A payments, licensing, updates & usage-tracking solution for plugins/themes

What is Freemius?

When you’re selling and licensing a WordPress plugin or theme, you need an eCommerce solution with a lot of heavy-duty capabilities to create a profitable business based on recurring subscription revenues. These high-maintenance features include secure licensing, payment gateways integration, a deployment system for delivering software updates, affiliate platform, and much more.

Freemius handles all of these complexities for your plugin business or theme shop, allowing you to focus on your product and customers instead of wasting time maintaining a self-hosted platform. Freemius is built and optimized for selling freemium and premium plugins and themes, with features that automate sales, and a team of monetization experts behind the platform that wants to help maximize your revenue.

What are the features and benefits of Freemius?

Freemius offers a comprehensive suite of essential & advanced modern eCommerce capabilities for plugin and theme businesses right out-of-the-box, including:

  • Securely accepting Credit Card and PayPal payments (zero-step, no need to register for gateways)
  • Software Licensing
  • Recurring payments and subscriptions.
  • Automated cart abandonment recovery helps keep missed customers.
  • Automated transactional emails handle customer communication behind the scenes.
  • Seamless EU VAT handling.
  • Analytics and usage tracking.
  • Affiliate platform to onboard and manage affiliates.
  • Fully featured embeddable User Dashboard for your free and paid users to manage their accounts through your branded website.
  • Easy freemium upgrading with pricing options displayed in the WP Admin dashboard.
  • And more!

Because Freemius uses a revenue share model, they have a self-interest in helping your business make more money and can be seen as a monetization team for your plugin or theme business with knowledgeable support and useful content.

The WP Engine Advantage.

Freemius partnered with WP Engine because both companies believe in building strong relationships with the people behind the products in the WordPress community.

From a technical perspective, WP Engine customers who use products sold with Freemius can activate the plugin or theme license they purchase on WP Engine’s staging environments without being counted against their active licenses, so WP Engine’s customers don’t need to be worried about buying more licenses just for staging sites.

How do you get started with Freemius?

To start selling your plugin or theme, you just need to create a FREE account and complete the 5-min WordPress SDK integration process.

After you’ve completed the integration, created a paid pricing plan for your product, and made your first sale, all Freemius features unlock in the REVENUES plan.

Further perks and benefits unlock as you make more sales, and you can get involved in the Freemius DEV Slack after you’ve created an account, where there are hundreds of plugin and theme sellers talking about the best ways to use Freemius and grow their businesses.

About Freemius.

Freemius is a managed eCommerce platform for selling WordPress plugins and themes, allowing developers to quickly get started selling and licensing their products. Freemius is uniquely positioned to help developers turn their side gigs into full-time projects and help automate and grow revenues for already-successful businesses.

Freemius will handle migration of existing licenses and subscription data for plugin businesses and theme shops that have already established their own stores on WooCommerce or Easy Digital Downloads or have already been selling through marketplaces like ThemeForest or CodeCanyon. So, no data will get lost in the transition process to selling with Freemius.

With some of the biggest names in WordPress switching to Freemius, like OceanWP and Tickera, you can be sure you’re putting your WordPress product business into trusted hands that are working to help grow your bottom line.