{"id":121111,"date":"2021-09-01T10:56:13","date_gmt":"2021-09-01T15:56:13","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=121111"},"modified":"2025-05-13T09:52:29","modified_gmt":"2025-05-13T14:52:29","slug":"core-web-vitals-what-does-it-mean-for-your-site","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/resources\/core-web-vitals-what-does-it-mean-for-your-site\/","title":{"rendered":"Core Web Vitals: What Does It Mean for Your Site?"},"content":{"rendered":"\n<p><strong>Editor\u2019s note:<\/strong>&nbsp;in March 2024 First Input Delay (FID) will be officially replaced with a new and pending Core Web Vitals metric, Interaction to Next Paint (INP). Read more about how this change in Google\u2019s page experience metrics will impact the&nbsp;<a href=\"https:\/\/wpengine.com\/blog\/core-web-vitals-what-to-know-2024\/\">Core Web Vitals that are essential to website performance in 2024<\/a>.<\/p>\n\n\n\n<p>Google\u2019s page experience update has <a href=\"https:\/\/developers.google.com\/search\/blog\/2020\/11\/timing-for-page-experience\" target=\"_blank\" rel=\"noreferrer noopener\">officially rolled out<\/a>, elevating the role of <a href=\"https:\/\/wpengine.com\/blog\/core-web-vitals-prep-google-experience-update\/\" target=\"_blank\" rel=\"noreferrer noopener\">Core Web Vitals<\/a> as a key factor in Google\u2019s page ranking systems.<\/p>\n\n\n\n<p>These <a href=\"https:\/\/web.dev\/user-centric-performance-metrics\/#how-metrics-are-measured\" target=\"_blank\" rel=\"noreferrer noopener\">user-centric metrics<\/a>, which measure distinct aspects of the end-user experience, now sit alongside existing search signals like <a href=\"https:\/\/developers.google.com\/search\/blog\/2015\/02\/finding-more-mobile-friendly-search\" target=\"_blank\" rel=\"noreferrer noopener\">mobile-friendliness<\/a>, <a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/11\/heres-to-more-https-on-web\" target=\"_blank\" rel=\"noreferrer noopener\">HTTPS security<\/a>, and <a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/08\/helping-users-easily-access-content-on\" target=\"_blank\" rel=\"noreferrer noopener\">intrusive interstitial guidelines<\/a> to inform the way sites appear in Google\u2019s search results.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This ebook, which was co-authored with <a href=\"https:\/\/developers.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a> and <a href=\"https:\/\/10up.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">10up<\/a>, a <a href=\"https:\/\/wpengine.com\/agency-partner-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine Agency Partner<\/a>, offers a closer look at what Core Web Vitals mean for website performance and why getting it right matters more than ever. Check out the ebook for specific steps you can take to measure and improve your site performance using Core Web Vitals.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Download the full report now, or read the excerpt below for a preview!<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Introducing Core Web Vitals<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"311\" src=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-05-07-at-10.59.51-AM-1024x311.png\" alt=\"List of Google's Core Web Vitals\" class=\"wp-image-119670\" srcset=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-05-07-at-10.59.51-AM-1024x311.png 1024w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-05-07-at-10.59.51-AM-540x164.png 540w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-05-07-at-10.59.51-AM-768x234.png 768w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-05-07-at-10.59.51-AM-1536x467.png 1536w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-05-07-at-10.59.51-AM-2048x623.png 2048w, https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-05-07-at-10.59.51-AM-1500x456.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/wpengine.com\/blog\/core-web-vitals-prep-google-experience-update\/\" target=\"_blank\" rel=\"noreferrer noopener\">Core Web Vitals<\/a> are a subset of the quality signals included in Google\u2019s larger <a href=\"https:\/\/web.dev\/vitals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web Vitals<\/a> initiative, which launched in 2020. With a focus on creating fast, responsive, and stable websites, Core Web Vitals are meant to quantify distinct aspects of the end-user experience in an automated and repeatable way.<\/p>\n\n\n\n<p>While the list is set to <a href=\"https:\/\/web.dev\/vitals\/#evolving-web-vitals\" target=\"_blank\" rel=\"noreferrer noopener\">evolve over time<\/a>, Core Web Vitals specifically help answer three core questions (through key metrics) that heavily impact page experience:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How fast does the page load<\/strong>: is something going to happen (engagement vs. abandonment) based on a user&#8217;s interaction?&nbsp;<\/li>\n\n\n\n<li><strong>How quickly does the page become interactive to the end-user:<\/strong> does the page respond to a user&#8217;s next interaction?&nbsp;<\/li>\n\n\n\n<li><strong>How does the page layout change as it loads:<\/strong> does the page seem visually stable or does it shift as a user attempts to interact?