WordPress Blocks: Building Sections That Drive Conversion

Brian Gardner Avatar


In the increasingly competitive digital landscape, small businesses must optimize their websites to an unprecedented degree. As a result, calls to action have become more crucial than ever for driving engagement.

With the enhanced features and functionalities in WordPress 6.2, designing conversion-focused sections of your website has never been easier.

This article will demonstrate the construction of four indispensable website sections using blocks and the Frost WordPress theme: an author box, a newsletter signup, a notification bar, and a product box.

Feel free to watch the video version of this article or continue reading.

Author Box

Author Box Pattern for Frost WordPress Theme

An author box section on a website is a small area that provides information about the author of a blog post. It usually includes the author’s name, a photo, a brief description of their background, and often links to social media accounts. This section helps readers connect with the author and understand their qualifications or experience in the subject matter.

A section like this is valuable because it adds credibility to your content and enhances trust among your readers, leading to better engagement, more social shares, and a stronger connection with your audience.

Watch the video of this workshop section below:

Newsletter Signup

Newsletter Signup Pattern for Frost WordPress Theme

A newsletter signup section on a website is an area where visitors can enter their email addresses to subscribe to your newsletter. This section typically includes a form or input field for email addresses, a call-to-action, and a brief explanation of the newsletter’s content.

A newsletter signup section helps you build and maintain an email list of interested users, allowing you to stay in touch with your audience, share relevant content, and directly promote your products or services to their inboxes. This strategy can increase engagement, drive traffic to your website, and boost conversions or sales.

Watch the video of this workshop section below:

Notification Bar

Notification Bar Pattern for Frost WordPress Theme

A header notification bar is a small, attention-grabbing strip at the top of a website designed to display important messages or announcements. It is easily noticeable and can be customized to blend seamlessly with the overall design of your website.

A header notification bar can significantly benefit your website by increasing user engagement and driving conversions. By showcasing limited-time offers, promotions, or important updates, you can create a sense of urgency, encouraging visitors to take action.

Watch the video of this workshop section below:

Product Box

Product Box Pattern for Frost WordPress Theme

A product box section on a website is a dedicated area that showcases a specific product or service. It usually includes an image of the product, a brief description, key features, pricing information, and a call-to-action button, such as “Add to Cart” or “Learn More.” This highlights and promotes the product, making it easily accessible and appealing to website visitors.

A product box section on your website is beneficial because it helps draw attention to your featured products or services, encouraging visitors to explore and purchase. Ultimately, this can lead to increased engagement, improved conversion rates, and a business sales boost.

Watch the video of this workshop section below:


Small businesses should optimize their websites by focusing on conversion-driven design elements. For example, incorporating key website sections like a notification bar, product box, newsletter signup, and author box can improve your website’s performance and user experience.

Using WordPress 6.2 and Frost, you can easily create these sections to engage visitors and encourage them to take action. A well-designed website increases your online presence, engagement, conversions, and success.