{"id":139724,"date":"2017-01-31T13:00:22","date_gmt":"2017-01-31T13:00:22","guid":{"rendered":"https:\/\/getflywheel.com\/?p=21322"},"modified":"2024-06-30T15:38:50","modified_gmt":"2024-06-30T20:38:50","slug":"loyalty-programs-web-design","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/resources\/loyalty-programs-web-design\/","title":{"rendered":"Loyalty Programs and Client Gifts: Your Key to Recurring Web Design Work"},"content":{"rendered":"\n<p>We\u2019ve talked before about how customer loyalty is pretty much the dream state for your <a href=\"https:\/\/wpengine.com\/ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">web design business<\/a>. Loyal customers keep coming back, and they bring their friends along with them. (Meaning more recurring revenue in your bank account!)<\/p>\n\n\n\n<p>These are customers who have already been vetted (because you\u2019ve worked with them) or who are somewhat vetted (because your good clients most likely aren\u2019t going to bring you complete tomatoes).<\/p>\n\n\n\n<div style=\"display: none;\"><\/div>\n\n\n\n<p>Customer loyalty is something you develop over time by proving your value. That should be your main goal.<\/p>\n\n\n\n<p>That said, everyone likes a little kickback now and then. And it\u2019s not too hard to encourage the kind of return-as-often-as-possible loyalty that will keep your pipeline full and your clients super-duper happy.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2017\/01\/loyalty-programs-web-design-clients.jpg\" alt=\"loyalty-programs-web-design-clients\" class=\"wp-image-21383\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">I\u2019m Talking About Loyalty Programs<\/h2>\n\n\n\n<p>The punch card at the sub shop down the street. The point system for your favorite clothing brand. The \u201cbuy more, save more\u201d sales structures you see and hear in commercials all the time.<\/p>\n\n\n\n<p>These are all loyalty programs.<\/p>\n\n\n\n<p>And they\u2019re your key to a happy business with happy clients.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>[twitter_link]Loyalty programs are your key to a happy business with happy clients.[\/twitter_link]<\/strong><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">So how does a loyalty program for a web design business work?<\/h2>\n\n\n\n<p>The short answer is, \u201chowever you want it to.\u201d<\/p>\n\n\n\n<p>What you\u2019re doing is offering an incentive of some sort for clients to come back, and for them to send their friends to you. It\u2019s a rewards program.<\/p>\n\n\n\n<p>It could be as simple as offering a discount on a new project for every referral the client sends, or as complex as collecting \u201cpoints\u201d to be \u201ctraded\u201d for design services.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2017\/01\/loyalty-programs-web-design-list.jpg\" alt=\"loyalty-programs-web-design-list\" class=\"wp-image-21384\"\/><\/figure>\n\n\n\n<p>Let\u2019s go over some ways your loyalty program could work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Offer a discount or other \u201cthank you\u201d gift<\/h2>\n\n\n\n<p>One of the easiest, and most commonly used, loyalty programs is the discount. The basic idea is this: An existing client recommends you to a friend, and that friend books with you. You let the first client know that their referral was a success, and as a \u201cthank you\u201d you\u2019re offering a 10% discount on your next project together.<\/p>\n\n\n\n<p>There are all kinds of ways you can offer this \u201cthank you.\u201d Discounting future projects is pretty easy and it makes a lot of sense: You can keep track of the reward easily, it paves the way for a new gig for you, and it\u2019s a pretty nice kickback.<\/p>\n\n\n\n<p>That said, not everyone likes discounts. You aren\u2019t losing anything up front by sending it (as opposed to, for example, mailing a box of chocolates or having flowers delivered). But, you are discounting your work, which theoretically eats away at your bottom line.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2017\/01\/loyalty-programs-web-design-chocolate.jpg\" alt=\"loyalty-programs-web-design-chocolate\" class=\"wp-image-21382\"\/><\/figure>\n\n\n\n<p>Plus, some people are opposed to discounting your work for any reason (and I ain\u2019t mad at \u2018em).