Next Generation, Data-Driven Plugin and Theme Development
Product development may seem like black magic. But using a data-driven approach arms you with the knowledge you need to create products that truly resonate with your customers and prospects.
Who: Plugin, theme and product developers
Experience Level: Intermediate
Duration: 1 hour, 3 minutes (includes Q&A)
What you’ll learn:
- The fundamentals of product development and the “feedback loop”
- Why usage tracking is crucial for products like plugins & themes
- Practical examples of how data helped Freemius and other developers improve product quality and reduce abandon rate
- How WP Engine uses data to influence features and offerings for its customers
Our Amazing Speakers:
- Vova Feldman, Co-founder and CEO, Freemius
- David Vogelpohl, VP Web Strategy, WP Engine
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