Wednesday, Sept 27
- 2:00–7:00 pm
Check In/Badge Pickup
- 5:00–7:00 pm
Thursday, Sept 28
- 7:00–8:00 am
Check In/Badge Pickup
- 7:30–8:30 am
- 8:45–10:15 am
Uncovering the Truth About the Future of Digital Experience by Generation, Gender and Geography
Jason Dorsey—President, Generational Insights on the Future of Digital Experiences
“Generations are not a box, but powerful clues that drive measurable results.” In 2017, WP Engine partnered with Jason Dorsey, the leading Millennials and Gen Z researcher and speaker, to uncover the truth about the future of digital experiences by generation, gender, and geography. In tomorrow’s world, friends, relationships, shopping, and nearly everything else you can imagine will happen through a connected experience. Dorsey will bring us through his timely research as he illustrates our new and future reality.
Agency Panel: Big Ideas & open source
Greg Crockart—CEO, North America, CandySpace
Karim Marucchi—CEO, Crowd Favorite
Isabel Kantor—Senior Technology Director, R/GA
Ben Howerton—Co-Founder & Chief Strategist, DevMethods
Moderator: Eric Jones—VP Global Communication, WP Engine
Reactive innovation is the age-old trend among agencies; is anyone disrupting this? Four agencies are leading the trend in proactive innovation through open source technology to redefine the digital experiences of tomorrow. In this panel, we’ll explore some of their cutting edge open source implementions that helps their business move forward faster and stay competitive.
- 10:15–10:30 am
- 10:30–11:15 am
Tech: Headless WordPress Innovation
Phil Crumm—Director of Strategy, 10up
Weston Ruter—CTO, XWP
Moderator: David Vogelpohl—VP of Digital Strategy, WP Engine
Decoupled CMS architecture (aka “headless”) is rising in popularity in the development world. Come learn how to take advantage of it to drive breakthrough user experiences, gain enormous flexibility for innovation, and future-proof your builds.
Marketing: Web for Good
Zeppa Kreager—Director, Creative Alliance
Miles Dinsmoor—Partner & Co-CEO, Mod Op
Aimee Woodall—Founder & President, The Black Sheep Agency
Greg Schultz—Executive Director, Vice President Joe Biden's political action committee American Possibilities
Moderator: Lisa Box—VP of Business Development, WP Engine
2017 has seen impressive work for social good. So how can we get involved? The Creative Alliance, the organization connecting the country's top creative, technology, design and communication talent to build tools and campaigns that turn great ideas into action, has the answer. Through the Creative Alliance, competitive agencies are uniting together to build meaningful campaigns that bring about real change, much as open source software brings out the best contributions from around the world. Join Creative Alliance director, Zeppa Kreager, along with Miles Dinsmoor from Mod Op, Aimee Woodall from The Black Sheep Agency and Greg Schultz from Vice President Joseph Biden’s public service campaign “It’s On Us,” as they share insider stories from campaigns that are increasing civic engagement and community organizing across the country, and most importantly learn how to get involved.
- 11:20–12:00 pm
Press Ahead: The WP Engine Roadmap
Jason Cohen—Founder and CTO, WP Engine
You can’t host an innovative summit without innovating yourself! Join WP Engine founder and CTO Jason Cohen as he presents the breadth of WP Engine’s new technology and innovations in 2017 and looking forward as we continue to deliver on our promise and vision to be the world’s best digital experience platform for WordPress.
- 12:00–1:00 pm
- 1:00–2:30 pm
This Automated Life
Claire Graves—Managing Director, The Webby Awards
What does it take to win a Webby Award? Claire Graves, managing director of The Webby Awards, will discuss how advanced algorithms, machine learning and bots are redefining the winning sites of the open future.
