4 Ways Web Designers Can Use Digital Marketing to Find More Clients
When it comes to web design and digital marketing, it’s essential to not only rely on your keen eye and talent to deliver visually appealing websites. You must also harness the power of strategic digital marketing tactics.
Freelancing is a liberating career when you understand the dynamics of your industry, and you don’t want to miss the opportunities that can come from combining your web design and digital marketing skills. When paired together, the two disciplines are unstoppable.
Wherever you think your interests in entrepreneurship may lead you—whether to offer additional marketing services or to simply boost your knowledge about it—the following is your essential guide to get started.
Here are 4 ways web designers can use digital marketing to find more clients:
- Understand Web Design and Digital Marketing Strategies
- Enhance Your Personal Brand Through Web Design and Digital Marketing
- Build an Effective Web Design and Digital Marketing Plan of Action
- Deepen Your Web Design and Digital Marketing Networking Strategy
1. Understand Web Design and Digital Marketing Strategies
One of the mistakes designers make in digital marketing is letting their inner artist take over. The industry doesn’t just require a creative eye, it also takes strategic marketing techniques in web design and digital marketing to succeed. Digital marketing involves SEO and various techniques for drawing attention to services and products in the form of social media, content, emails, and graphics. However, without effective web design and digital marketing strategies, these efforts may not yield the desired results. It takes a perfect balance between web design and digital marketing in order to succeed. You need to:
- Start writing SEO-friendly content to your website and blog
- Understand your traffic using Google Analytics
- Sign up for social media to establish brand identity
- Use a scheduler such as Hootsuite to post content
- Get creative with your email marketing efforts
Understanding web design and digital marketing can seem complex, but there’s no need to feel daunted. As you continuously refine your skills, expand your knowledge, and adapt to changing trends in the digital landscape, your expertise will grow. With persistence, web design and digital marketing will become second nature. It is key to remember that in the ever-evolving world of web design and digital marketing, the journey of learning never ends.
2. Enhance Your Personal Brand Through Web Design and Digital Marketing
There are two types of freelancers: one who is actively pursuing clients or looking through a job listing for traditional employment; and one who is being pursued by clients and potential employers wanting to hire them. To be the latter one, you have to sell yourself properly by remembering these tips:
Create a portfolio/website
To elevate your online presence, utilizing web design and digital marketing strategies on your portfolio site is paramount. WordPress is a go-to platform for this, offering easy SEO enhancements with plugins like All In One SEO and Yoast. However, it’s also crucial to select a reputable WordPress hosting service that ensures your website’s security and loading speed. Harnessing the power of both strong web design and effective digital marketing techniques will cohesively build and elevate your personal brand. Powering it with the right tools and services will make it shine.
Start a Blog
Boost your online presence with an engaging blog enriched with valuable content, effectively demonstrating your proficiency in web design and digital marketing. This approach will not only provide pertinent information for your audience but also optimize your website for search engines that prioritize new and relevant content. Leveraging such strategies gives you a competitive edge, attracting a greater flow of traffic to your website.
Have Social Media Presence
Enhance your brand persona and boost visibility by incorporating web design and digital marketing strategies into your social media platforms. Utilize compelling content such as videos, graphics, and images to enthrall your audiences on various online platforms. Leveraging the dynamic reach of social media with strategic digital marketing and innovative web design, you’ll pave the way for a robust connection with potential clients seeking your expertise.
3. Build an Effective Web Design and Digital Marketing Plan of Action
Create a Website That Actually Works
While it’s true that many individuals can construct a site, not everyone has the skill to build an efficient, user-friendly website. Demonstrate to your customers that you’re capable of meeting their goals by delivering spectacular web design and digital marketing solutions. These include cutting-edge designs supported by responsive sites, which are essential in today’s digital landscape. Properly executed web design and digital marketing strategies can significantly improve online visibility, engagement, and conversions.
Prepare a Script to Win New Clients
Maintaining rapport with existing clients in the field of web design and digital marketing is relatively straightforward, especially if you have already established a solid professional relationship. However, when engaging with potential clients intrigued by digital marketing services, it’s crucial to have a well-crafted introductory email script on hand. Ensure your message is concise, clear, and compelling, as you’ve only got a few moments to capture their attention. Need an illustration? Here’s an excellent example of a persuasive script:
“Hi ____,
This is ____, and I saw your job posting on ____. I will be more than happy to help you out with your needs.
As an expert in web design and digital marketing, I curate innovative websites and strategic digital marketing solutions, which can be viewed on my personally managed blog at ____.com. Additionally, my prowess extends to proficient handling of various social media platforms like ____, ____, and ____, where I have successfully amassed a significant audience base, highlighting the effectiveness of my digital marketing strategies.
Given my expertise in web design and proficiency in digital marketing strategies, I am confident that I align perfectly with your requirements. My adeptness in leveraging platforms such as , , and __ further enhances my capability to deliver efficient solutions in the web design and digital marketing space. My rich experience and advanced skill set empower me to contribute significantly to your project.
I look forward to hearing back from you soon. Thanks!”
Construct an Interesting Proposal
Present a stunning proposal to your potential clients that merges simplicity and appeal, focusing on pivotal elements such as an overview, the extent of your web design and digital marketing services, projected timeline, budget, contract, and a bit about your professional journey. Incorporating a case study can be a valuable addition to showcase your proven track record in web design and digital marketing. Include the following in your proposal: overview, the scope of your services, timeframe, case study, budget, contract, and a little about yourself. This is only a sample list of what you might include in your proposal, but it’s totally up to you if you want to add more!
4. Deepen Your Web Design and Digital Marketing Networking Strategy
Getting started is one of the most challenging tasks dealt by freelancers. The question boils down to “how do you let people know about your business?” Networking can get you there. Be real, be relevant, and build relationships. You can do these by reaching out to your personal network and asking if they know someone appropriate. You can also:
- Go to local networking events
- Join a Facebook Group appropriate to your niche
- Attend a fundraiser
- Participate in local events
- Spend time networking on social media
As web usage continues to surge globally, the need for professionals skilled in web design and digital marketing is rapidly expanding. In this digital era, businesses are seeking out individuals proficient in these areas to maintain a competitive edge. Understanding the intricacies of web design and digital marketing can considerably enhance your value in this thriving industry. The more adept you are in this domain, the more you will distinguish yourself from the competition.
