Next Generation, Data-Driven Plugin and Theme Development

Product development may seem like black magic. But using a data-driven approach arms you with the knowledge you need to create products that truly resonate with your customers and prospects.

Who: Plugin, theme and product developers

Experience Level: Intermediate

Duration:  1 hour, 3 minutes (includes Q&A)

What you’ll learn:

  • The fundamentals of product development and the “feedback loop”
  • Why usage tracking is crucial for products like plugins & themes
  • Practical examples of how data helped Freemius and other developers improve product quality and reduce abandon rate
  • How WP Engine uses data to influence features and offerings for its customers

Our Amazing Speakers:

  • Vova Feldman, Co-founder and CEO, Freemius
  • David Vogelpohl, VP Web Strategy, WP Engine


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