02-04T13:10:59","modified_gmt":"2014-02-04T19:10:59","slug":"check-jason-cohens-interview-growth-hacker-tv","status":"publish","type":"post","link":"https:\/\/wpengine.com\/resources\/check-jason-cohens-interview-growth-hacker-tv\/","title":{"rendered":"Check Out Jason Cohen\u2019s Interview with Growth Hacker TV"},"content":{"rendered":"

\"Growth<\/a>Last September, WP Engine’s\u00a0Founder\u2014Jason Cohen<\/a>\u2014joined\u00a0Bronson Taylor for an interview on\u00a0growth hacker TV<\/a>. We\u2019ve got an unlocked link of the interview<\/a> to share with you.<\/p>\n

Jason answered a range of questions relating to WP Engine, his personal experiences as an entrepreneur, and advice for startup founders.<\/p>\n

Traction<\/h3>\n

First up, Jason discussed WP Engine, including his experience validating \u201ctraction\u201d (the willingness of people to give you money for your product or service) for WP Engine.<\/p>\n

If you\u2019ve ever wondered how Jason came up with\u2014and validated\u2014the idea for WP Engine, check out the interview.<\/p>\n

Growth Curves and Channels<\/h3>\n

Growth curves for businesses will change over time. Jason\u2019s experience has been that businesses struggle to grow, until they unlock a particular growth channel.<\/p>\n

His advice to startups is to layer difference channels, and not to expect a growth curve until they have systematic ways of growing.<\/p>\n

Data and Rules of Thumb<\/h3>\n

The Lean Startup has us all looking at and thinking about data, which is a good thing. But Jason worries that the pendulum may have swung too far the other way. He suggested that data be used as part of a more holistic analysis.<\/p>\n

He also discussed several rules of thumb, including how much a company should be willing to pay per click<\/a>.<\/p>\n

MicroConf 2013<\/h3>\n

Finally, Bronson asked Jason about his presentation at MicroConf in 2013. The following sentence strongly resonated with many of the attendees:<\/p>\n

You create a money machine [a business that allows you to quit your day job] through predictable acquisition of recurring revenue with annual pre-pay in a good market.<\/p><\/blockquote>\n

Bronson and Jason broke the statement up into its discrete parts, discussing what was meant by the various elements (predictability, the need to charge more, recurring revenue, annual pre-pay, and being in a good market).<\/p>\n

Advice for Startups<\/h3>\n

The interview ended with Jason\u2019s best (general) advice for a startup that is trying to grow. First of all, he suggested startup founders take advice from people who dig in and ask questions about their business.<\/p>\n

Moreover, Jason recommends knowing what you want out of the company. Ask yourself what your ideal situation is. From there, figure out how you build a company with that end goal in mind.<\/p>\n

After all, isn\u2019t the promise of entrepreneurship to get to the thing that you actually want to do?<\/p><\/blockquote>\n

