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Agenda.

Fuel your next digital breakthrough with innovative ideas from renowned speakers and inspiring breakout sessions.

Pre-conference
Wednesday, September 26
11:00 am Lunch | Austin Central Library
11:30 am WP Engine Agency Partner Workshop | Austin Central Library - The Gallery, 2nd Floor, 710 W Cesar Chavez St.
Join the WP Engine Agency Partner team for discussions around how to maximize your participation in the Agency Partner Program. There will also be a panel discussion with select partners about the threats and opportunities that exist in today’s marketing landscape. This excellent networking opportunity will provide agencies of all sizes with actionable insights regarding the latest trends in digital marketing impacting agencies today.
2:00 pm Tech/Product Workshops | Austin Central Library - The Gallery, 2nd Floor, 710 W Cesar Chavez St.
Learn best practices for developing on WP Engine, find out more about top WP Engine features, Genesis themes, Gutenberg, and WordPress security, and hear from product leadership about what their priorities are as we head into 2019.
4:00 pm Registration Begins @ The W Hotel
5:30 pm Welcome Reception @ The W Hotel
Day One
Thursday, September 27
The W Hotel, 200 Lavaca St.
8:00 am Breakfast
Digital Experience Hall
Registration
8:45 am
Keynotes
  • Kicking Off the Breakthrough Experience
    Monica Cravotta, Senior Director of Product Marketing, WP Engine
    The common thread through all of life’s most groundbreaking events, technologies, and social change is the breakthrough moment that got the group, the inventor, the leader over a hurdle to changing the future. We’re here to celebrate that spirit, foster that entrepreneurial spirit, and fuel your next breakthrough moment.
  • Breakthrough Trends in the Digital Landscape
    Erik Qualman, Best-selling Author & Motivational Speaker
    To be a disruptor, you must understand societal shifts and install a culture of creativity that embraces them. In this session, Erik looks at current and future digital trends and offers ways to prepare your organization for them.
  • Building the Future with WordPress
    Jason Cohen, Founder & CTO, WP Engine
    WordPress has emerged as a powerful solution for things like mobile applications and integration with other martech tools. In this session, Jason reveals how WordPress is enabling new possibilities for businesses today and provides a peek into breakthroughs on the horizon.
10:00 am Break/Digital Experience Hall
10:30 am
Keynotes
  • Breakthrough Experiences: Lightning Talks
    Steven Moy, CTO, R/GA US
    Devon Hirth, Product Designer & Developer, New York City Mayor's Office
    Martin Olson, Senior Director of Web & Product Development, Blue State Digital
    Join leaders from top brands and agencies as they offer real-world examples of the ways their companies are providing breakthrough digital experiences using WordPress, followed by a Q&A with these visionaries.
  • A Head-Full of Headless
    Phil Crumm, Director of Strategic Opportunities, 10Up
    Jonathan Jeter, Director of Technical Production, The Richards Group—Click Here Labs
    Join Phil and Jonathan as they discuss how headless on WordPress can spark new innovation, flexibility, and integration across the enterprise marketing stack for your organization.
12:00 pm Networking Lunch
1:00 pm
Track Sessions
  • MKTG/BIZ | Don’t Play by the Rules
    Melanie Mitchell, Director of Acquisition & SEO, Chewy Brands
    Consumer behavior is changing drastically, and so are the rules for engaging with them. In this session, Melanie discusses new ways companies must think about content and engagement to provide consumers with seamless digital experiences.
  • TECH | Hacks for Lightning-Fast Deployment
    Ryan Marsh, Chief Evangelist, Xolv.io
    Join Ryan for a discussion about two of the most popular modern software development methods today: CI/CD and DevOps, and the ways you can put them to use for your organization. If you’re focused on agile IT operations in any way, this session is for you.
1:30 pm Break
1:40 pm
Keynotes
  • A Mobile First Mindset
    Barb Palser, Global Product Partnerships, Google
    Consumers increasingly expect seamless digital experiences regardless of the device they’re using. If you’re not building your web applications with a mobile first approach, you may be failing to capture a massive audience. This session will offer insights from new research about ways to incorporate a mobile first mindset into your next digital project.
  • Everything You Think is True
    David-Michel Davies, CEO, Recognition Media
    In this captivating Webby Talk, the founder of The Webby Awards will look at the positive and negative impacts of granting the Internet the power to inform all of our decisions, and to shape each and every individual’s perception of reality.
  • The Voice Revolution: What You Need to Know to Prepare
    Niranja Hira, Solutions Architect, Amazon Web Services
    Voice technology is rapidly changing expectations around digital experiences. In this session, Niranja will discuss some of the ways these new technologies are already disrupting the status quo.
2:55 pm Break/Digital Experience Hall
3:30 pm
Track Sessions
  • MKTG/BIZ | Building and Maintaining Trust
    Will Crain, Senior Vice President, Edelman
    In a post-GDPR world, fostering consumer trust is all-important. Younger consumers increasingly show they will buy a brand, switch from or even boycott a business based on its stance on controversial issues. In this session, learn more about how this ideology is dominating the cultural conversation.
  • TECH | Breaking Brand with Cyber Security Trends
    Michael Tremante, Solutions Engineer, Cloudflare
    Nothing threatens your brand like a security breach. Join Michael for an in-depth discussion about the intersection of security and brand, and the emerging ways you can protect your company from brand-killing cyber threats.
4:00 pm
Keynote
  • Finding Your Personal Breakthrough
    Becky Hammon, Assistant Coach, San Antonio Spurs
    Join Becky, the first full-time female assistant coach in the NBA, for an inspirational session about breaking down barriers, overcoming obstacles, and finding personal growth in every situation.
5:00 pm Break/Digital Experience Hall
6:30 pm Breakthrough Party (Dinner & Entertainment)
Day Two
Friday, September 28
The W Hotel, 200 Lavaca St.
9:00 am Breakfast
Digital Experience Hall
9:30 am
Keynotes
  • Tomorrow's Digital Consumer
    Jason Dorsey, President, The Center for Generational Kinetics
    The digital expectations of younger consumers are rapidly changing. Is your business prepared? Join Jason for some “hot-off-the-presses” research about what the coming generations of consumers expect from digital experiences.
  • Making it Personal with Artificial Intelligence
    Felicity Carson, CMO, IBM
    Personalization is a leading expectation from new and existing customers, but not all personalization is created equal. In this session, attendees will learn how Artificial Intelligence has become a critical business asset in helping marketers sift through incredible amounts of data to achieve authentic personalization and deliver the right message at the right time.
  • WP Engine Product Innovation
    Lee McClendon, SVP of Research & Development, WP Engine
    2018 has already been full of exciting developments for the WP Engine Digital Experience Platform, but we’re just getting started! Join Lee and other WP Engine product pros for an overview of our platform and product innovation roadmap for 2019.
  • Press Ahead
    Heather Brunner, CEO, WP Engine
    Heather shares WP Engine's vision and strategy for building a lasting, global brand in partnership with its people and customers.
11:40 am Boxed Lunch Pick-up & Farewell

Agenda subject to change.

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Join industry visionaries and digital innovators at the 2018 WP Engine Summit.