<\/li>\n<\/ul>\n\n\n\n<p>To measure these three areas, Core Web Vitals are based on the following key metrics:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Largest Contentful Paint (LCP)<\/strong>&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"410\" src=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2021\/09\/LCP-1.png\" alt=\"Largest Contentful Paint (LCP)\" class=\"wp-image-121113\"\/><\/figure>\n\n\n\n<p>LCP measures loading performance of above-the-fold content. To provide a good page experience, LCP should occur within 2.5 seconds of when a page first begins loading.<\/p>\n\n\n\n<p>Numerous factors contribute to a high LCP, including server responsiveness, render blocking scripts and styles, complexity of CSS, fonts, and images.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>First Input Delay (FID)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"410\" src=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2021\/09\/FID.png\" alt=\"First Input Delay (FID)\" class=\"wp-image-121114\"\/><\/figure>\n\n\n\n<p>FID measures interactivity. To provide a good page experience, pages should have an FID of less than 100 milliseconds.&nbsp;<\/p>\n\n\n\n<p>If the browser is parsing or executing a lot of JavaScript during page load, this will tie up the CPU or block the \u2018Main Thread\u2019, causing devices to become less responsive to input. A high FID is usually an indicator of complex JavaScript. This could be a single script, a function, or numerous scripts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cumulative Layout Shift (CLS)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"410\" src=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2021\/09\/CLS.png\" alt=\"Cumulative Layout Shift (CLS)\" class=\"wp-image-121115\"\/><\/figure>\n\n\n\n<p>CLS measures the visual stability of above-the-fold content. To provide a good page experience, pages should maintain a CLS of less than 0.1.&nbsp;<\/p>\n\n\n\n<p>Recognizing the potential of Core Web Vitals to help evaluate page experience, Google first announced that page experience signals would begin to be included in Google Search rankings in May 2020.&nbsp;<\/p>\n\n\n\n<p>As noted above, these signals measure how users perceive the experience of interacting with a web page and contribute to ensuring that users get the most helpful and enjoyable experiences from the web.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In November 2020, Google announced that <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/page-experience\" target=\"_blank\" rel=\"noreferrer noopener\">page experience signals<\/a> would begin playing a greater role in search results as part of a larger <a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/04\/more-details-page-experience\" target=\"_blank\" rel=\"noreferrer noopener\">page experience update<\/a> beginning in 2021.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"340\" src=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2021\/09\/Google-Search-Signals.png\" alt=\"Google Search Signals \" class=\"wp-image-121116\"\/><\/figure>\n\n\n\n<p>This update has combined Core Web Vitals with Google\u2019s existing search signals (mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines) to officially incorporate the user-centric metrics into its ranking algorithm.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How will Core Web Vitals affect my site rankings ?<\/h2>\n\n\n\n<p>As of June 2021,<a href=\"https:\/\/web.dev\/defining-core-web-vitals-thresholds\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Core Web Vitals<\/a> are factored into search results for mobile and desktop, with page experience signals playing a growing role over time. In addition to regular search, the changes to Google\u2019s algorithm also impact the position of content appearing within Google\u2019s Top Stories.<\/p>\n\n\n\n<p>As the page experience transition becomes standard practice, it\u2019s imperative that the correct tooling is considered when beginning to evaluate the performance of your platform against these new metrics.&nbsp;<\/p>\n\n\n\n<p>Sites hosted with a managed provider like <a href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine<\/a> are already <a href=\"https:\/\/wpengine.com\/resources\/building-on-the-fastest-digital-experience-platform-for-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">well-positioned <\/a>for Core Web Vitals and the page experience update. WP Engine <a href=\"https:\/\/wpengine.com\/blog\/core-web-vitals-prep-google-experience-update\/#WP\" target=\"_blank\" rel=\"noreferrer noopener\">provides solutions<\/a> for all three Core Web Vitals and remains the <a href=\"https:\/\/wpengine.com\/fast-wordpress-hosting\/\">fastest hosting platform for WordPress<\/a>, powering 1.5 million digital experiences.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Core Web Vitals: Managed Hosting for WordPress Makes the Difference<\/h2>\n\n\n\n<p>Sites hosted with a managed WordPress provider like <a href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine<\/a> are <a href=\"https:\/\/wpengine.com\/resources\/building-on-the-fastest-digital-experience-platform-for-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">well-positioned<\/a> for strong Core Web Vitals.