a person holds an iPhone showing the lock screen. The lock screen shows the time, the date, and three push notifications

3 Easy Ways to Boost Conversions Using Web Push Notifications (Why Use Them)

When you’re a digital marketer, your prime focus is always on converting a visitor into a customer. Making that happen, however, can be challenging, especially if you don’t know which tactics will retain your visitors and convince them to take action. 

But you can’t expect to grow your business and increase your profit without boosting your conversions. That’s why the following strategies are important for marketers like you. 

In this post, we’ll be discussing one of the most powerful strategies to help you boost your conversions: using web push notifications for your business. 

Before we get into the details, let’s first understand what push notifications are. Then we’ll move on to the different ways you can use them to boost your conversions

Let’s get started! 

What are Push Notifications?

Push notifications are a powerful communication channel that come in the form of small popup messages sent by a mobile app to a user’s device. You have probably received such notifications on your mobile device from different marketing apps. 

This is how push notifications appear on the lock screen of an iPhone
This is how push notifications appear on the lock screen of an iPhone

You can easily view these messages on your device screen, even when you aren’t using the app or when the screen is locked. 

The best thing about these notifications is that, unlike other communication channels such as email, push notifications are designed to be viewed in real-time. So, by using them, you can get immediate responses and engage your users right away.

You can use push notifications to promote flash sales, restocked items, new content, and more.

Benefits of Using Push Notifications

There are several benefits of using push notifications for your business. Let’s look at a few ways your business can benefit from using push notifications. 

1. Boost Engagement

One of the major advantages of using push notifications for your business is that it can massively increase the engagement rate on your website or app. 

Reports show that the open rate of push notifications is 20%, compared to the open rate of email marketing which is less than 2%. This alone shows how much you can benefit from using push notifications as a medium for communication. 

To engage your audience through other forms of marketing, you often need them to log into a specific platform first. With push notifications, you can effectively deliver your message even when they aren’t active on your app or website.  

2. Increase Brand Recognition

Another benefit of using push notifications for your business is that it can increase brand recognition. Buyers love engaging with credible businesses they can trust. 

When you send out push notifications, your audiences start noticing you. This helps them remember your brand more easily. It can also build trust and credibility for your business which, in turn, helps you create a more loyal user base. 

3. Cost-effective Communication

Sending out a message through push notifications can save you a ton of bucks. 

Sure, push notification services can charge you for their services. But even then, if you compare it to other marketing services, it can be super cost-effective. You can then utilize those savings for other, more important aspects of your business. 

4. Increase Returning Visitors

When you’re running a website, you expect your visitors to return to your website again in the future. 

Having return customers means you have been able to impress them with your content or products. So, there’s a fairly high chance of converting these visitors. 

Push notifications can help you bring your customers back to your website or app more easily by nudging them to come back again.  

Having said all of that, let’s now move on to some easy ways you can boost your conversions using web push notifications. 

How to Boost Conversions Using Push Notifications

If you want to boost your conversions, using push notifications can be a brilliant way to get faster results. Here are a few easy and effective ways you can try out. 

1. Optimize Your Push Notifications

Push notifications work—but they work best when they are well-optimized for your audience. One way of optimizing your notifications is to personalize them. 

There are various push notification apps that allow you to personalize your notifications by inputting a user’s name, product preference, and other related data. 

Doing this is important because it helps you offer a more intimate and targeted outreach that your users are more likely to respond to. Such notifications make your users feel more valued and encourage them to take action.

2. Create a Delightful Experience

The next important factor to remember when creating push notifications for your business is to make them delightful for your users. The success of your marketing campaign doesn’t solely depend on your conversions. 

Sometimes it’s also about establishing and nurturing relationships, so don’t always create your push notifications with the intention of getting something in return from your users.

Instead, focus on how you can create a memorable experience for them. Start by making your notifications interesting to look at. Your users will be more attracted to click on them if you make them visually appealing. 

Instead of using text-only notifications, use images in them as well. This will make them stand out and attract more attention. 

Another thing that can help you delight your users is by sending out exclusive content and promo codes from time to time. This will make them feel valued and help you nurture your customer relationships. 

It will also help you improve brand value by promoting word of mouth.  

3. Get Them Curious

The next brilliant way of boosting your conversions through push notifications is to design them in a way that makes your audience curious.

Your users will be more interested in engaging with your push notifications if they feel that they can discover something new or exciting by opening them. So, use this psychology as a way to engage them and bring them to your website

One way of doing that is to rephrase your words in a manner that incites curiosity. So instead of using something like “We have everything that you want,” try something more exciting and fun like “Check out our new collection before it runs out!” 

You can see the difference you can make simply by playing around with the words. 

Over to You

Sending out push notifications has become a brilliant way for marketers to attract more leads to their websites and boost their conversions, and more and more businesses are including them in their marketing strategies.

However, it’s important to remember that for your push notifications to work effectively, you first have to convince your users to open them. By using the above tips, you can easily make that happen.

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