{"id":38183,"date":"2018-05-16T16:38:41","date_gmt":"2018-05-16T21:38:41","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&p=38183"},"modified":"2022-12-09T16:20:07","modified_gmt":"2022-12-09T22:20:07","slug":"everything-you-need-to-know-about-semantic-seo","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/resources\/everything-you-need-to-know-about-semantic-seo\/","title":{"rendered":"White Paper: Everything You Need To Know About Semantic SEO"},"content":{"rendered":"

The current approach to SEO is changing. As Google and other search engines implement AI-based technologies such as Natural Language Processing, context\u2014not keywords alone\u2014will play an increasingly important role in the way search engine results appear. This shift has led to the advent of something called Semantic SEO, a method of adding more meaning to the words used in content. While this technique is poised to become the standard within the SEO industry, it\u2019s still a new frontier for many digital marketers. <\/span><\/p>\n

This white paper, authored by members of the team at WordLift, will help you get up to speed on Semantic SEO and will assist with implementing some of the tools needed to add data to your content so it can be quickly read and understood by search engines. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The current approach to SEO is changing. As Google and other search engines implement AI-based technologies such as Natural Language Processing, context\u2014not keywords alone\u2014will play an increasingly important role in the way search engine results appear. This shift has led to the advent of something called Semantic SEO, a method of adding more meaning to the…<\/span><\/span><\/p>\n","protected":false},"author":173,"featured_media":38189,"template":"","resource-topic":[910],"resource-role":[899],"resource-type":[911],"class_list":["post-38183","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nEverything To Know About Semantic SEO | WP Engine<\/title>\n<meta name=\"description\" content=\"Semantic SEO assists with implementing some of the tools needed to add data to website content so it can be understood by search engines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpengine.com\/resources\/everything-you-need-to-know-about-semantic-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything To Know About Semantic SEO | WP Engine\" \/>\n<meta property=\"og:description\" content=\"Semantic SEO assists with implementing some of the tools needed to add data to website content so it can be understood by search engines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/resources\/everything-you-need-to-know-about-semantic-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T22:20:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2018\/05\/semanticseo_resourcehero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/resources\/everything-you-need-to-know-about-semantic-seo\/\",\"url\":\"https:\/\/wpengine.com\/resources\/everything-you-need-to-know-about-semantic-seo\/\",\"name\":\"Everything To Know About Semantic SEO | WP Engine\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/resources\/#website\"},\"datePublished\":\"2018-05-16T21:38:41+00:00\",\"dateModified\":\"2022-12-09T22:20:07+00:00\",\"description\":\"Semantic SEO assists with implementing some of the tools needed to add data to website content so it can be understood by search engines.\",\"breadcrumb\":{\"@id\":\"https:\/\/wpengine.com\/resources\/everything-you-need-to-know-about-semantic-seo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wpengine.com\/resources\/everything-you-need-to-know-about-semantic-seo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wpengine.com\/resources\/everything-you-need-to-know-about-semantic-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wpengine.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/wpengine.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"White Paper: Everything You Need To Know About Semantic SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wpengine.com\/resources\/#website\",\"url\":\"https:\/\/wpengine.com\/resources\/\",\"name\":\"WP Engine\",\"description\":\"Managed Hosting for WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wpengine.com\/resources\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wpengine.com\/resources\/#\/schema\/person\/2e7ae57f60120ddae3dc029b03cfa81a\",\"name\":\"Alyssa Cuda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wpengine.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9031010d4260959c1fffb0b199ffa33db42a2b53baa3bf9927a289237e907252?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9031010d4260959c1fffb0b199ffa33db42a2b53baa3bf9927a289237e907252?s=96&d=mm&r=g\",\"caption\":\"Alyssa Cuda\"},\"description\":\"Alyssa is a Content Specialist at WP Engine. 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