{"id":23475,"date":"2016-06-22T16:34:45","date_gmt":"2016-06-22T21:34:45","guid":{"rendered":"http:\/\/dev2ryanwp.wpengine.com\/?post_type=resource&#038;p=15427"},"modified":"2022-12-09T15:20:44","modified_gmt":"2022-12-09T21:20:44","slug":"ecommerce-wordpress-getting-started-guide","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/resources\/ecommerce-wordpress-getting-started-guide\/","title":{"rendered":"Ecommerce On WordPress: A Getting Started Guide"},"content":{"rendered":"<p>Once seen as a tool for bloggers, WordPress is now used to power mission-critical enterprise sites. In fact,&nbsp;WordPress runs 26% of the web, and is growing every year.<\/p>\n<p>WordPress&#8217; ease of use, long-term viability, and fantastic plugins make it an excellent platform for launching an ecommerce venture that can grow and scale with your business.<\/p>\n<p>So, what do you need to know to get started? This eBook explores these topics:<\/p>\n<ul>\n<li><strong>Why WordPress?<\/strong><\/li>\n<li><strong>Three WordPress ecommerce plugins&nbsp;<\/strong>&#8211; WooCommerce, Shopify, Easy Digital Downloads<\/li>\n<li><strong>Themes<\/strong>&nbsp;&#8211; theme options for the plugin provider you choose<\/li>\n<li><strong>Ecommerce features&nbsp;<\/strong>&#8211; what to look for in any ecommerce solution<\/li>\n<li><strong>Hosting your WordPress ecommerce site &#8211;<\/strong> what you need to know about performance, scalability and cost<\/li>\n<\/ul>\n<p><em>This eBook was&nbsp;<\/em><em>written<\/em><em>&nbsp;by Jeff Reifman from Lookahead Consulting for Torque and sponsored by&nbsp;WP Engine.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once seen as a tool for bloggers, WordPress is now used to power mission-critical enterprise sites. In fact,&nbsp;WordPress runs 26% of the web, and is growing every year. WordPress&#8217; ease of use, long-term viability, and fantastic plugins make it an excellent platform for launching an ecommerce venture that can grow and scale with your business.<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":84,"featured_media":0,"template":"","resource-topic":[905,908,901],"resource-role":[895,906,897,899],"resource-type":[],"class_list":["post-23475","resource","type-resource","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce On WordPress: A Getting Started Guide | WP Engine<\/title>\n<meta name=\"description\" content=\"In this ebook, learn about why WordPress is the optimal content management system for eCommerce and how you get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpengine.com\/resources\/ecommerce-wordpress-getting-started-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce On WordPress: A Getting Started Guide | WP Engine\" \/>\n<meta property=\"og:description\" content=\"In this ebook, learn about why WordPress is the optimal content management system for eCommerce and how you get started.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/resources\/ecommerce-wordpress-getting-started-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T21:20:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2024\/05\/WPE-IMG-Thumbnail-1200x630-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/resources\/ecommerce-wordpress-getting-started-guide\/\",\"url\":\"https:\/\/wpengine.com\/resources\/ecommerce-wordpress-getting-started-guide\/\",\"name\":\"Ecommerce On WordPress: A Getting Started Guide | WP Engine\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/resources\/#website\"},\"datePublished\":\"2016-06-22T21:34:45+00:00\",\"dateModified\":\"2022-12-09T21:20:44+00:00\",\"description\":\"In this ebook, learn about why WordPress is the optimal content management system for eCommerce and how you get started.\",\"breadcrumb\":{\"@id\":\"https:\/\/wpengine.com\/resources\/ecommerce-wordpress-getting-started-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wpengine.com\/resources\/ecommerce-wordpress-getting-started-guide\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wpengine.com\/resources\/ecommerce-wordpress-getting-started-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wpengine.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/wpengine.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ecommerce On WordPress: A Getting Started Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wpengine.com\/resources\/#website\",\"url\":\"https:\/\/wpengine.com\/resources\/\",\"name\":\"WP Engine\",\"description\":\"Managed Hosting for WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wpengine.com\/resources\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wpengine.com\/resources\/#\/schema\/person\/240b2bea5847774daf36c91ad65a72c6\",\"name\":\"Ryan Hoover\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wpengine.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9b693924caa2902551ec92170697c2e1ac09715b7f0d3e12eb29f0ff44664268?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9b693924caa2902551ec92170697c2e1ac09715b7f0d3e12eb29f0ff44664268?s=96&d=mm&r=g\",\"caption\":\"Ryan Hoover\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ecommerce On WordPress: A Getting Started Guide | WP Engine","description":"In this ebook, learn about why WordPress is the optimal content management system for eCommerce and how you get started.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wpengine.com\/resources\/ecommerce-wordpress-getting-started-guide\/","og_locale":"en_US","og_type":"article","og_title":"Ecommerce On WordPress: A Getting Started Guide | WP Engine","og_description":"In this ebook, learn about why WordPress is the optimal content management system for eCommerce and how you get started.","og_url":"https:\/\/wpengine.com\/resources\/ecommerce-wordpress-getting-started-guide\/","og_site_name":"WP Engine","article_publisher":"https:\/\/www.facebook.com\/wpengine","article_modified_time":"2022-12-09T21:20:44+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2024\/05\/WPE-IMG-Thumbnail-1200x630-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@wpengine","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wpengine.com\/resources\/ecommerce-wordpress-getting-started-guide\/","url":"https:\/\/wpengine.com\/resources\/ecommerce-wordpress-getting-started-guide\/","name":"Ecommerce On WordPress: A Getting Started Guide | WP Engine","isPartOf":{"@id":"https:\/\/wpengine.com\/resources\/#website"},"datePublished":"2016-06-22T21:34:45+00:00","dateModified":"2022-12-09T21:20:44+00:00","description":"In this ebook, learn about why WordPress is the optimal content management system for eCommerce and how you get started.","breadcrumb":{"@id":"https:\/\/wpengine.com\/resources\/ecommerce-wordpress-getting-started-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpengine.com\/resources\/ecommerce-wordpress-getting-started-guide\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wpengine.com\/resources\/ecommerce-wordpress-getting-started-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wpengine.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/wpengine.com\/resources\/"},{"@type":"ListItem","position":3,"name":"Ecommerce On WordPress: A Getting Started Guide"}]},{"@type":"WebSite","@id":"https:\/\/wpengine.com\/resources\/#website","url":"https:\/\/wpengine.com\/resources\/","name":"WP Engine","description":"Managed Hosting for WordPress","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpengine.com\/resources\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wpengine.com\/resources\/#\/schema\/person\/240b2bea5847774daf36c91ad65a72c6","name":"Ryan Hoover","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wpengine.com\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9b693924caa2902551ec92170697c2e1ac09715b7f0d3e12eb29f0ff44664268?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b693924caa2902551ec92170697c2e1ac09715b7f0d3e12eb29f0ff44664268?s=96&d=mm&r=g","caption":"Ryan Hoover"}}]}},"acf":[],"grid_image_url":"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2017\/02\/Grid-Image-EcomStartGuide.png","media-type":false,"role":"<strong>Roles:<\/strong> Agency, Entrepreneur, Freelancer, Site Owner","topic":"<strong>Topics:<\/strong> eCommerce, Entrepreneurship, WordPress","_links":{"self":[{"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/resource\/23475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/users\/84"}],"wp:attachment":[{"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/media?parent=23475"}],"wp:term":[{"taxonomy":"resource-topic","embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/resource-topic?post=23475"},{"taxonomy":"resource-role","embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/resource-role?post=23475"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/resource-type?post=23475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}