{"id":139681,"date":"2020-12-10T12:00:00","date_gmt":"2020-12-10T18:00:00","guid":{"rendered":"https:\/\/getflywheel.com\/?p=16214"},"modified":"2023-02-28T16:13:07","modified_gmt":"2023-02-28T22:13:07","slug":"why-you-should-add-social-icons-to-your-email-signature-and-how-to-do-it","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/resources\/why-you-should-add-social-icons-to-your-email-signature-and-how-to-do-it\/","title":{"rendered":"How to Add Social Icons to your Email Signature + Why"},"content":{"rendered":"\n

In this digitally engaged world of video calls, phone tags, and Slack chats, you might not even remember the last time you shared a physical business card with another person. With the number of emails we all send every day, one could argue that our email signature has replaced the business card as our modern form of identity, contact information, and brand. <\/p>\n\n\n\n

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The basics of any good brand begin with a consistent look and feel across all your platforms\u2014this includes your email signature! It\u2019s not enough anymore for a basic signed name and email to conclude your messages. Your email signature has to be an extension of your brand. Adding social media icons to your email signature is a great avenue to allow everyone you communicate with to engage further with your brand beyond the confines of the conversation thread.\u00a0<\/p>\n\n\n\n\n\n

If you\u2019re not integrating social icons into this area of your business, you\u2019re missing out on potential brand exposure and lead generation! First, I\u2019ll break down a few myths and then, I\u2019ll show you how to revamp your email signature by adding social icons. Let’s dive in! <\/p>\n\n\n\n

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The Myths of Adding Social Icons in your Email Signature<\/h2>\n\n\n\n

My email signature is fine the way it is <\/em><\/h3>\n\n\n\n

This is a very \u201cif it ain\u2019t broken, don\u2019t fix it\u201d sort of attitude. While there may not be anything wrong with your current signature, that doesn\u2019t mean there isn\u2019t room for improvement! Sure, you might have a good email signature, but why not strive to have a great <\/em>email signature?  <\/p>\n\n\n\n

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Adding social icons to your email signature is an easy way to drive traffic to your platforms and potentially gather new client leads! It\u2019s a simple way to effortlessly drive more new business and brand awareness without even lifting a finger. As a web designer, you\u2019ve already got a million things on your plate so easing some lead generation and brand awareness pressure through social icons sounds like a win-win to me! <\/p>\n\n\n\n

My email signature will become too busy<\/em> <\/h3>\n\n\n\n

As long as you\u2019re following basic art principles like sizing, white space, and alignment, you can certainly add social icons without clogging up your valuable email signature space! <\/p>\n\n\n\n

We understand the concern here because you don\u2019t want lines and lines of text and icons weighing down your email signature. As a creative professional, you can use your talents to find balance in this area. When you\u2019re playing around with the design, remember this\u2014form follows function. Make it look good, but also strategic to work for you!\u00a0\u00a0<\/p>\n\n\n\n

My social accounts have low engagement <\/em><\/h3>\n\n\n\n

If you\u2019re in the midst of battling low engagement on your social pages, including social icons to your email signature is a great way to increase engagement! You\u2019d literally be driving potential followers directly to your account without any extra work. <\/p>\n\n\n\n

Everyone starts somewhere. If you\u2019re not as active on your pages, your potential leads and clients are still probably checking your social media. If you haven\u2019t been prioritizing this area of your business, then now\u2019s the time to dive deep into your social presence. Here\u2019s a social media checklist for freelancers to get you back on track.\u00a0<\/p>\n\n\n\n

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The Importance of a Strong Email Signature <\/h2>\n\n\n\n
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Your email signature is like your digital business card! It states all the important details like your name, title, company, contact information, etc. It creates an impression and has the potential to be the first or last thing the person you\u2019re communicating with sees from you. And like an elevator pitch, you only have a few seconds for your reader to skim your signature to really capture their attention.  <\/p>\n\n\n\n

By including social icons and links to your pages, you\u2019re inviting more eyes to stay on your brand for a little longer. These extra few minutes on your platforms can lead to a new inquiry or more conversations for you! The bottom line is\u2014email signature is an important tool you can use more to drive more business and brand awareness.\u00a0<\/p>\n\n\n\n

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How to Add Social Icons to your Email Signature <\/h2>\n\n\n\n

First off, if you\u2019re completely redoing your signature space, here\u2019s a good reference for the basic details to include<\/a>!  <\/p>\n\n\n\n

For this tutorial, we\u2019ll be using Gmail email settings to reference. Don\u2019t fret if you\u2019re using another email provider because the steps should be pretty similar if you want to update your signature settings.\u00a0<\/p>\n\n\n\n

1. Find and Download Social Media Icons  <\/h3>\n\n\n\n

Before adding social icons to your email signature, you\u2019ll need to have them downloaded and ready to use before jumping into your signature preferences! <\/p>\n\n\n\n

Here are some factors to consider (your brand look and feel should determine the answers!): <\/p>\n\n\n\n