growth hacker TV<\/a> has offered a coupon code to\u00a0readers of this blog. The code is \u201cwpengine\u201d and provides a free month of access.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last September, WP Engine’s\u00a0Founder\u2014Jason Cohen\u2014joined\u00a0Bronson Taylor for an interview on\u00a0growth hacker TV. We\u2019ve got an unlocked link of the interview to share with you. Jason answered a range of questions relating to WP Engine, his personal experiences as an entrepreneur, and advice for startup founders. Traction First up, Jason discussed WP Engine, including his experience…<\/span><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[181,47,179,180],"class_list":["post-4675","post","type-post","status-publish","format-standard","hentry","category-company","tag-business-advice","tag-entrepreneurship","tag-jason-cohen","tag-startups"],"yoast_head":"\nCheck Out Jason Cohen\u2019s Interview with Growth Hacker TV | WP Engine<\/title>\n<meta name=\"description\" content=\"Last September, WP Engine's Founder\u2014Jason Cohen\u2014joined Bronson Taylor for an interview on growth hacker TV. We\u2019ve got an unlocked link of the interview to share with you.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Check Out Jason Cohen\u2019s Interview with Growth Hacker TV | WP Engine\" \/>\n<meta property=\"og:description\" content=\"Last September, WP Engine's Founder\u2014Jason Cohen\u2014joined Bronson Taylor for an interview on growth hacker TV. We\u2019ve got an unlocked link of the interview to share with you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/resources\/check-jason-cohens-interview-growth-hacker-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-04T18:27:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-02-04T19:10:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2014\/02\/Growth-Hacker-TV-300x224.png\" \/>\n<meta name=\"author\" content=\"WP Engine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wpengine\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WP Engine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/resources\/check-jason-cohens-interview-growth-hacker-tv\/\",\"url\":\"https:\/\/wpengine.com\/resources\/check-jason-cohens-interview-growth-hacker-tv\/\",\"name\":\"Check Out Jason Cohen\u2019s Interview with Growth Hacker TV | WP Engine\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/resources\/#website\"},\"datePublished\":\"2014-02-04T18:27:27+00:00\",\"dateModified\":\"2014-02-04T19:10:59+00:00\",\"author\":{\"@id\":\"https:\/\/wpengine.com\/resources\/#\/schema\/person\/f5301455463371a10d1fc290e9ad0085\"},\"description\":\"Last September, WP Engine's Founder\u2014Jason Cohen\u2014joined Bronson Taylor for an interview on growth hacker TV. We\u2019ve got an unlocked link of the interview to share with you.\",\"breadcrumb\":{\"@id\":\"https:\/\/wpengine.com\/resources\/check-jason-cohens-interview-growth-hacker-tv\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wpengine.com\/resources\/check-jason-cohens-interview-growth-hacker-tv\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wpengine.com\/resources\/check-jason-cohens-interview-growth-hacker-tv\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wpengine.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Check Out Jason Cohen\u2019s Interview with Growth Hacker TV\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wpengine.com\/resources\/#website\",\"url\":\"https:\/\/wpengine.com\/resources\/\",\"name\":\"WP Engine\",\"description\":\"Managed Hosting for WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wpengine.com\/resources\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wpengine.com\/resources\/#\/schema\/person\/f5301455463371a10d1fc290e9ad0085\",\"name\":\"WP Engine\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wpengine.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d8770fe9625ca7c4601f13d9d0ab86565a6dac8cd6a77bfe2ada6d83c6837870?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d8770fe9625ca7c4601f13d9d0ab86565a6dac8cd6a77bfe2ada6d83c6837870?s=96&d=mm&r=g\",\"caption\":\"WP Engine\"},\"sameAs\":[\"https:\/\/wpengine.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Check Out Jason Cohen\u2019s Interview with Growth Hacker TV | WP Engine","description":"Last September, WP Engine's Founder\u2014Jason Cohen\u2014joined Bronson Taylor for an interview on growth hacker TV. We\u2019ve got an unlocked link of the interview to share with you.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Check Out Jason Cohen\u2019s Interview with Growth Hacker TV | WP Engine","og_description":"Last September, WP Engine's Founder\u2014Jason Cohen\u2014joined Bronson Taylor for an interview on growth hacker TV. We\u2019ve got an unlocked link of the interview to share with you.","og_url":"https:\/\/wpengine.com\/resources\/check-jason-cohens-interview-growth-hacker-tv\/","og_site_name":"WP Engine","article_publisher":"https:\/\/www.facebook.com\/wpengine","article_published_time":"2014-02-04T18:27:27+00:00","article_modified_time":"2014-02-04T19:10:59+00:00","og_image":[{"url":"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2014\/02\/Growth-Hacker-TV-300x224.png"}],"author":"WP Engine","twitter_card":"summary_large_image","twitter_creator":"@wpengine","twitter_site":"@wpengine","twitter_misc":{"Written by":"WP Engine","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wpengine.com\/resources\/check-jason-cohens-interview-growth-hacker-tv\/","url":"https:\/\/wpengine.com\/resources\/check-jason-cohens-interview-growth-hacker-tv\/","name":"Check Out Jason Cohen\u2019s Interview with Growth Hacker TV | WP Engine","isPartOf":{"@id":"https:\/\/wpengine.com\/resources\/#website"},"datePublished":"2014-02-04T18:27:27+00:00","dateModified":"2014-02-04T19:10:59+00:00","author":{"@id":"https:\/\/wpengine.com\/resources\/#\/schema\/person\/f5301455463371a10d1fc290e9ad0085"},"description":"Last September, WP Engine's Founder\u2014Jason Cohen\u2014joined Bronson Taylor for an interview on growth hacker TV. We\u2019ve got an unlocked link of the interview to share with you.","breadcrumb":{"@id":"https:\/\/wpengine.com\/resources\/check-jason-cohens-interview-growth-hacker-tv\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpengine.com\/resources\/check-jason-cohens-interview-growth-hacker-tv\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wpengine.com\/resources\/check-jason-cohens-interview-growth-hacker-tv\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wpengine.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Check Out Jason Cohen\u2019s Interview with Growth Hacker TV"}]},{"@type":"WebSite","@id":"https:\/\/wpengine.com\/resources\/#website","url":"https:\/\/wpengine.com\/resources\/","name":"WP Engine","description":"Managed Hosting for WordPress","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpengine.com\/resources\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wpengine.com\/resources\/#\/schema\/person\/f5301455463371a10d1fc290e9ad0085","name":"WP Engine","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wpengine.com\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d8770fe9625ca7c4601f13d9d0ab86565a6dac8cd6a77bfe2ada6d83c6837870?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d8770fe9625ca7c4601f13d9d0ab86565a6dac8cd6a77bfe2ada6d83c6837870?s=96&d=mm&r=g","caption":"WP Engine"},"sameAs":["https:\/\/wpengine.com"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/posts\/4675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/comments?post=4675"}],"version-history":[{"count":0,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/posts\/4675\/revisions"}],"wp:attachment":[{"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/media?parent=4675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/categories?post=4675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/tags?post=4675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}