What is Ads.txt Manager?
Ads.txt is an initiative by the Interactive Advertising Bureau to enable publishers to take control over who can sell their ad inventory. Through their work at 10up with various publishers, they have created a way to manage and validate your ads.txt file from within WordPress, eliminating the need to upload a file. The validation baked into the plugin helps avoid malformed records, which can cause issues that end up cached for up to 24 hours and can lead to a drop in ad revenue.
What are the features and benefits of Ads.txt Manager?
- Create, manage, and validate your Ads.txt from within WordPress, just like any other content asset.
- Make revisions and restore older versions of your ads.txt file in the admin.
- ads.cert and app-ads.txt support is on the roadmap.
The WP Engine Advantage.
WP Engine’s platform was built for developing and hosting fast, reliable, and secure WordPress sites. Ads.txt Manager extends that reliability by allowing you to create, manage, and validate your Ads.txt from within WordPress, just like any other content asset and ensure your ad revenue streams are optimized.
How do you get started with Ads.txt Manager?
Ads.txt Manager is available for all WP Engine customers. If you need help with configuration or customization, then contact 10up for assistance.
About 10up.
We make the internet better with consultative creative and engineering services, innovative tools, and dependable products that take the pain out of content creation and management, in service of digital experiences that advance business and marketing objectives. We’re a group of people built to solve problems, made to create, wired to delight.
A customer-centric service model that covers every base, unrivaled leadership and investment in open platforms and tools for digital makers and content creators, and a forward-looking remote work culture make for a refreshing agency experience.
With ~200 experts in digital strategy and management, software engineering, user experience and interactive design, cloud infrastructure, and audience and revenue optimization, we’re big enough to conquer any challenge, and small enough to care. Cross-discipline teams of 6-8 specialists organize around qualified project and product managers, putting customer delivery front and center. Whether your ads are down, your visitor bounce rate is up, or your database server is sideways, we’re a partner who never says, “We don’t know how to help,” and can always say, “The President would be happy to speak with you.”