The publishers of Politico Europe want their daily newsletters to be the first thing people read when they get up and get online in the morning. When readers come to Politico first, the staff has found, they’re more likely to continue using the site as their primary source of information. But the early morning hours aren’t always the best for sitting down to read—people are generally on the move, dropping kids off at school or commuting to work.
In an effort to find a new way for subscribers to consume their daily newsletters while they were on the go, Politico Europe leveraged the AWS Polly plugin for WordPress, which was co-authored by AWS and WP Engine, and turns text into lifelike speech. Using this plugin, Politico’s newsletters are easily converted into an audio format so readers can listen to the content wherever they are. Download the case study to learn more about how this new plugin helped Politico Europe provide their readers with new options for consuming content, and why it ended up being a perfect fit.