One day, Foursquare was just two guys, together at a small coffee shop in midtown Manhattan, New York City.
And just a few short weeks later, those same two people were making history, as tens of thousands of users poured into their service.
Foursquare’s CEO and co-founder, Dennis Crowley, had his hands full just managing Foursquare’s rapid growth. He couldn’t worry about the Foursquare site crashing whenever they got new press coverage or a big mention from a blog like TechCrunch or Mashable.
Whether you’re running a startup or a blog, you never know when your next big “hit” is going to be. You can’t afford to lose customers, page views, or subscribers when your big day comes. You need to focus on growing your business — not worrying about whether your hosting company can hack it when you finally get a popular blog or news website covering your latest story.
You may have picked your current hosting company because of their low prices — which is a respectable goal while you’re still small.
But when you hit it big and your site crashes under the load, the potential customers you’ve just lost are going to matter a lot more than the few dollars you saved on that “budget” hosting account.
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