How creative technology transformed a trillion dollar industry
"The film is a celebration of artists who attempted to craft innovative, engaging ways to reach the public.”
—Rob Rector, Film Threat
About the Make|SHIFT Agency Movie
From the heyday of TV advertising, to the dawn of the Internet, to the rise of the digital experience, make|SHIFT celebrates the makers, pioneers, innovators, agencies and legends who embraced new technologies and, in so doing, helped drive the internet forward.
See how creative technologies drove a shift from pushing messages through TV, radio, print and outdoor ads to delivering increasingly engaging, immersive and valuable digital experiences to consumers. While some advertisers struggled to evolve, a brave new generation grasped the possibilities—both creative and strategic—and harnessed these fast-changing technologies to enhance their creativity, test new business models and press ahead.
About The Makers
Meet the makers that dared to say “yes” to something new and continue to redefine today's digital landscape.
"Anyone selling anything should make this film required viewing.”
— Movie Show Plus
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