{"id":23635,"date":"2016-10-14T14:19:44","date_gmt":"2016-10-14T19:19:44","guid":{"rendered":"http:\/\/dev2ryanwp.wpengine.com\/?post_type=resource&#038;p=15768"},"modified":"2022-12-09T16:20:54","modified_gmt":"2022-12-09T22:20:54","slug":"seo-updates-site-traffic-stay-ahead-seo-curve","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/resources\/seo-updates-site-traffic-stay-ahead-seo-curve\/","title":{"rendered":"White Paper: How to Stay Ahead of the SEO Curve"},"content":{"rendered":"<h3>Don&#8217;t Let Recent SEO Updates Slaughter Your Site Traffic<\/h3>\n<p>Search engine optimization (SEO) can often feel more like art than science. It takes a little bit of planning, a whole lot of hustle, and a sprinkle of magic to make your site pop to the top of search rankings. And with all the behind the scenes algorithms and constant tweaking, it\u2019s not always easy to stay ahead of the SEO curve.<\/p>\n<p>Recently, SEO has dominated the tech news headlines, with a trio of major SEO updates that, if you haven\u2019t paid close enough attention, could kill your SEO rankings and sink your site to the dreaded abyss of being barely findable by search.<\/p>\n<p>In this white paper, we take a look at three recent SEO updates in the industry that could affect your traffic, and some best practices to ensure your site doesn\u2019t suffer. We highlight:<\/p>\n<ul>\n<li>Mobilegeddon \u2013 Learn simple steps to improve mobile search rankings<\/li>\n<li>SSL \u2013 Boost SEO ranking by using SSL<\/li>\n<li>The Quality Update \u2013 Get your content up to snuff with Google\u2019s quality guidelines<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t Let Recent SEO Updates Slaughter Your Site Traffic Search engine optimization (SEO) can often feel more like art than science. It takes a little bit of planning, a whole lot of hustle, and a sprinkle of magic to make your site pop to the top of search rankings. And with all the behind the<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":161,"featured_media":15769,"template":"","resource-topic":[904,910],"resource-role":[895,906,897,903,899],"resource-type":[911],"class_list":["post-23635","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>White Paper: How to Stay Ahead of the SEO Curve<\/title>\n<meta name=\"description\" content=\"Learn how to stay ahead of the SEO curve and at the top of the search rankings in our white paper, Three Potentially Site-Slaughtering SEO Updates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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