Brand Panel: Driving Enterprise Digital Agility on WordPress
Mikel King—Director of WP Development, Reader's Digest/Trusted Media Brands
Catherine Auriana Cadigan—Digital Production Manager, Campbell Soup Company
Norbert Ranjith—DevOps Engineer, Campbell Soup Company
Rich Danielson—Director of Operations, Vertical Strategies, Cox Media
Lois Last—User Experience Director, City of New York
Moderator: David Fossas—Director of Brand, WP Engine
In today’s digital-first world, tomorrow is too late. WordPress gives brands the flexibility and latitude to create in real-time, adapt to new trends, cut costs, and accelerate time to market. Hear front-line stories from global brands regarding how they’ve scaled their publishing empire, developed an award-winning campaign and what considerations won the day for the selection of WordPress over other technologies.
- 2:30–2:45 pm
- 2:45–3:30 pm
Internationalization: Best Practices for Building Culturally Relevant Global Experiences
Seth Gottlieb—CTO, Global Offerings, Lionbridge
Join Seth Gottlieb, CTO of Lionbridge, a leading authority on CM architecture and open source software to learn content localization and back-end internationalization best practices to deliver a more relevant digital experience for your multilingual customers.
Marketing: AI and Machine Learning
Krystal Webber—Global Design Lead, Cognitive Process Services, IBM
Industry giant IBM has been a leader in AI and Machine Learning development with the Watson Machine Learning Service, IBM Data Science Experience, and the Apache SystemML among others. In this interactive session with Krystal Webber, Global Design Lead, Cognitive Business Services, the audience will discover and practice Anticipatory Design that predicts consumer needs and understands context.
- 3:30–5:00 pm
The Next Era of CyberCrime: What You Need to Know to Fight Back
Frank Scalzo—Director of Security Operations, Verisign
Cybersecurity threats have become more persistent and damaging than ever, ranging from malware and DNS-related threats to massive distributed denial of service (DDoS) attacks. Despite increased awareness of the network threat landscape, many organizations continue to overlook the serious risks that these threats present, and struggle to protect themselves. In this session, Frank Scalzo, Director, Security Strategy for Verisign, will discuss:
- The current threat environment and what it means for organizations
- Limitations of existing solutions
- How moving toward a more holistic, proactive approach can help ensure availability and security of your business
Harnessing the Power of the Immersive Experience
Leigh Christie-Director, Isobar NowLab Americas
Eight out of the top 10 largest tech companies have invested in Virtual Reality for a good reason—VR represents a paradigm shift in what is possible, and practical applications for teaching, learning, and behavior change are huge. Instead of watching a hero in a video, you are the hero. Hear from Leigh Christie, Director, Isobar NowLab Americas, on how Isobar, part of the Dentsu Aegis Network, is using VR to influence and change behavior, making digital experiences more immersive for some of the world's leading brands for launching the world's first VR emotional measurement and analytics platform.
- 6:30–9:00 pm
Friday, Sept 29
- 8:30–9:15 am
- 9:15–9:30 am
WP Engine Welcome
- 9:30–11:30 am
Thomas Prommer—Managing Director of Technology, Huge
Nick Bhavsar—SVP of Marketing, Get Smart Content
Sean Brown—CTO, Organic, Inc.
Moderator: Monica Cravotta—Senior Director of Marketing, WP Engine
The future of digital experiences lies in personalization; a technology and art still greatly misunderstood. The ability to deeply know your customers and create meaningful experiences for them is still evolving. Who are the pioneers, and how are they doing it? How does open source come into play? In this session, hear how agency and technology leaders are breaking through to audiences in new ways to build personalized digital experiences to drive growth and delight audiences.
What is Purpose?
Roy Spence—Founder, GSD&M and CEO of The Purpose Institute
We’re all searching for the power of purpose at work and in our lives. With 76% of Millennials viewing business as a force for positive social impact, businesses focusing on their brand purpose have much to gain in both employee retention and revenue growth. Join Austin legend Roy Spence, Ad Man of the Year and Idea Man of the Century, for an inspirational session on lessons from his book, “It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.”
Press Ahead to the Open Future
Heather Brunner—CEO & Chairwoman, WP Engine
- 11:30 am
Box Lunch Grab-n-Go