{"id":15678,"date":"2023-09-29T14:39:00","date_gmt":"2023-09-29T19:39:00","guid":{"rendered":"http:\/\/dev2ryanwp.wpengine.com\/?post_type=resource&p=15678"},"modified":"2025-11-18T09:23:08","modified_gmt":"2025-11-18T15:23:08","slug":"make-holiday-sales-jingle","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/resources\/make-holiday-sales-jingle\/","title":{"rendered":"10 Site Optimizations to Prepare for the Holidays"},"content":{"rendered":"\n

Now\u2019s the time to start preparing your site for holiday traffic.<\/p>\n\n\n\n

The eCommerce holiday season is starting earlier than ever<\/a>, so savvy online store owners know this and usually finalize their store preparations early to prepare for the rush.<\/p>\n\n\n\n

Waiting until the last minute to make changes to your site is risky, especially if you experience a surge in traffic or another unexpected issue that results in downtime as opposed to higher sales when the holiday season is peaking.<\/p>\n\n\n\n

Failure to optimize at all can leave you feeling left out as holiday sales rack up and headlines about another \u201crecord-breaking eCommerce season\u201d roll in, without much impact on your bottom line.<\/p>\n\n\n\n

Don\u2019t know where to start? No problem. Use this ebook to prep your online store for holiday sales success!<\/p>\n","protected":false},"excerpt":{"rendered":"

Now\u2019s the time to start preparing your site for holiday traffic. The eCommerce holiday season is starting earlier than ever, so savvy online store owners know this and usually finalize their store preparations early to prepare for the rush. Waiting until the last minute to make changes to your site is risky, especially if you…<\/span><\/span><\/p>\n","protected":false},"author":1,"featured_media":157437,"template":"","resource-topic":[905,908,912,901],"resource-role":[896,906,903,899],"resource-type":[902],"class_list":["post-15678","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n10 Site Optimizations to Prepare for the Holidays<\/title>\n<meta name=\"description\" content=\"Use these tips to get your website ready for higher eCommerce traffic and sales and make this holiday season your most successful yet!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpengine.com\/resources\/make-holiday-sales-jingle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Site Optimizations to Prepare for the Holidays\" \/>\n<meta property=\"og:description\" content=\"Use these tips to get your website ready for higher eCommerce traffic and sales and make this holiday season your most successful yet!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/resources\/make-holiday-sales-jingle\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T15:23:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2023\/09\/WPE-EBK-10SiteOptimizationsHolidays-300x169@2x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2023\/09\/WPE-EBK-10SiteOptimizationsHolidays-300x169@2x.png\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/resources\/make-holiday-sales-jingle\/\",\"url\":\"https:\/\/wpengine.com\/resources\/make-holiday-sales-jingle\/\",\"name\":\"10 Site Optimizations to Prepare for the Holidays\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/resources\/#website\"},\"datePublished\":\"2023-09-29T19:39:00+00:00\",\"dateModified\":\"2025-11-18T15:23:08+00:00\",\"description\":\"Use these tips to get your website ready for higher eCommerce traffic and sales and make this holiday season your most successful yet!\",\"breadcrumb\":{\"@id\":\"https:\/\/wpengine.com\/resources\/make-holiday-sales-jingle\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wpengine.com\/resources\/make-holiday-sales-jingle\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wpengine.com\/resources\/make-holiday-sales-jingle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wpengine.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/wpengine.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"10 Site Optimizations to Prepare for the Holidays\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wpengine.com\/resources\/#website\",\"url\":\"https:\/\/wpengine.com\/resources\/\",\"name\":\"WP Engine\",\"description\":\"Managed Hosting for WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wpengine.com\/resources\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wpengine.com\/resources\/#\/schema\/person\/f5301455463371a10d1fc290e9ad0085\",\"name\":\"WP Engine\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wpengine.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d8770fe9625ca7c4601f13d9d0ab86565a6dac8cd6a77bfe2ada6d83c6837870?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d8770fe9625ca7c4601f13d9d0ab86565a6dac8cd6a77bfe2ada6d83c6837870?s=96&d=mm&r=g\",\"caption\":\"WP Engine\"},\"sameAs\":[\"https:\/\/wpengine.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Site Optimizations to Prepare for the Holidays","description":"Use these tips to get your website ready for higher eCommerce traffic and sales and make this holiday season your most successful yet!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wpengine.com\/resources\/make-holiday-sales-jingle\/","og_locale":"en_US","og_type":"article","og_title":"10 Site Optimizations to Prepare for the Holidays","og_description":"Use these tips to get your website ready for higher eCommerce traffic and sales and make this holiday season your most successful yet!","og_url":"https:\/\/wpengine.com\/resources\/make-holiday-sales-jingle\/","og_site_name":"WP Engine","article_publisher":"https:\/\/www.facebook.com\/wpengine","article_modified_time":"2025-11-18T15:23:08+00:00","og_image":[{"width":600,"height":338,"url":"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2023\/09\/WPE-EBK-10SiteOptimizationsHolidays-300x169@2x.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2023\/09\/WPE-EBK-10SiteOptimizationsHolidays-300x169@2x.png","twitter_site":"@wpengine","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wpengine.com\/resources\/make-holiday-sales-jingle\/","url":"https:\/\/wpengine.com\/resources\/make-holiday-sales-jingle\/","name":"10 Site Optimizations to Prepare for the Holidays","isPartOf":{"@id":"https:\/\/wpengine.com\/resources\/#website"},"datePublished":"2023-09-29T19:39:00+00:00","dateModified":"2025-11-18T15:23:08+00:00","description":"Use these tips to get your website ready for higher eCommerce traffic and sales and make this holiday season your most successful yet!","breadcrumb":{"@id":"https:\/\/wpengine.com\/resources\/make-holiday-sales-jingle\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpengine.com\/resources\/make-holiday-sales-jingle\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wpengine.com\/resources\/make-holiday-sales-jingle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wpengine.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/wpengine.com\/resources\/"},{"@type":"ListItem","position":3,"name":"10 Site Optimizations to Prepare for the Holidays"}]},{"@type":"WebSite","@id":"https:\/\/wpengine.com\/resources\/#website","url":"https:\/\/wpengine.com\/resources\/","name":"WP Engine","description":"Managed Hosting for WordPress","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpengine.com\/resources\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wpengine.com\/resources\/#\/schema\/person\/f5301455463371a10d1fc290e9ad0085","name":"WP Engine","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wpengine.com\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d8770fe9625ca7c4601f13d9d0ab86565a6dac8cd6a77bfe2ada6d83c6837870?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d8770fe9625ca7c4601f13d9d0ab86565a6dac8cd6a77bfe2ada6d83c6837870?s=96&d=mm&r=g","caption":"WP Engine"},"sameAs":["https:\/\/wpengine.com"]}]}},"acf":[],"grid_image_url":"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2023\/09\/WPE-EBK-10SiteOptimizationsHolidays-300x169@2x.png","media-type":{"term_id":902,"name":"Ebook","slug":"ebook"},"role":"<strong>Roles:<\/strong> Developer, Entrepreneur, Marketer, Site Owner","topic":"<strong>Topics:<\/strong> eCommerce, Entrepreneurship, Performance, WordPress","_links":{"self":[{"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/resource\/15678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/media\/157437"}],"wp:attachment":[{"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/media?parent=15678"}],"wp:term":[{"taxonomy":"resource-topic","embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/resource-topic?post=15678"},{"taxonomy":"resource-role","embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/resource-role?post=15678"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/resource-type?post=15678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}