Performance mishaps and technical difficulties are detrimental to an ecommerce website because anything less than an efficient, convenient and beautiful digital experience will result in a loss of conversion. Red Headed Hostess, an ecommerce site dedicated to providing religious materials for the LDS and General Christian Markets, were determined to optimize their site and ensure perfect performance despite traffic spikes.
Tyson Foster, CEO of The Red Headed Hostess knew they needed a change when traffic spiked during particular months, “Our traffic typically doubles in the holiday months in comparison to more average months. Our previous platform didn’t have an outlet for our overflow traffic. As a result, our site was overwhelmed, experienced issues and slow load times which resulted in higher bounce rates.”
In this case study, read about how the combination of Mode Effect and WP Engine provided a right ecommerce environment and necessary site improvements that resulted in higher revenue, lower bounce rates and faster load times.
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