{"id":15544,"date":"2016-09-20T11:05:22","date_gmt":"2016-09-20T16:05:22","guid":{"rendered":"http:\/\/dev2ryanwp.wpengine.com\/?post_type=resource&#038;p=15544"},"modified":"2022-12-09T16:00:19","modified_gmt":"2022-12-09T22:00:19","slug":"digital-acquisition-framework-small-business","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/resources\/digital-acquisition-framework-small-business\/","title":{"rendered":"White Paper: A Digital Acquisition Framework for Small Business"},"content":{"rendered":"<h3>Attract and convert qualified VISITORS<\/h3>\n<p>If you&#8217;re responsible for the online marketing function in your business, you know that time and budget are precious commodities and that you don&#8217;t have nearly enough of either.<\/p>\n<p>In this white paper, we&#8217;ve provided a simple framework for small businesses and startups to approach digital marketing and acquisition.<\/p>\n<p>This white paper explores the the following:<\/p>\n<ul>\n<li>Marketing during the awareness, consideration and purchase phases of the typical buying cycle<\/li>\n<li>How to use the most popular channels to drive traffic and engagement during these phases<\/li>\n<li>Practical tips for getting your analytics set up right from the outset<\/li>\n<li>Helpful links for more in-depth exploration once you have the basic framework<\/li>\n<\/ul>\n<p>Starting with these basics will give you a great foundation for your business, upon which you can grow and build as you become more sophisticated and learn what works best for your industry and organization.<\/p>\n<p><em>This white paper was written by Charles Coxhead from WP Dev Shed&nbsp;for WP Engine.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attract and convert qualified VISITORS If you&#8217;re responsible for the online marketing function in your business, you know that time and budget are precious commodities and that you don&#8217;t have nearly enough of either. 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