| 8:00 am|| Breakfast |
Digital Experience Hall
| 8:45 am|
- Kicking Off the Breakthrough Experience
Monica Cravotta, Senior Director of Product Marketing, WP Engine
The common thread through all of life’s most groundbreaking events, technologies, and social change is the breakthrough moment that got the group, the inventor, the leader over a hurdle to changing the future. We’re here to celebrate that spirit, foster that entrepreneurial spirit, and fuel your next breakthrough moment.
- Breakthrough Trends in the Digital Landscape
Erik Qualman, Best-selling Author & Motivational Speaker
To be a disruptor, you must understand societal shifts and install a culture of creativity that embraces
them. In this session, Erik looks at current and future digital trends and offers ways to prepare your organization
- Building the Future with WordPress
Jason Cohen, Founder & CTO, WP Engine
WordPress has emerged as a powerful solution for things like mobile applications and integration with other
martech tools. In this session, Jason reveals how WordPress is enabling new possibilities for businesses today and provides a peek into breakthroughs on the horizon.
| 10:00 am|| Break/Digital Experience Hall|
| 10:30 am|
- Breakthrough Experiences: Lightning Talks
Steven Moy, CTO, R/GA US
Devon Hirth, Product Designer & Developer, New York City Mayor's Office
Martin Olson, Senior Director of Web & Product Development, Blue State Digital
Join leaders from top brands and agencies as they offer real-world examples of the ways their companies are providing breakthrough digital experiences using WordPress, followed by a Q&A with these visionaries.
- A Head-Full of Headless
Phil Crumm, Director of Strategic Opportunities, 10Up
Jonathan Jeter, Director of Technical Production, The Richards Group—Click Here Labs
Join Phil and Jonathan as they discuss how headless on WordPress can spark new innovation, flexibility, and integration across the enterprise marketing stack for your organization.
| 12:00 pm|| Networking Lunch|
| 1:00 pm|
| Track Sessions|
- MKTG/BIZ | Don’t Play by the Rules
Melanie Mitchell, Director of Acquisition & SEO, Chewy Brands
Consumer behavior is changing drastically, and so are the rules for engaging with them. In this session,
Melanie discusses new ways companies must think about content and engagement to provide consumers with seamless
- TECH | Hacks for Lightning-Fast Deployment
Ryan Marsh, Chief Evangelist, Xolv.io
Join Ryan for a discussion about two of the most popular modern software development methods today: CI/CD
and DevOps, and the ways you can put them to use for your organization. If you’re focused on agile IT operations
in any way, this session is for you.
| 1:30 pm|| Break|
| 1:40 pm|
- A Mobile First Mindset
Barb Palser, Global Product Partnerships, Google
Consumers increasingly expect seamless digital experiences regardless of the device they’re using. If you’re not building your web applications with a mobile first approach, you may be failing to capture a massive audience. This session will offer insights from new research about ways to incorporate a mobile first mindset into your next digital project.
- Everything You Think is True The Voice Revolution: What You Need to Know to Prepare
David-Michel Davies, CEO, Recognition Media
In this captivating Webby Talk, the founder of The Webby Awards will look at the positive and negative impacts of granting the Internet the power to inform all of our decisions, and to shape each and every individual’s perception of reality.
Niranja Hira, Solutions Architect, Amazon Web Services
Voice technology is rapidly changing expectations around digital experiences. In this session, Niranja will discuss some of the ways these new technologies are already disrupting the status quo.
| 2:55 pm|| Break/Digital Experience Hall|
| 3:30 pm|
| Track Sessions|
- MKTG/BIZ | Building and Maintaining Trust TECH | Breaking Brand with Cyber Security Trends
Will Crain, Senior Vice President, Edelman
In a post-GDPR world, fostering consumer trust is all-important. Younger consumers increasingly show they will buy a brand, switch from or even boycott a business based on its stance on controversial issues. In this session, learn more about how this ideology is dominating the cultural conversation.
Michael Tremante, Solutions Engineer, Cloudflare
Nothing threatens your brand like a security breach. Join Michael for an in-depth discussion about the intersection of security and brand, and the emerging ways you can protect your company from brand-killing cyber threats.
| 4:00 pm|
- Finding Your Personal Breakthrough
Becky Hammon, Assistant Coach, San Antonio Spurs
Join Becky, the first full-time female assistant coach in the NBA, for an inspirational session about breaking down barriers, overcoming obstacles, and finding personal growth in every situation.
| 5:00 pm|| Break/Digital Experience Hall|
| 6:30 pm|| Breakthrough Party (Dinner & Entertainment)|