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Inspiration for Your Next Logo

Logos are some of the most iconic (pun intended) images in the world. They can represent not only a company or product, but also an idea and experience. The purpose of a logo is to capture the eye, be memorable, and clearly represent the intention behind the design. Logos can make or break a brand, so performing careful research and gathering inspiration before sitting down to create is crucial.


A typeface is one of the simplest places to begin when designing a logo. Beautiful lettering always makes a great impression and experimenting with font families can help determine what feels right for your brand. A bold serif font provides a more traditional look, where a slender sans serif plays into current, modern trends.

cursive font logo reads Lucy's Fried Chicken
Simple logo style reads Hotel Cycle Hiroshima Onomichi
Green, circular logo reads Punto Organico


Sometimes you can hit big if you start small and a minimally designed logo can be the perfect exemplar. The logos below make minor adjustments or use a few lines to illustrate their message. If you have a big idea, distill it down to its plainest form, then start playing with a shape or two and see what you can think of.

Minimalist logo reads Smile Coffee & Tea with a half circle shape that is reminiscent of both a coffee mug and a cartoon smile
logo reads Jigsaw, the top of the word is disconnected slightly from the bottom
Mountain-shaped triangular logo with the company name climbit below

Negative Space

Negative space (also known as “white” or “open” space) is an essential principle of design and, when used strategically, can create visually interesting images and engage an audience. Manipulating negative space can be as simple as taking away or adding a little in parts of your design. The logos below communicate clearly while making smart changes to the original idea.

A logo in which a smaller bear is present in the negative space of a larger bear
Logo for a company called BlueFrog. A capital letter B in which the middle of the letter is made up of negative space in the shape of a frog's foot
Logo for a company called Hi Messenger; a capital letter H in which the top portion of the letter is made to look like a chat bubble through the use of negative space

Clever Placement

Similar to using negative space, “clever placement” is about taking what already exists and making it stand out. The following examples use the original name, some rearranging, and simple graphics to deliver a clear message.

Logo reads London London. The two words, written in red, are stacked, and the Os in the bottom word are dropped slightly and colored as black instead of red. The logo is reminiscent of a double decker bus
logo for a company called Point. The logo is written as to underscore the company name
Logo for a company name called Plug in which the letter U is shaped like a plug and the bottom of the lowercase G is connected to it like a cord


Designers throughout the early 1900’s used a combination of elegant type and intricate detail in order to create striking labels and logos; some are still iconic today. Traditional styling can vary based on inspiration and can take on modern adaptations, but should always work toward authenticity. You want your logo to be the clear voice of your brand, not a poor imitation of another.

Logo for a company called Butcher's Plate. Lettering and logo elements use traditional styling
Beer logo for a wheat ale. The words Wheat Ale appear on top of a bundle of wheat
Logo for a company called Cardinal Cotton. A cardinal is perched on the first C in the business name


“Obvious” may not be the best descriptor for these logos, but take a look and you’ll get a better idea. The artists merely illustrate the name of the brand. Think of elements that relate to your brand’s name and function; sketch or look up as many as possible, then arrange those elements until you begin to see an idea that speaks to you.  Starting with the most obvious iteration of a logo may leave you pleasantly surprised.

logo for a company called Megaphone in which the logomark is a simplified version of a megaphone
Logo for a company called Barba Bird in which the company name is situated between the blades of a pair of winged barber scissors
Logo for a company called Campland in which the logo mark is a simplified version of a compass needle

We hope this list of examples provides you with some inspiration. Good logo work is never easy and takes lots of trial and error before getting it right. Keeping that in mind, don’t worry if your early work is rough or nothing like you imagined. The more time and effort you put in, the more it will show in the end product. And maybe, with some luck, it might just live on forever.

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