WP ENGINE SEES PERFORMANCE INTELLIGENCE OPPORTUNITY FOR WEBSITES

First Performance Intelligence Solution, Page Performance, Offers Brands & Agencies Deeper Visibility, Actionable Insights To Improve Site Speed

May 24, 2016 — Austin, Texas – WP Engine, a company that powers amazing digital experiences for websites and applications built on WordPress, today announced the introduction of Page Performance, which will focus on delivering actionable insights for websites across its 47,000 customers and agency partners in 133 countries. With this product launch, WP Engine becomes the first managed WordPress platform to offer a web page speed performance tool integrated into the user dashboard through which customers can quickly and dramatically improve the speed of their websites.

Website owners have long asked for a data-driven look into all aspects of a website’s performance along with optimization recommendations. WP Engine Performance Intelligence is focused around this market opportunity and Page Performance is its first solution.

“WP Engine Performance Intelligence is our ongoing commitment to develop tools and insights to help our customers win online,” said Heather Brunner, CEO of WP Engine. “A website’s speed affects nearly every metric a brand or agency might care about from page views to conversion rates. Our Page Performance product gives you specific recommendations to do just that.”

“The managed WordPress platform space has grown significantly over the last few years, with increasing adoption of WordPress among enterprises,” said Liam Eagle, senior analyst at 451 Research. “As WordPress pushes deeper into the enterprise, and consequently more complex sites, the need for services that optimize the performance of those sites has grown. With the launch of Page Performance, WP Engine becomes the first managed WordPress platform to offer a product that addresses this need with a web page speed performance tool integrated into the user dashboard, enabling customers to quickly make adjustments that improve the performance of their sites.”

According to a recent study,* a one-second delay in page load time results in 11 percent fewer page views; a 16 percent decrease in customer satisfaction; and a 7 percent drop in conversion, proving that site performance can make or break a brand and a customer’s digital experience. The intersection of instant gratification and the demand for compelling content has site owners and brands under immense pressure to deliver a fast and engaging online experience. Failure to do so impacts not only the brand’s reputation, but also the bottom line.

WP Engine’s Page Performance gives site owners a detailed site speed report and actionable recommendations to solve for technical issues impacting digital business. With faster sites, they can reduce bounce rates, improve Google rankings, and increase visitor retention and boost conversions, while also improving customer satisfaction and protecting brand reputations.

KEY BENEFITS

• Access to Key Metrics on Any Page with Report History to See Improvements Over Time. Report includes such metrics as cacheability, render start, visitor complete, render complete and other data.
• Actionable Recommendations with Rich Context including links to a library of support material enable users to make fast, significant, measurable impact to site performance.
• Integrated into WP Engine User Portal to support developer workflow.

CUSTOMER QUOTES
“With just a few small adjustments based on the recommendations of the Page Performance tool we shaved half a second off of the load time of the website.”
— Brad Williams, CEO of WebDevStudios

“Since implementing Page Performance we have been able to make a material difference in how our developers can efficiently work on our clients code – and that results in happy customers!”
— Karim Marucchi, CEO at Crowd Favorite

ABOUT WP ENGINE
WP Engine powers amazing digital experiences for websites and applications built on WordPress. The company’s premium managed hosting platform provides the performance, reliability and security required by the biggest brands in the world, while remaining affordable and intuitive for smaller businesses and individuals. Companies of all sizes rely on WP Engine’s award-winning customer service team to quickly solve technical problems, and create a world-class customer experience. Founded in 2010, WP Engine is headquartered in Austin, Texas and has offices in San Francisco, California, San Antonio, Texas, and London, England.

*Akamai and Gomez survey