<\/p>\n\n\n\n<p>WP Engine is the only <a href=\"https:\/\/wpengine.com\/managed-wordpress-hosting\/\">managed host for WordPress<\/a> that <a href=\"https:\/\/wpengine.com\/blog\/core-web-vitals-prep-google-experience-update\/#WP\" target=\"_blank\" rel=\"noreferrer noopener\">provides solutions<\/a> for all Core Web Vitals, as well as <a href=\"https:\/\/wpengine.com\/resources\/building-on-the-fastest-digital-experience-platform-for-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">the fastest<\/a>, most reliable managed platform.<\/p>\n\n\n\n<p>From WordPress-specific server configurations and <a href=\"https:\/\/wpengine.com\/google-cloud-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">leading cloud solutions<\/a> including <a href=\"https:\/\/wpengine.com\/google-cloud-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Cloud Platform<\/a> to WP Engine\u2019s suite of <a href=\"https:\/\/wpengine.com\/studiopress-themes\/\" target=\"_blank\" rel=\"noreferrer noopener\">StudioPress themes<\/a> and <a href=\"https:\/\/wpengine.com\/more\/achieving-peak-performance-headless-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">headless front-ends<\/a> powered by <a href=\"https:\/\/wpengine.com\/headless-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Headless WordPress<\/a>, WP Engine offers solutions for both small and large sites, all built with Core Web Vitals and other user-centric metrics top of mind.<\/p>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color has-medium-font-size\"><strong>Read the full report to find out more!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note:&nbsp;in March 2024 First Input Delay (FID) will be officially replaced with a new and pending Core Web Vitals metric, Interaction to Next Paint (INP). Read more about how this change in Google\u2019s page experience metrics will impact the&nbsp;Core Web Vitals that are essential to website performance in 2024. Google\u2019s page experience update has<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":200,"featured_media":121117,"template":"","resource-topic":[912],"resource-role":[895,896,1296,899],"resource-type":[902],"class_list":["post-121111","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Core Web Vitals: What Does It Mean for Your Site?<\/title>\n<meta name=\"description\" content=\"Find out what Core Web Vitals and Google\u2019s page experience update mean for your site, including specific steps for site owners and developers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpengine.com\/resources\/core-web-vitals-what-does-it-mean-for-your-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Core Web Vitals: What Does It Mean for Your Site?\" \/>\n<meta property=\"og:description\" content=\"Find out what Core Web Vitals and Google\u2019s page experience update mean for your site, including specific steps for site owners and developers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/resources\/core-web-vitals-what-does-it-mean-for-your-site\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T14:52:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2021\/09\/CWV_Header_New.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/resources\/core-web-vitals-what-does-it-mean-for-your-site\/\",\"url\":\"https:\/\/wpengine.com\/resources\/core-web-vitals-what-does-it-mean-for-your-site\/\",\"name\":\"Core Web Vitals: What Does It Mean for Your Site?\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/resources\/#website\"},\"datePublished\":\"2021-09-01T15:56:13+00:00\",\"dateModified\":\"2025-05-13T14:52:29+00:00\",\"description\":\"Find out what Core Web Vitals and Google\u2019s page experience update mean for your site, including specific steps for site owners and developers.\",\"breadcrumb\":{\"@id\":\"https:\/\/wpengine.com\/resources\/core-web-vitals-what-does-it-mean-for-your-site\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wpengine.com\/resources\/core-web-vitals-what-does-it-mean-for-your-site\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wpengine.com\/resources\/core-web-vitals-what-does-it-mean-for-your-site\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wpengine.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/wpengine.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Core Web Vitals: What Does It Mean for Your Site?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wpengine.com\/resources\/#website\",\"url\":\"https:\/\/wpengine.com\/resources\/\",\"name\":\"WP Engine\",\"description\":\"Managed Hosting for WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wpengine.com\/resources\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wpengine.com\/resources\/#\/schema\/person\/b732a884dbf4917dcd15ce2e9fbd3652\",\"name\":\"Abe Selig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wpengine.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6deb04da8be57a16bed1b5ad7722572beaa7ed7292795763c9324d46b0ad9454?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6deb04da8be57a16bed1b5ad7722572beaa7ed7292795763c9324d46b0ad9454?s=96&d=mm&r=g\",\"caption\":\"Abe Selig\"},\"description\":\"Abe Selig is a writer, amateur musician and accomplished inshore fisherman. 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