{"id":70737,"date":"2019-01-30T00:00:35","date_gmt":"2019-01-30T06:00:35","guid":{"rendered":"https:\/\/wpengine.com\/?post_type=resource&#038;p=70737"},"modified":"2022-12-09T14:45:53","modified_gmt":"2022-12-09T20:45:53","slug":"reality-bytes-the-digital-experience-is-the-human-experience-aus","status":"publish","type":"resource","link":"https:\/\/wpengine.com\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-aus\/","title":{"rendered":"Reality Bytes: The Digital Experience is the Human Experience [AUS]"},"content":{"rendered":"<p>While many of us would be shocked by life without the Internet, Gen Z is truly dependent on it. This generation, born after 1996, does not differentiate their online lives from their offline ones. Almost everything they do is impacted by or connected to the Internet, which also means these digital natives have unique expectations for their digital experiences. For one, digital experiences are expected to be entertaining rather than informative.<\/p>\n<p>For more information on Gen Z and what they want and expect from an online experience, download this ebook, which outlines the results of a survey jointly led by WP Engine and The Center for Generational Kinetics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While many of us would be shocked by life without the Internet, Gen Z is truly dependent on it. This generation, born after 1996, does not differentiate their online lives from their offline ones. Almost everything they do is impacted by or connected to the Internet, which also means these digital natives have unique expectations<span class=\"tile__ellipses\">&hellip;<\/span><span class=\"tile__ellipses--animated\"><\/span><\/p>\n","protected":false},"author":173,"featured_media":0,"template":"","resource-topic":[904],"resource-role":[895,896,903],"resource-type":[902],"class_list":["post-70737","resource","type-resource","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reality Bytes: The Digital Experience is the Human Experience [AUS]<\/title>\n<meta name=\"description\" content=\"Gen Z has unique expectations and habits online. This research study turned ebook will offer deeper insights on these digital natives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpengine.com\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-aus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reality Bytes: The Digital Experience is the Human Experience [AUS]\" \/>\n<meta property=\"og:description\" content=\"Gen Z has unique expectations and habits online. This research study turned ebook will offer deeper insights on these digital natives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-aus\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T20:45:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2024\/05\/WPE-IMG-Thumbnail-1200x630-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpengine.com\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-aus\/\",\"url\":\"https:\/\/wpengine.com\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-aus\/\",\"name\":\"Reality Bytes: The Digital Experience is the Human Experience [AUS]\",\"isPartOf\":{\"@id\":\"https:\/\/wpengine.com\/resources\/#website\"},\"datePublished\":\"2019-01-30T06:00:35+00:00\",\"dateModified\":\"2022-12-09T20:45:53+00:00\",\"description\":\"Gen Z has unique expectations and habits online. This research study turned ebook will offer deeper insights on these digital natives.\",\"breadcrumb\":{\"@id\":\"https:\/\/wpengine.com\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-aus\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wpengine.com\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-aus\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wpengine.com\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-aus\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wpengine.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/wpengine.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Reality Bytes: The Digital Experience is the Human Experience [AUS]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wpengine.com\/resources\/#website\",\"url\":\"https:\/\/wpengine.com\/resources\/\",\"name\":\"WP Engine\",\"description\":\"Managed Hosting for WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wpengine.com\/resources\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wpengine.com\/resources\/#\/schema\/person\/2e7ae57f60120ddae3dc029b03cfa81a\",\"name\":\"Alyssa Cuda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wpengine.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9031010d4260959c1fffb0b199ffa33db42a2b53baa3bf9927a289237e907252?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9031010d4260959c1fffb0b199ffa33db42a2b53baa3bf9927a289237e907252?s=96&d=mm&r=g\",\"caption\":\"Alyssa Cuda\"},\"description\":\"Alyssa is a Content Specialist at WP Engine. If she\u2019s not searching for a swimming hole to escape the heat in, you can usually find her baking something caloric or reading.\u2002\u2002\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reality Bytes: The Digital Experience is the Human Experience [AUS]","description":"Gen Z has unique expectations and habits online. This research study turned ebook will offer deeper insights on these digital natives.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wpengine.com\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-aus\/","og_locale":"en_US","og_type":"article","og_title":"Reality Bytes: The Digital Experience is the Human Experience [AUS]","og_description":"Gen Z has unique expectations and habits online. This research study turned ebook will offer deeper insights on these digital natives.","og_url":"https:\/\/wpengine.com\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-aus\/","og_site_name":"WP Engine","article_publisher":"https:\/\/www.facebook.com\/wpengine","article_modified_time":"2022-12-09T20:45:53+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2024\/05\/WPE-IMG-Thumbnail-1200x630-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@wpengine","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wpengine.com\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-aus\/","url":"https:\/\/wpengine.com\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-aus\/","name":"Reality Bytes: The Digital Experience is the Human Experience [AUS]","isPartOf":{"@id":"https:\/\/wpengine.com\/resources\/#website"},"datePublished":"2019-01-30T06:00:35+00:00","dateModified":"2022-12-09T20:45:53+00:00","description":"Gen Z has unique expectations and habits online. This research study turned ebook will offer deeper insights on these digital natives.","breadcrumb":{"@id":"https:\/\/wpengine.com\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-aus\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpengine.com\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-aus\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wpengine.com\/resources\/reality-bytes-the-digital-experience-is-the-human-experience-aus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wpengine.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/wpengine.com\/resources\/"},{"@type":"ListItem","position":3,"name":"Reality Bytes: The Digital Experience is the Human Experience [AUS]"}]},{"@type":"WebSite","@id":"https:\/\/wpengine.com\/resources\/#website","url":"https:\/\/wpengine.com\/resources\/","name":"WP Engine","description":"Managed Hosting for WordPress","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpengine.com\/resources\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wpengine.com\/resources\/#\/schema\/person\/2e7ae57f60120ddae3dc029b03cfa81a","name":"Alyssa Cuda","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wpengine.com\/resources\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9031010d4260959c1fffb0b199ffa33db42a2b53baa3bf9927a289237e907252?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9031010d4260959c1fffb0b199ffa33db42a2b53baa3bf9927a289237e907252?s=96&d=mm&r=g","caption":"Alyssa Cuda"},"description":"Alyssa is a Content Specialist at WP Engine. If she\u2019s not searching for a swimming hole to escape the heat in, you can usually find her baking something caloric or reading.\u2002\u2002"}]}},"acf":[],"grid_image_url":"https:\/\/wpengine.com\/resources\/wp-content\/uploads\/2019\/01\/Blog-Grid-Ad-343x245-3.jpg","media-type":{"term_id":902,"name":"Ebook","slug":"ebook"},"role":"<strong>Roles:<\/strong> Agency, Developer, Marketer","topic":"<strong>Topics:<\/strong> Marketing","_links":{"self":[{"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/resource\/70737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/users\/173"}],"wp:attachment":[{"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/media?parent=70737"}],"wp:term":[{"taxonomy":"resource-topic","embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/resource-topic?post=70737"},{"taxonomy":"resource-role","embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/resource-role?post=70737"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/wpengine.com\/resources\/wp-json\/wp\/v2\/resource-type?post=70737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}