<\/p>\n\n\n\n<p>An alternative to the discount is to throw in a \u201cbonus\u201d for free \u2013 maybe a strategy session, an extra week\/month of maintenance, a free domain, a new header or logo&#8230;even a business card design. You get the picture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Set up a point system<\/h2>\n\n\n\n<p>Point systems are pretty popular. You keep track of how much the person spends with you, and then after they cross a particular threshold they get a freebie, credit, or percentage off.<\/p>\n\n\n\n<p>You can get pretty creative with your point system, and this might be a great way to transition into (or bolster an existing) retainer program.<\/p>\n\n\n\n<p>For example, if each web design package comes with the option to pay a monthly fee for ongoing maintenance, you can offer a \u201cloyalty incentive\u2019 for clients to join the maintenance program. Maybe they get a free \u201crefresh\u201d every 6 months, or you knock some money off the price for the sixth month.<\/p>\n\n\n\n<p>Another way to do a point system is to offer a \u201cbuy three, get one free\u201d special. After a client books three projects with you, the fourth is on the house. You get the idea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Mix, match, and combine<\/h2>\n\n\n\n<p>There\u2019s no \u201cwrong\u201d way to set up your loyalty program, as long as it\u2019s something your customers actually <em>like<\/em>.<\/p>\n\n\n\n<p>Feel free to get creative and see what kinds of things get great responses. Maybe first-time clients get a bottle of champagne delivered upon completion of the project, and major clients receive some sort of goodie basket after a major milestone like the 1-year mark of a monthly retainer.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/getflywheel-images.s3.us-east-2.amazonaws.com\/uploads\/2017\/01\/loyalty-programs-web-design-celebrate.jpg\" alt=\"loyalty-programs-web-design-celebrate\" class=\"wp-image-21386\"\/><\/figure>\n\n\n\n<p>You can also tier your rewards, which might look something like this: the sixth month of maintenance is 10% off, and the twelfth month is 50% off. Or offer some other fabulous reward after a nice length of time, like 20% off a redesign project.<\/p>\n\n\n\n<p>Ultimately, the only criterion you can use to figure out if your reward program is working is your customer retention rate. If your clients are coming back for more, and doing it more often than before, what you\u2019re doing is working!<\/p>\n\n\n\n<p>Have you ever thought about offering a loyalty program for your clients? Why or why not?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve talked before about how customer loyalty is pretty much the dream state for your web design business. Loyal customers keep coming back, and they bring their friends along with them. (Meaning more recurring revenue in your bank account!) These are customers who have already been vetted (because you\u2019ve worked with them) or who are<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":297,"featured_media":21378,"template":"","resource-topic":[],"resource-role":[],"resource-type":[916],"class_list":["post-139724","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Loyalty Programs and Client Gifts: Your Key to Recurring Web Design Work | WP Engine<\/title>\n<meta name=\"description\" content=\"Integrate loyalty programs and other promotional tactics into your platform. Discover strategies to enhance user engagement and build lasting customer loyalty online and offline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpengine.com\/resources\/loyalty-programs-web-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loyalty Programs and Client Gifts: Your Key to Recurring Web Design Work | WP Engine\" \/>\n<meta property=\"og:description\" content=\"Integrate loyalty programs and other promotional tactics into your platform. Discover strategies to enhance user engagement and build lasting customer loyalty online and offline.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/resources\/loyalty-programs-web-design\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-30T20:38:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2024\/05\/WPE-IMG-Thumbnail-1200x630-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/resources\/loyalty-programs-web-design\/\",\"url\":\"https:\/\/wpengine.com\/resources\/loyalty-programs-web-design\/\",\"name\":\"Loyalty Programs and Client Gifts: Your Key to Recurring Web Design Work | WP Engine\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/resources\/#website\"},\"datePublished\":\"2017-01-31T13:00:22+00:00\",\"dateModified\":\"2024-06-30T20:38:50+00:00\",\"description\":\"Integrate loyalty programs and other promotional tactics into your platform. 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