The modern marketing department is increasingly complex as exciting new technologies emerge and the potential for big data is ever-present. Yet new research shows that senior UK marketers actually want to get back to basics.
Today’s savvy CMOs are clear where their priorities lie when it comes to choosing the right digital platform for their business. Platforms need effortless integration, simple management and the ability to measure performance in the shortest possible time.
This report explores the full research findings and provides a guide to the key questions senior marketers should ask about their digital strategy, including:
- Is the technology fit for purpose?
- Is it future-proofed?
- Does it fulfill the digital experience customers crave?