{"id":23586,"date":"2016-06-29T16:28:57","date_gmt":"2016-06-29T21:28:57","guid":{"rendered":"http:\/\/dev2ryanwp.wpengine.com\/?post_type=resource&#038;p=15506"},"modified":"2025-05-13T15:05:23","modified_gmt":"2025-05-13T20:05:23","slug":"gadget-flow-halves-page-load-times-doubles-traffic","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/resources\/gadget-flow-halves-page-load-times-doubles-traffic\/","title":{"rendered":"Cutting Page Load Times In Half While Doubling Traffic: GadgetFlow Case Study"},"content":{"rendered":"<p>Product discovery platform <a href=\"http:\/\/thegadgetflow.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gadget Flow<\/a> struggled with slow site performance and reliability issues. And when your main job is to deliver product information to eager consumers, any delay is unacceptable.<\/p>\n<p>Gadget Flow CEO Evan Varsamis said it seemed like Gadget Flow migrated between providers every few months in its quest to find a platform that could accommodate its growth and scale, and deliver the speed and high performance the site demanded.<\/p>\n<p>Gadget Flow moved to WP Engine shortly after meeting with the team at Web Summit in Dublin. Varsamis said he was amazed by the WP Engine team\u2019s WordPress expertise, the ease of the migration, and the performance the platform delivered.<\/p>\n<p>\u201cOur website loads for the first time in 0.8 seconds\u2026the best we\u2019ve seen outside of WP Engine was something like 1.6 seconds,\u201d Varsamis said.<\/p>\n<p>Varsamis added that the WP Engine managed platform for WordPress also empwers Gadget Flow to scale\u2014traffic to the site has doubled in the past few months and Gadget Flow has welcomed more than 200 million visitors since its launch.<\/p>\n<p>\u201cOverall WP Engine is the best technical decision we\u2019ve ever made,\u201d he said. \u201cIt gives us peace of mind at a reasonable price, with blazing fast solutions.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product discovery platform Gadget Flow struggled with slow site performance and reliability issues. And when your main job is to deliver product information to eager consumers, any delay is unacceptable. Gadget Flow CEO Evan Varsamis said it seemed like Gadget Flow migrated between providers every few months in its quest to find a platform that<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":177,"featured_media":15638,"template":"","resource-topic":[912,898,915,901],"resource-role":[903,899],"resource-type":[914],"class_list":["post-23586","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cutting Page Load Time in Half while Doubling Traffic: Case Study<\/title>\n<meta name=\"description\" content=\"Product discovery platform Gadget Flow struggled with slow site performance and reliability issues. Hear how they turned that around.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpengine.com\/resources\/gadget-flow-halves-page-load-times-doubles-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cutting Page Load Time in Half while Doubling Traffic: Case Study\" \/>\n<meta property=\"og:description\" content=\"Product discovery platform Gadget Flow struggled with slow site performance and reliability issues. 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